North Kanto Expressway 1st anniversary campaign
About implementation of "connecting five prefectures highway drive"
～We will support tourism promotion in 5 prefectures connected by a loop of Expressway through “Connected 5 prefectures highway drive in AEON Lake Town” events and Dorawari “Kitaseki/Biwakoshi Gurutto Pass”. ~
- Corporate Top
- Press Room
- Press Release Kanto Regional Head Office
- About implementation of "connecting five prefectures highway drive"
April 20, 2012
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) is 5 prefectures (Fukushima prefecture, Ibaraki prefecture) in commemoration of the 1st anniversary of Kita-Kanto Expressway (Kita-Kanto Expressway) which was completely opened on March 19, 2011. Prefecture, Tochigi Prefecture, Gunma Prefecture, Niigata Prefecture) "Connecting 5 Prefectures Highway Drive in AEON Lake Town" event, and most of the 5 prefectures Expressway are unlimited rides Dorawari " We will carry out the “Connected 5 Prefectures Highway Drive” campaign to sell tourists' Kitaseki/Banetsu Grotto Passes” and support tourism promotion in 5 prefectures using Expressway.
This campaign commemorates that five prefectures were connected by a loop of Expressway by all the northern Kanto Expressways, and this year, the first anniversary of all the Kita-Kanto Expressway (North Kanto Expressway) Events are held to support tourism promotion in 5 prefectures using Expressway.
Sales and tourism PR events for food and products in 15 prefectures
(1) Holding “Connected 5 Prefectures Highway Drive in Aeon Lake Town”
Date: May 19th (Sat), 20th (Sun) 10:00-18:00 Place: Aeon Lake Town mori 2-8 Higashimachi, Koshigaya City, Saitama Prefecture
(2) Holding “Connected 5 Prefecture Highway Drive Festa in SA/PA”
Date: Saturday, May 26-Sunday, July 15th, every Saturday or Sunday
Venue: Joban Expressway Dotomobe SA (In-bound line) and others
2 Sale of Dorawari "Kitaseki/Banetsu Grotto Pass"
Period of use: May 11 (Fri)-July 17 (Tue)
3 Holding “Connected 5 Prefectures Highway Drive Stamp Rally”
Event period: May 11 (Fri)-July 17 (Tue)
Target area: Dorawari SA/PA (98 places) and others in the usage range of "Kitaseki/Banetsu Gurutte Pass"
The campaign logo mark represents Ban-Etsu Expressway on the northern Kanto Road and three Expressway (Kan-Etsu Expressway /Hokuriku Road, Tohoku Expressway, Joban Expressway) connecting them. I am. We will hold events related to 5 prefectures (Fukushima prefecture, Ibaraki prefecture, Tochigi prefecture, Gunma prefecture, Niigata prefecture) in this part.
Sales and tourism PR events for food and products in 15 prefectures
1 Holding “Connected 5 Prefectures Highway Drive in Aeon Lake Town”
On the stage of AEON Lake Town, Japan's largest shopping center, we support the promotion of tourism in 5 prefectures through food and product sales in 5 prefectures and sightseeing PR events.
- Date and time
May 19th (Sat) and 20th (Sun) for 2 days from 10:00 to 18:00 - place
AEON Laketown mori
(Directly connected to Koshigaya Lake Town Station on the JR Musashino Line)
Address: 2-8, Higashimachi, Koshigaya City, Saitama Prefecture - traffic
Gaikan Expressway
From the west, use "Soka IC"
From the east side, use the Misato West IC - Event content
○ Excellent 5 prefectures that are connected! Noodle road special feature
We will sell noodles representing each prefecture in the kitchen car.
You can enjoy fresh, hot, smooth noodles as you like.
| Fukushima Prefecture | Ibaraki Prefecture | Tochigi Prefecture | Gunma Prefecture | Niigata |
|---|---|---|---|---|
| Kitakata Ramen | Hitachi Autumn Soba | Sano ramen | Mizusawa Udon | Hegi soba |
● Product sales of 5 connected prefectures
We will sell delicious products and cute character goods from each prefecture.
