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"Highway Festa Tohoku 2013"-Tomorrow on-held at Kotodai Park, Sendai City (2nd report)

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  • "Highway Festa Tohoku 2013"-Tomorrow on-held at Kotodai Park, Sendai City (2nd report)
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September 17, 2013
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) will hold “Highway Festa Tohoku 2013” at Sendai City Kotodai Park.

Enjoying for all the visitors by gathering local people from all over the area along the Expressway six prefectures of Tohoku, and by directly publicizing "things unique to the area" that you can not experience unless you go there. It is an event to have you rediscover the charm of the Tohoku region.

I hope that through this event, tourism in Tohoku will be further activated, and it will lead to the revitalization of Tohoku.

The details of the event are as follows.

1 Date and time

Two days, September 21st (Sat) and 22nd (Sun), 2013
10:00-16:00 (Rainy weather)

2 venue

Kotodai Park Citizen's Square (3 Hommachi, Aoba-ku, Sendai City, Miyagi Prefecture)

3 Event name

Highway Festa Tohoku 2013

4 Event summary

As below.
* Dedicated website Through, we will keep you informed of the latest information.

5 Interview on the day

Please come to the general information desk at the venue. We will give you materials such as the venue guide map.

Event overview *The picture is for illustrative purposes.

・Folk performing arts of 6 prefectures in Tohoku [Main stage]

Image image of a local performing arts [main stage] in 6 prefectures of Tohoku

Goshogawara Tatebuta Bayashi (Aomori Prefecture), Sansa Odori (Iwate Prefecture), Namahage Taiko (Akita Prefecture), Yukuyama Ryu Mitobeshi Dance ( Miyagi Prefecture), Hanagasa Dance (Yamagata Prefecture), Hula and Tahitian Dance (Fukushima Prefecture)

・Sale of local gourmet foods in 6 prefectures in Tohoku [Food stand booth]

Image image of local gourmet sales [street stall] in Tohoku 6 prefectures

Sales of Hachinohe Senbei soup (Aomori prefecture), Kamaishi scallop beach ware (Iwate prefecture), Oga Shottsuru yakisoba (Akita prefecture), Ishinomaki yakisoba (Miyagi prefecture), Yonezawa beef skewer (Yamagata prefecture), Shirakawa ramen (Fukushima prefecture), etc.

・Sales of special products from 6 prefectures in Tohoku and PR for sightseeing [Tourism booth]

Image image of the sale of special products of 6 prefectures in Tohoku and tourism PR [tourism booth]

6 prefectures of Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture exhibit

・Special plan [Main stage]

Image of the talk show by the goodwill ambassador of "Shoku no Shonai"

Talk show by a goodwill ambassador for "Shoku no Shonai"
September 21 (Sat) 12:15-Japanese Cuisine Researcher
Masatomi Toki (Tsuruoka City, Yamagata Prefecture)

Image of the talk show by the goodwill ambassador of "Shoku no Shonai"

Sunday, September 22 11:50- Restaurant Roazis Grand Chef
Masahiro Ota (Sakata City, Yamagata Prefecture)

Image image of the collaboration stage by "Oshu Sendai Hospitality Group! Date Bushotai" and "Yamagata Okitama [Love] Bushotai"

Collaboration stage with "Oshu Sendai Hospitality Group! Date Bushotai" and "Yamagata Okitama [Ai] Bushotai"
Sunday, September 22 from 12:35

Image image of the stage by the support girls of "SPJ48 Original Menu"

Stage by support girls of "SPJ48 original menu"
Saturday, September 21, 13:20-
*SPJ (abbreviation of service area/parking area/joyful food)

・ NEXCO EAST PR booth

Image of NEXCO EAST PR booth
  • Panel display on Expressway business
  • Original goods will be presented to those who participate in quizzes

・Children's event

Image image of the event for children
  • Test drive of aerial work vehicle, mobile aquarium (Aquamarine Fukushima)
  • Charity fair
  • Aizu Folk Art Painting Experience
  • Stamp Rally

・Other

Image image of mascot character "Yaetan"

In the “Yae and Aizu Hiroshi” introduction section, we will introduce the places related to the main character of the taiga drama “Niijima Yae” and tourist attractions.

Image image of local character

"Campaign crews" and "topical local characters" from the municipalities of the six prefectures of Tohoku will provide seasonal information on local tourism.

Image image of free test drive of rickshaw

Free test drive of rickshaws in Kesennuma, Miyagi (2 units)

[Reference/Results of last year]
* Held on Sunday, September 16th and Monday, September 17th
Participating groups: Approximately 70 groups (over 300 in total)
Number of visitors: Approximately 66,000