東北6県の郷土芸能・ご当地グルメが仙台市勾当台公園に大集合!
17回目の開催を迎える累計動員数約75万人の地域間交流イベント


"Highway Festa Tohoku 2018" will be held again this year


September 22nd (Sat) and 23rd (Sun) @ Sendai City Kotodai Park

September 10, 2018
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) will be held at Sendai City Kotodai Park on Saturday, September 22, 2018 and Sunday, September 23, 2018. "Highway Festa Tohoku 2018-Connecting regions and connecting with the region" It will be held.

Local people from all over the six prefectures of Tohoku connected by Expressway gather together to provide visitors with "regional goods" such as local performing arts and local gourmets from all over the Tohoku that cannot be experienced without actually going there. It is an event that you can enjoy and rediscover the charm of the Tohoku region.

Special events will also be held at this event. Including the talk show that invited Erina Arai who is appearing in the commercial of NEXCO EAST, the local high school students in Aomori showcased the Tsugaru shamisen performance and a demonstration of cooking using Shonai ingredients from Yamagata prefecture. We are preparing a plan.

<Reference> Implementation status last year

Image of implementation status 1 of last year
Image of implementation status 2 of last year

This event marks the 17th time this year, and has attracted approximately 750,000 customers so far. This year, we expect about 50,000 visitors in two days.

Overview of Highway Festa Tohoku 2018

1.Date and time
Saturday, September 22, 2018, Sunday, September 23 Both days 10: 00-16: 00 (Rainy weather decision)
2. Venue
Sendai City Kotodai Park Civic Square / Ikoino Zone (3 Hommachi, Aoba-ku, Sendai City)
3. Event name
Highway Festa Tohoku 2018-Connecting regions and connecting with them-
4. Event content
Showcasing the local performing arts of the six prefectures of Tohoku, selling local gourmet and special products, introducing tourist information, and introducing NEXCO EAST 's business
5. Interview on the day
Please come to the general information desk at the venue. We will hand over materials such as venue guide maps.
  • Event website Through, we will inform you of the held information of the day and detailed contents of the event.

Layout and implementation details of the 1st venue (Citizen's Square)

Image of layout of venue 1 (Citizen
Image of folk stage
Image of special planning stage
Image image of local gourmet

Layout and implementation details of the 2nd venue (Ikoino Zone)

Image of layout of venue 2 (Ikoino Zone)
Image of vehicle experience
Image image of a fun play corner

Other special projects

Sale of products limited to service areas and parking areas (Venue 1: Civic Plaza)
Image of service area / parking area limited products

Limited products such as "Dora bento" that can only be purchased in the service area / parking area are sold at "Highway Festa Tohoku 2018"!

We carry out first-come-first-served gifts! (Venue 1: Civic Square)

NEXCO EAST original goods arrive first on both days Limited to 100 people Present!
※Detail is Event website please look at.

A large collection of "local characters" from each region! (Venue 1: Civic Square)

“Local characters” who cannot meet unless you go there gather at Kotodai Park in Sendai City. From 13:30 on both days, there will be a time for a large gathering at the citizen's square (the characters that appear may change)

A large collection of "local characters" from each region! Image image of
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