NEXCO EAST 2nd New Menu Contest

Announcement of Sendai Block Qualifying
-For memories of a delicious trip-

November 16, 2007
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Morioka Branch

NEXCO EAST Tohoku Regional Head Office (Regional Head Office, Sendai City Aoba Ward, Manager: Mikio Kashima) and Nex-area Company Limited Sendai Branch (Sendai City Aoba Ward, Branch Manager: Akira Nakano) We would like to inform you that the "NEXCO EAST 2nd New Menu Contest Sendai Block Qualifying Meeting" will be held for restaurants in the service areas (SA) and parking areas (PA) of Miyagi and Fukushima Prefectures.

In order to provide customers who use SA/PA with hearty dishes that will make you feel “delicious” more than ever, we will refer to local specialties or use local ingredients, The head chef of the SA/PA restaurants (12 stores) in Miyagi and Fukushima Prefecture is acting under the theme of "oriented, low-calorie local cuisine".

On the day, two of the 12 works will be contested with the aim of exhibiting at the "NEXCO EAST 2nd New Menu Contest" held in Tokyo.

The 12 works that will be exhibited at the qualifying session will be on sale at the SA and PA restaurants from December 1st, so please enjoy them.

NEXCO EAST 2nd New Menu Contest Sendai Block Qualifying

1. Holding date
Tuesday, November 20, 2007 9:30-16:00

2. Venue
Sendai Civic Center (1st basement)

3. Content
The chefs of SA/PA restaurants (12 stores) in Miyagi and Fukushima prefecture will present their works and compete. The local gourmet gold medal winning menu will be exhibited at the "NEXCO EAST 2nd New Menu Contest" (held in Tokyo).

  • "Local gourmet gold medal" (2 works)
  • "Local gourmet silver prize" (2 works)
  • "Judge Special Award" (2 works)
  • "Area Flower Making Award" (6 works)
  • General customers are not allowed to enter this presentation.
  • If you would like to collect information, please come to the reception on the 1st basement floor of Sendai Civic Center.

Four. Participation area

PrefectureArea nameRoad name
Miyagi PrefectureChojahara SA (upper and lower lines), Sugo PA (upper and lower lines)Tohoku Expressway
Fukushima PrefectureKunimi SA (upper and lower lines), Adachi Tara SA (upper and lower lines)Akita Expressway
Bandaisan SA (upper and lower lines), Abukuma Kogen SA (upper and lower lines)Ban-Etsu Expressway

[Reference: NEXCO EAST 2nd New Menu Contest (Outline of Final Selection)]

  • event date
    February 28, 2008 (Thursday)
  • Venue
    Educational Corporation Food Academy Tokyo Cooking College (Shinjuku-ku, Tokyo)
  • theme
    "Health-oriented" low-calorie local cuisine
  • Overview
    The Grand Prix will be selected from the 9 works selected in each block qualifying session.

Number of qualifying and participation areas, number of works for final selection

Morioka Branch7(1)Tokorozawa branch6(1)
Sendai Branch12(2)Niigata Branch6(1)
Mito Branch + Keiyo Branch6(1)Nagano Branch6(1)
Utsunomiya Branch9(2)total52(9)

() shows the number of stores participating in the final competition

NEXCO EAST offers local specialty products, locally harvested vegetables, and local specialties that can only be eaten there, with the keyword "Hana-zukuri", depending on the location conditions of each SA/PA. We aim for a unique service.

Reference material
NEXCO EAST 2nd New Menu Contest Morioka Block Qualifying Event Held