NEXCO EAST Tohoku Regional Head Office (Sendai Aoba-ku, Regional Head Office length: Kazuo Kumagai) is, to commemorate the to celebrate the first anniversary from off a new start, with gratitude to our customers in the Northeast around the "1 Anniversary Campaign" We will inform you as it will be implemented.

In the campaign, Tohoku Expressway Maesawa Service Area (SA) (above) will stage "sansa dance" and "demon sword dance", while at Adara Tara SA (above), souvenirs from six Tohoku prefectures will be gathered together for a fun event. We are waiting for you. In addition, we will hold a campaign at 66 locations in 6 prefectures in the Tohoku region, such as tasting sales of local products, direct sales of fresh vegetables picked in the morning, establishment of a tourist information center, and distribution of souvenirs and gifts. We are waiting for many customers, so please stop by.

1st anniversary campaign

Implementation period
Sunday, October 1st-9th, 2006 (Monday: Holiday)

Main implementation contents
　Tohoku of 6 prefectures, 66 locations Will carry out various campaigns.

• "Sansa Odori" (8th only), "Oni Kenmai" (9th only) Maesawa SA (above)
  Maesawa SA will feature "sansa dance," which is energetic and powerful along with a powerful rhythm, and "onikenmai," which dances heroically with a face like a menacing demon.
• A large collection of Tohoku souvenirs Tara Adachi SA (above)
  Aomori Prefecture "Curious Apple Juice", Akita Prefecture "Kiritanpo", Iwate Prefecture "Gomasuri Dango", Miyagi Prefecture "Gyutan", Yamagata Prefecture "La France", Fukushima Prefecture "Iden Yubeshi", etc. Various souvenirs are available.
• Hello Kitty standby collection & rally competition
  If you take a picture of the kitty mark on the poster in the service area or parking area and send the image by email, the image of the Sanrio character will be returned. If you collect 5 kinds of characters in total, you will get Sanrio original goods.
• Get treasure chest treasure in the area! Tara Adachi SA (above), Maezawa SA (above)
  Customers who purchase over 2,000 yen will be asked to select a key, and when the treasure box opens, the treasure inside will be presented.
• Rakuten Eagles clutch is the store manager for one day Sugo PA (above)
  Clutch, the Rakuten Eagles mascot character, will appear as a one-day store manager in the parking area and hold handshake events and photo shoots with customers.

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