[Main items for sale (planned)]
| Fukushima Prefecture | Mama Doru, Iden Yubeshi, Akabe Sable, Utsushima Shima Jelly White Peach, Momo Sorbet, Animal Rescue Badge, etc. |
|---|---|
| Ibaraki Prefecture | Natto, want, chestnut, onion, potato, cabbage, Mito plum, melon yokan, potato yokan, etc. |
| Tochigi Prefecture | Tochiotome (strawberry), tomato, kanpyo, Tochimaru-kun goods, Nikko bite yokan, Nikko Jingoro rice cracker, Kinu no Kiryu, dumpling rice cracker, dumpling cashew, etc. |
| Gunma Prefecture | Mizusawa udon, cafe chocolate, fried manju, pickled Sawada, Isobe rice crackers, Gunma-chan plush toys, etc. |
| Niigata | Bamboo dumplings, Koshihikari from Uonuma, Hegi soba, rice crackers, candy, snow carrot juice, local sake, etc. |
● Stage event by mascot characters of 5 prefectures
You can enjoy wonderful performances by mascot characters from 5 prefectures and local idols.
[Event timetable (planned)]
| Time/date | 5/19 (Sat) | 5/20 (Sun) |
|---|---|---|
| 11：00～ | Opening event Tape cutting by mascot characters from 5 prefectures and tourist ambassador | |
| 12：00～ | Gunma Prefecture Local idle AKG and sightseeing promotion of Gunma | Niigata Prefecture Live of "Song of Lerch" by Spur Band |
| 13：00～ | Tochigi Prefecture Stage by "Tochiotome 25" | Fukushima Prefecture Sosougami Flag Denate Show |
| 14：00～ | Ibaraki Prefecture Introduction of science tour | Ibaraki Prefecture Ibaraki Tourism PR |
| 15：00～ | Fukushima Prefecture Shirakawa Dal Riser Show | Tochigi Prefecture Nasushiobara City Hometown Delivery Caravan and Sightseeing PR and Rock-paper-scissors Competition by "Miruhii" |
| 16：00～ | Niigata Prefecture Quiz tournament by Tokamachi City "Neige" | Gunma Prefecture PR for hula dance and Gunma |
| 17：00～ | A large collection of mascot characters from 5 prefectures! Rock-paper-scissors competition | A large collection of mascot characters from 5 prefectures! Rock-paper-scissors competition |
The contents of the event may change due to weather conditions.
●Stamp rally for parents and children "Lake Town Drive"
We will have a booth in 5 prefectures located in each plaza in AEON Lake Town + NEXCO EAST booth +Lake town around the service area as if you were playing a game, and if you collect all stamps, you will get a special sticker as a gift I will. In addition, those who cooperate with the questionnaire will be given lots of special products from 5 prefectures and NEXCO EAST original minicars.
*Stamp rally hours 11:00 to 17:00 (until 18:00 for prize reception)
●Introducing workshops where you can experience making crafts in 5 prefectures and the charm of 5 prefectures
We will hold a workshop (free) where children can participate and experience. In addition, we will introduce recommended spots in each prefecture and display panels.
(Main contents of the workshop)
Mini kite kit of Shirane (Niigata prefecture), sun observation glasses (Ibaraki prefecture), magatama (Magatama) making/Takumoto experience (Tochigi prefecture), craft experience (Gunma prefecture), Hiroro work (strap) (Fukushima prefecture), etc.
●Introducing the appeal of Expressway
NEXCO EAST booth, we will introduce leisure proposals using the Expressway and the advantageous Dorawari "Kitaseki/Banetsu Grotto Pass".
2 Holding “Connected 5 Prefectures Highway Drive Festa in SA/PA”
In addition to the “Connected Highway Drive in Aeon Lake Town” event, we will hold food and product sales in 5 prefectures and sightseeing PR events at 7 SA/PA locations to support tourism promotion in 5 prefectures.
- Implementation place (planned)
Saturday, May 26 Joban Expressway Dotomobe SA (In-bound line)
Saturday, June 2 Kan-Etsu Expressway Jozato SA (Out-bound line)
Saturday, June 9 Tohoku Expressway Sano SA (Out-bound Line)
Saturday, June 16 Hokuriku Expressway Kurosaki PA (Out-bound line)
July 8 (Sun) Kan-Etsu Expressway Takasaka SA (In-bound line)
Saturday, July 14 Tohoku Expressway Nasu Kogen SA (Out-bound Line)
Sunday, July 15 Ban-Etsu Expressway Bandai SA (Out-bound line) - Content
● 5 prefectural product markets connected
We carry out event sale of product of each prefecture.
