"Highway Festa Tohoku 2012"-Tomorrow on- Held at Kotodai Park, Sendai City (2nd report)

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  • "Highway Festa Tohoku 2012"-Tomorrow on- Held at Kotodai Park, Sendai City (2nd report)

September 10, 2012
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) will hold “Highway Festa Tohoku 2012” at Sendai City Kotodai Park.

From all over the areas along the Expressway six prefectures of Tohoku, we have collected "products and folk arts unique to the region" that you cannot experience unless you go there. We hope that all the visitors can rediscover the charm of the Tohoku region and contribute to the revitalization of Tohoku tourism.

The details of the event are as follows.

1 Date and time

Two days, September 16th (Sun) and 17th (Monday/holiday) of 2012
10:00-16:00 (Rainy weather)

2 venue

Kotodai Park Citizen's Square (3 Hommachi, Aoba-ku, Sendai City, Miyagi Prefecture)

3 Event name

Highway Festa Tohoku 2012

4 Event summary

As below.
Dedicated website We will keep you informed of new information through.

5 Interview on the day

Please come to the general information desk at the venue. We will give you materials such as the venue guide map.

[Event Summary] *The image is for illustration purposes.

Image of Fukushima Hula & Tahitian Dance

6 Performing Arts in Tohoku [Main Stage]
Goshogawara Tatebuta Takabayashi (Aomori Prefecture), Sansa Dance (Iwate Prefecture), Namahage Taiko (Akita Prefecture), Ishinomaki Hitakami (Hidakami) Taiko (Miyagi Prefecture), Hanagasa (Hanagasa) ) Dance (Yamagata Prefecture), Hula & Tahitian Dance (Fukushima Prefecture)

Image image of scallop grilled in Iwate Kamaishi

Local gourmet sales from participating prefectures [Food stand booth]
Sales of Towada Rose Grill (Aomori Prefecture), Scallop Grill (Iwate Prefecture), Oga Shottsu Yakisoba (Akita Prefecture), Ishinomaki Yakisoba (Miyagi Prefecture), Yonezawa Beef Skewers (Yamagata Prefecture), Shirakawa Ramen (Fukushima Prefecture), etc.

Image image of Miyagi Prefecture tourism booth (last year)

Sales of special products of each participating prefecture and PR for sightseeing [Tourism booth]
6 prefectures of Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture exhibit

Special plan [Main stage]

Talk show by a goodwill ambassador for "Shoku no Shonai"

Image of Mr. Masahiro Ota

16th 12:20-: Restaurant Roazis Grand Chef
Masahiro Ota (Sakata City, Yamagata Prefecture)

Image image of Mr. Masayuki Okuda

17th 11:50-: Al Kecchiano Owner Chef
Masayuki Okuda (Tsuruoka City, Yamagata Prefecture)

Image images of "Oshu Sendai hospitality group! Date military commander" and "Yamagata Okitama, [love] military commander"

"Oshu Sendai Hospitality Group! Date Bushotai"
Collaboration stage by "Yamagata Oitatama, [Love] Warlords" (17th only)

Image of SPJ29

Stage by support girls of "SPJ29 original menu" (16th only)
*SPJ (abbreviation of service area/parking area/joyful food)

NEXCO EAST PR booth

Image of NEXCO EAST PR (last year)

Panel exhibition on the restoration work of the Expressway damaged by the Great East Japan Earthquake
Original goods will be presented to those who participate in stamp rally, quiz, etc.

Events for children

NEXCO EAST Aerial Work Platform Fukushima Mobile Aquarium Image Image

Test drive of aerial work vehicle, mobile aquarium (Aquamarine Fukushima)
Charity fair
Aizu Folk Art Painting Experience

Other

Image image of Chusonji Golden Hall

The world heritage "Hiraizumi" and the reconstruction support booth will display the Chusonji Kinshido made of about 30,000 blocks made by a model builder certified by LEGO.

Image image of mascot character "Yaetan"

At the "Yae and Aizu Hiroshi" introduction section, a panel about the main character "Niijima Yae" of the next year's taiga drama will be exhibited

Campaign crew Image image of Akita local characters

"Campaign crews" and "topical local characters" from the municipalities of the six prefectures of Tohoku will provide seasonal information on local tourism.

Image image of rickshaw

Free test drive of rickshaw in Kesennuma (2 units)

A crew from the Japan Meteorological Association will explain the weather in an easy-to-understand manner.

[Reference/Results of last year]

* Held on Saturday, September 17th and Sunday, September 18th
Participating groups: About 80 groups (200 or more in total)
Number of visitors: Approximately 57,000