"Dr. Mammoshi's Snow Road Campaign in Tohoku"

NEXCO EAST Tohoku Regional Head Office (Sendai Aoba-ku, Regional Head Office length: Mikio Kashima) in, for the sake of safety and traffic ensure the winter period, but we're working in a safe and comfortable road management 24 hours a day, 365 days a year, spring is in the winter of Tohoku The number of accidents will increase about 1.5 times compared to autumn.

In addition, due to the special holiday discount that started in March, the traffic volume is increasing not only on Golden Week, Obon and Silver Week in September, but also on holidays, so many customers will use the Expressway even during the year-end and New Year holidays. Is assumed.

Therefore, we will roll out "Dr. Mammoshi's snowy road campaign in Tohoku" to inform customers who are not familiar with snowy roads, such as knowing how to prepare for Expressway driving in winter and safe driving.

1 Dr. Mammoshi's Snow Road Campaign in Tohoku

Through various media and local campaigns, we will inform our customers about the preparation for winter Expressway driving and know-how for safe driving, and call for safe driving in a wide area.

2 Main implementation contents

(1) "Dr. Mammoshi's Winter Expressway Course"

　At the HP "DraPla ", Dr. Mammoshi will teach you the know-how of safe driving in preparation for the winter Expressway man to make a mistake.

(2) Newspapers, radio, posters, leaflets

Dr. Mammoshi in Kanto, Shin-Etsu, Tohoku, Hokkaido raises safety awareness of winter equipment and snowy road driving.

(3) Implement traffic safety campaign

Not only for Tohoku, but for customers coming from Kanto to Tohoku, we will also participate in Kanto break facilities and various events to directly appeal to our customers.

(4) "Driving Weather Channel"

At 42 rest facilities in Tohoku, we provide customers with weather information along the Expressway and enlightenment on safe driving.

• Details of the local campaigns that will be held sequentially will be announced separately.

3 Main partners

We will work with related organizations to expand the business widely.

Prefectural Police Headquarters

Expressway Traffic Safety Council

Japan Automobile Tire Manufacturers Association Tohoku Branch

Japan Automobile Federation Akita Branch

Mitsui Sumitomo Insurance Co., Ltd.

4 To all the press

It is possible to provide Dr. Mamoshi's carrying strap and stickers as gifts for viewers, listeners and readers. Since there is a limited number, please forgive me if there is a shortage.