Tohoku Tourism Support Project
We are hosting "TOHOKU QUEST", a search journey that will stimulate your sense of curiosity
- Corporate Top
- Press Room
- Press Release Tohoku office
- Tohoku Tourism Support Project: "TOHOKU QUEST" is being held as a search trip to stimulate the spirit of inquiry

April 23, 2025
Aomori Prefecture
Iwate Prefecture
Miyagi Prefecture
Akita Prefecture
Yamagata Prefecture
Fukushima Prefecture
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Aomori Prefecture, Iwate Prefecture, Miyagi Prefecture, Akita Prefecture, Yamagata Prefecture, Fukushima Prefecture, and NEXCO EAST Tohoku Regional Head Office (Miyagino Ward, Sendai City) held the "Let's Travel! Tohoku 6 Prefectures Smartphone Stamp Rally" until last year with the aim of making travel in the Tohoku region more enjoyable. This year, marking the 10th anniversary of the event, they will be holding a new Tohoku tourism support project, "TOHOKU QUEST."
当企画は、東北各地の観光地等にまつわるクエスト(問題文)のキーワードを検索し、そのスポット(観光地等)を見つけ出す謎解きゲームです。見つけ出したら、そのスポットに向かいお手持ちのスマートフォンのGPS機能を用いてチェックイン。更に、指定された達成条件を満たすと、東北のホテル・温泉宿の宿泊券や特産品などの素敵な賞品が当たる期間限定の「もっとドライブしよう!東北6県 チェックインの旅2025プレゼントキャンペーン」を実施します。
東北各地の新たな出会いの場所として、「グルメ」「文化」「歴史」などをテーマとした全60か所の魅力的な観光地等をクエスト対象スポットとして準備しました。
ご家族やご友人同士の車の旅の思い出に、ぜひ『TOHOKU QUEST』にご参加ください。

1. "TOHOKU QUEST" event period
Wednesday, April 23, 2020, 2:00 p.m.
2. Number of quests
A total of 60 tourist spots across Tohoku
3. Gift campaign period
Wednesday, April 23, 2020, 14:00 to Sunday, November 30, 2020, 24:00
Four. way to participate
- Registering a User ID
- Solve the quest
After registering (1) above, search for the quest keyword and enter the seven-digit postal code of the spot (tourist spot, etc.) that you think is the answer. If you get the answer right, you will be able to check detailed information about the location. - Head to the spot and check in
After answering (2) above correctly, head to the spot and check in using your smartphone's GPS (location information service) function. - 賞品の抽選に応募(期間限定)
対象スポットでチェックインし、指定された各賞の達成条件を満たしたら、期間限定のプレゼントキャンペーンに応募できます。各賞の詳細については、「別紙【PDF:223KB】」をご参照ください。

Five. Customer inquiries
NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming toward a new future society, and is carrying out various initiatives.
We believe that the implementation of "TOHOKU QUEST" will contribute to SDGs 8 and 17 as a business activity that promotes sustainable tourism and revitalizes local communities.


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