"Highway Rice Bowl 2011"
-"Umasagiri Niigata" Collaboration of Niigata Prefecture Koshihikari and Niigata ingredients-
- Corporate Top
- Press Room
- Press Release Niigata office
- "Highway Rice Bowl 2011"
October 11, 2011
East Nippon Expressway Co., Ltd. Niigata Regional Head Office
Nex-area Company Limited Niigata Branch
NEXCO EAST Niigata Regional Head Office (Nishi-ku, Niigata City) and Nexeria East Japan Niigata Branch (Chuo-ku, Niigata City) have been popular with the local rice bowl “Highway Rice Bowl” which exquisitely matches Koshihikari from Niigata prefecture with local ingredients. It will be provided for a limited time only in the main service areas and parking areas of Expressway Niigata Prefecture.
"Food Action Nippon" and "Umasagiri Niigata" In collaboration with the autumn tourism campaign, we offer a variety that allows visitors visiting Niigata Prefecture during the autumn holiday season to easily enjoy the benefits of Niigata. We have a rich lineup of bowls.
Please enjoy a new taste different from last year.
1 Implementation period
From October 11, 2011 to the end of December 2011 (If it is popular, we will continue to sell it.)
2 Implementation contents
We offer "Highway Rice Bowl" at restaurants or snack corners. We have a lineup of various categories including Japanese, Western and Chinese.
- Some menus have restrictions on the time they offer and the number of items sold.
3 Implementation area
Attachment [PDF: 1.2MB] As of
4 Notification method
店内ポスター、弊社ホームページ「ドラぷら」等に掲出する予定です。
【reference】
- "Food Action Nippon" is a national movement aimed at improving the food self-sufficiency ratio, which is promoted by private companies, organizations, and governments in order to leave and create Japanese food for the next generation.
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