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NEXCO EAST EAST Tohoku Regional Head Office Yamagata Management Office (Yamagata City, Yamagata Prefecture), Yamagata Tourism Campaign Promotion Council, and Yamagata Expressway Area Tourism Council, Yamagata We will hold the "2023 Yamagata Ramen Map" as follows so that you can enjoy the prefecture's ramen.
In this campaign, in cooperation with 82 ramen shops in Yamagata Prefecture, you can easily visit Yamagata Prefecture using Expressway and enjoy ramen, and if you apply for a gift plan, you will win a lodging ticket by lottery. It's an affordable and fun project.

1. Implementation period

Thursday, August 31, 2020 to 2024 [approx. 7 months]

2. How to use the stamp rally

If you affix the stamp (* highway stamp) attached to the ramen shops and Expressway service areas (hereinafter “SA”) and parking areas (hereinafter “PA”) shown on the map and apply, the following gifts will be won by lottery. Masu. At the ramen shop, if you show the application postcard of "Yamagata Ramen Map" at the time of payment, you will get a stamp.

Three stamps

1. Select 2 areas from Yamagata City, the area north of Yamagata City, and the area south of Yamagata City, one stamp for each store, and one SA/PA stamp.

Or

2. Stamps for each store from Yamagata City, the area north of Yamagata City, and the area south of Yamagata City

　In addition, if you aim to conquer all 82 stores, please have each store stamped directly on the "Yamagata Ramen Map" and have 3 of them stamped on the postcard.

• For SA/PA with highway stamp, please check at the following URL.
  https://www.driveplaza.com/stamp/

Gift contents

• Gojale Award:
  "Yamagata prefecture hot spring pair accommodation supplementary ticket (equivalent to 30,000 yen)" ... 3 people
• Prize A:
  "Meal ticket (equivalent to 2,000 yen) that can be used at the listed store" ... 20 people
• Prize B:
  "Yamagata specialty dondon-yaki 1 (store exchange ticket)" ... 100 people
• Yamagata Excursion Award:
  "Coupon that can be used in Yamagata Prefecture" ... 10 people
• All-Store Conquest Award:
  "Original bowl" + "original pin badge"
  • Everyone who conquered all 82 stores
• Pin badge award:
  "Original pin batch" (one per person)
  • All those who conquered more than 30 stores
• Original Sticker Award:
  "Original sticker" (1 per person)
  • Everyone who introduced postcards on Instagram

3. How to apply for stamp rally

Three stamps

Apply for "Yamagata Ramen Map" Postcards Please put a stamp on the postcard and fill in the necessary information before applying.

Conquer all 82 stores

On your own form (free format), fill in (1) address, (2) name, (3) phone number, (4) age, (5) gender, (6) where you got this map, and (7) episodes related to ramen, and put it together with the "Yamagata Ramen Map". Please send to the secretariat below. In addition, if you do not fill in each item, you will not be eligible for each lottery, so please fill in without omission.
Also, please note that the map sent with the application will not be returned.

1. Application Deadline:
   Postmark valid on the day of March 12, 2024 (Tuesday)
2. 応募先住所：
   【キャンペーン事務局】
   〒990-2321　山形県山形市桜田西四丁目2-14　MUSEE101オフィス
   デザインオフィス　B-2UNIT（ビーツーユニット）
   URL：http://www.b2unit.biz/ramenmap/（キャンペーン事務局HP）
   TEL　023-674-0670（受付時間／平日9:00～17:00）
   
   • The campaign office will be open from August 24, 2023 to March 31 2024.

Four. Winner announcement

The announcement of the winners will be posted on the "Campaign Secretariat HP" and the gifts will be sent.

1. Campaign Office website:
   Late March 2024
2. Gift delivery:
   Late March 2024

Five. How to get the map

"Yamagata Ramen Map" can be obtained at the following SAs/PAs and 82 ramen shops that support us. Please stop by when using the Expressway.

SA/PA in Expressway

• Please note that the number of maps is limited, so if they are out of stock.

6. Sponsoring facility

82 ramen shops in Yamagata City, Tendo City, Higashine City, Murayama City, Sagae City, Nakayama Town, Kaminoyama City, Nanyo City, Takahata Town, Yonezawa City, Tsuruoka City, and Sakata City (attachment "2023 Yamagata Ramen Map" [ PDF: 37.7MB】)

7. 7. Customer inquiries

• Inquiries about this campaign
  Above 3. Please contact the "Campaign Office" listed.
• Inquiries about menus and business hours of listed stores
  Please contact each store listed on the map directly.

Attachment

"2023 Yamagata Ramen Map" pamphlet [PDF: 37.7MB]

"Doratoku" is a collective term for services provided by NEXCO EAST Tohoku Branch for the local community to enjoy the drive to customers who use expressways.

What is Hiway Jingai Net?

At NEXCO EAST Tohoku Regional Head Office, by discovering attractive tourism resources and disseminating them widely, we aim to improve the vitality of the entire Tohoku 6 prefectures and revitalize exchanges between regions by each prefecture. We have established the "Haiway Jingai Net" for the purpose of carrying out activities together with the local community. In addition to holding the "2023 Yamagata Ramen Map", NEXCO EAST Tohoku Regional Head Office will strive to improve the vitality of the entire Tohoku region through various initiatives to disseminate the appeal of the region through Expressway.

The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that this "Doratoku" initiative will contribute to the SDGs goals No. 8 and No. 17 as business activities that will lead to the promotion of sustainable tourism and the revitalization of local communities.

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