A huge gathering of local performing arts and gourmet food from the six Tohoku prefectures!
"Highway Festa Tohoku 2024" will be held!
September 21st (Sat) and 22nd (Sun) @ Sendai City Kotodai Park
- Corporate Top
- Press Room
- Press Release Tohoku office
- "Highway Festa Tohoku 2024" will be held!
September 2, 2024
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
はいうぇい人街ネット（NEXCO東日本東北支社［仙台市宮城野区］ほか）は、令和6年9月21日（土）・22日（日）に仙台市の勾当台公園において、「ハイウェイフェスタとうほく2024」を開催します。
高速道路でつながる東北6県の郷土芸能やご当地グルメなど、「地域ならではのモノ」を取りそろえ、ご来場される皆さまにお楽しみいただくとともに、東北地方の魅力を再発見していただくイベントです。
このイベントはこれまでに約100万人のお客さまにご来場いただき、おかげさまで開催21回目を迎えることができました。様々なグルメ・アミューズメント・ステージイベントを取り揃えておりますので、ご家族・ご友人をお誘いの上、ぜひお越しください。
1. Event name
Highway Festival Tohoku 2024
2. Date and time
September 21st (Sat) and 22nd (Sun), 2024
10:00-16:00 on both days (cancelled in case of bad weather)
- In case of cancellation, we will inform you through the event website.
3. Venue
Kotodai Park Civic Square/Ikoi Square
(3-chome, Honmachi, Aoba-ku, Sendai City)
Four. Event content
Performances of local performing arts from six Tohoku prefectures
(Aomori Prefecture) Goshogawara Tachineputa Music
(Iwate Prefecture) Sansa Dance
(Akita Prefecture) Namahage Taiko [NAMAHAGE Gokagura]
(Miyagi Prefecture) Sparrow Dance
(Yamagata Prefecture) Hanagasa Dance
(Fukushima Prefecture) Hula & Tahitian Dance
Sale of special products and local gourmets of each participating prefecture
We sell Tohoku specialty products and delicious local gourmet foods.
In addition to the local noodles from the six Tohoku prefectures, there are plenty of other delicious delicacies that are loved locally!
special stage
There will be a talk show by Emi Nakagawa, the image character for NEXCO EAST.
We are also planning some events for visitors to participate in, so stay tuned!
There will also be comedy shows and dance performances, so please check the timetable.
experience amusement
Fun play and experiences such as Aquamarine Fukushima mobile aquarium, child safety license, etc.
There is also a nostalgic fair and a corner of popped sweets.
Used clothing sales event "Furugi no Mori"
We will be holding a second-hand clothing sales event called "Furugi no Mori" in collaboration with a popular mobile second-hand clothing shop.
This is your chance to find bargains at great prices, so be sure to take advantage of this opportunity!
In addition, you can experience riding aerial work platforms and patrol cars that work on Expressway, which you cannot usually see up close.
- Event website Through, we will inform you of the held information of the day and detailed contents of the event.
- Attachment
"Highway Festa Tohoku 2024" Brochure [PDF: 7.0MB]
What is Hiway Jingai Net?
NEXCO EAST Tohoku Regional Head Office is working to improve the vitality of the entire Tohoku region by discovering and widely promoting attractive tourism resources and revitalizing regional exchanges. It has set up "Regional Liaison Committees" in each prefecture and organized the "Highway Traffic Network" to work together with the region. In addition to hosting "Highway Festa Tohoku 2024," NEXCO EAST Tohoku Regional Head Office will work to improve the vitality of the entire Tohoku region through various initiatives to promote the attractions of the region through Expressway.
NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming toward a new future society, and is undertaking a variety of initiatives.
We believe that hosting the Tohoku Highway Festa 2024 will contribute to SDGs goals 8 and 17 as a business activity that leads to promoting sustainable tourism and revitalizing local communities.
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