A large collection of local performing arts and local gourmets from the six prefectures of Tohoku!
Inter-regional exchange event celebrating the 18th time

"Highway Festa Tohoku 2019" will be held again this year!

September 21st (Sat) and 22nd (Sun) @ Sendai City Kotodai Park

PDF version 【PDF: 948KB】

Image image of Highway Festa Tohoku 2019

September 11, 2019
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

The Haijin-gai Net (NEXCO EAST Tohoku Regional Head Office <Aoba-ku, Sendai City>, etc.) is available at 2019 on September 21st (Sat) and 22nd (Sun) at Sendai City Kotodai. At the park, we will hold "Highway Festa Tohoku 2019-Connecting and Connecting with the Community-".
Local people gather from all over the 6 prefectures of Tohoku connected by Expressway, and come to the venue with "things unique to the region" that you can not experience unless you actually go, such as local performing arts and local gourmet foods from all over the Tohoku region. This is an event for customers to enjoy and rediscover the charm of the Tohoku region.
In addition, a special event will be held at this event. Tsugaru shamisen performed by local high school students in Aomori prefecture, including a talk show inviting Elina Arai, who is appearing in the CM of NEXCO EAST, and Erina Yamazaki, a photographer who is a hot topic in the "Infrastructure Maintenance Photobook". We offer a wide variety of projects such as performances.

<Reference> Last year's implementation status

Photo 1 of last year's implementation
Photo 2 of last year's implementation

This year marks the 18th year of this event, and this year we expect approximately 60,000 visitors in two days.

Overview of Highway Festa Tohoku 2019

1.Date and time
September 21st (Sat) and 22nd (Sun) of the first 2019
2. Venue
Sendai City Kotodai Park Citizen's Square / Ikoi Zone (3-chome, Honcho, Aoba-ku, Sendai City)
3. Event name
Highway Festa Tohoku 2019-Connecting and connecting with the region-
4. Event content
Showcasing the local performing arts of the six prefectures of Tohoku, selling local gourmet and special products, introducing tourist information, and introducing NEXCO EAST 's business
5. Interview on the day
Please come to the general information desk at the venue. We will hand over materials such as venue guide maps.
* Event website Through, we will inform you of the held information of the day and detailed contents of the event.

Citizen's Square-Special stage full of Tohoku specialties and local love-

Image of layout and implementation contents
Image of folk stage
Image of special planning stage
A large collection of "local characters" from each region! !! Image image of

Ikoino Zone-Amusement park for local gourmet and enjoyable experience-

Image of layout and implementation contents
Image of vehicle experience
Image image of a corner of fun play
Image image of local gourmet Tohoku food stall corner
Image image of Highway Hitomachi Net

"Haeyeijingai Net" means NEXCO EAST 's local area for each prefecture with the aim of improving the vitality of the six Tohoku regions as a whole, stimulating tourism motivation, and activating exchanges between regions. This is an organization for the office to set up a "regional liaison meeting" and work together with the community.

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