Logo mark commemorating the 10th anniversary of the full opening of Joban Expressway
We have decided on our main catchphrase!
- Corporate Top
- Press Room
- Press Release Tohoku office
- The logo mark and main catchphrase commemorating the 10th anniversary of the full opening of Joban Expressway have been decided!
September 2, 2024
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
Kanto Regional Head Office
NEXCO EAST Tohoku Regional Head Office (Miyagino Ward, Sendai City) and Kanto Regional Head Office (Saitama City, Saitama Prefecture) will unveil the 10th anniversary logo mark of Joban Expressway (hereinafter referred to as Joban Expressway), which will mark the 10th anniversary of its full opening on Saturday, March 1, 2025.
1. 10th anniversary logo
Joban Expressway The logo mark is based on the image of the 10th anniversary of the company, the sea seen from there, and the rising sun. The symbol mark "10th" also expresses familiarity.
2. 10th Anniversary Main Catchphrase
Joban Expressway has played a major role not only during the earthquake disaster but over the past 10 years, accepting the aspirations of many different people and supporting their efforts to "connect logistics and achieve recovery," "connect the local lifestyle and culture to the future," and "revitalize the region by revitalizing tourism." The name conveys that Joban Expressway will continue to play a role in connecting these local aspirations into the future.
3. Commemorative poster design
4. 10th Anniversary Campaign
Highway Miyagi Service Campaign
2024 July 1 (Mon) ~ 2024 December 31 (Tue)
A total of 10 winners will be selected by lottery from among those who apply for the stamp rally to receive a "Joban Expressway 10th Anniversary Special Gift Set" and a "Manati" plush toy.
Highway Miyagi Service Campaign 2024
Fukushima Highway Drive Chance
2024 September 1 (Sun) ~ January 31, Reiwa 7 (Fri)
A total of 10 winners will be selected by lottery from among those who apply for the stamp rally to receive luxurious prizes.
Tourism Support Fukushima Highway Drive Chance 2024
Highway Festival Tohoku 2024
2024 Saturday, September 21 and Sunday, September 22
10:00~16:00 on both days
We will exhibit a special booth for the 10th anniversary of the Joban Expressway at "Highway Festa Tohoku 2024" to be held at Kotodai Park in Sendai City. Those who come on the day of the event will receive "Joban Expressway 10th Anniversary Goods".
https://highwayfesta.info/
- Details of other events and campaigns will be announced as they are decided.
NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming toward a new future society, and is undertaking a variety of initiatives.
With regard to the "10th Anniversary of Joban Expressway" initiative, we believe that by developing and strengthening the Expressway network, we will contribute to SDGs goals 3, 8, 9, and 11 as business activities that will lead to revitalizing the local economy and supporting local medical care.
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