●Performances such as folk entertainment
Performances such as local entertainment, greetings by mascot characters, and quiz competitions will be held.
●Attractive PR spots in 5 prefectures
Here are some recommended spots in 5 prefectures.
●Introducing the appeal of Expressway
We will guide you through leisure proposals using the Expressway, gourmet SA/PA, and the advantageous "Kitaseki/Banetsu Gurutto Pass".
- For details, see HP DraPla Will be announced.
2 Sale of Dorawari "Kitaseki/Banetsu Grotto Pass"
We sell Dorawari "North Kanto/Banetsu Gurutto Pass", which allows unlimited use of most Expressway in northern Kanto/Banetsu 5 prefectures, to support tourism promotion in 5 prefectures.
"Kitanoseki-IwaEtsu all round path", the extension is a great value for money [round plan] will be unlimited travel round the area equal to or greater than 1,000km, in addition to the tour area unlimited ride, in the Tokyo metropolitan area towards Kan-Etsu Expressway, Tohoku Expressway, Joban Expressway from We have prepared a [Metropolitan area departure/arrival plan] that includes a set of round trips.
All are limited to ordinary ETC cars and light cars, and can be used for a maximum of 2 or 3 consecutive days from May 11th to July 17th on Friday, Saturday, Sunday, and Monday (and July 17th). receive.
In addition, special benefits are available at approximately 100 locations in the tour area. You can take advantage of accommodation, dining, outlets, leisure facilities, museums, etc.
Please take this opportunity to visit the attractions of 5 prefectures connected by Ban-Etsu Expressway on the northern Kanto Expressway at Expressway.
(1) Use period
Maximum of 2 or 3 consecutive days from May 11 (Fri) to July 17 (Tue) on the next yellow coloring day. To use, you need to apply in advance on the Internet. (For application, please see (3).)
(2) Plan
[Circular plan]
[Metropolitan area departure and arrival plan]
(3) Application
To use the Dorawari "Kitaseki/Banetsu Grotto Pass", you need to apply before you can use it. NEXCO EAST Home Page DraPla Please apply from "or DraPla Mobile (http://m.driveplaza.com/travel/)". In addition, applications cannot be made by phone or at a toll booth.
Before applying, please have your ETC card (ETC credit card or ETC personal card) handy.
(4) Special facilities in the tour area
Customers who use the Dorawari "Kitaseki/Banetsu Grotto Pass" can receive discounts and other benefits at each facility in the tour area. The target special facilities and contents are "DraPla "Please refer to the.
In order to receive special treatment, print out the "Application details notification email" sent to the customer after applying for (3) above (screen sent when applying by mobile) at each facility. Please present at.
(5) Other benefits
For customers who use the Dorawari "Kitaseki/Banetsu Grotto Pass" with the ETC card "E-NEXCO pass", we will add 300 points in addition to the usual E-NEXCO points.
20 people will be given lots of carefully selected souvenirs by lottery from those who answered the questionnaire regarding the use of Dora-wari "Kitaseki/Banetsu Grotto Pass".
(6) Usage example [Round trip plan / Normal car 3 days]
[Metropolitan area departure/arrival plan / 3 days for regular car]
[Metropolitan area departure/arrival plan / 2 days for regular car]
SA/PA (98 locations) in the area where "Kitaseki/Biwakoshi Pass" is used and some special facilities designated by "Kitaseki/Bukoshi Gurtut Pass" so that customers who travel around 5 prefectures can enjoy We will carry out the "Connected 5 Prefectures Highway Drive Stamp Rally" targeting at the "DraPla" website (before the stamp rally starts).
Depending on the number of stamps we collect, we will give a special product of each prefecture (a maximum of 20,000 yen worth of assortment) by lot from the customers who applied. In addition, if you collect and apply for all SA/PA (98 places) stamps in the area where you use the "Kitaseki/Banetsu Gurutto Pass", the chances of winning will increase by 10 times, and you will be given a commemorative gift. I will.
- Stamp rally implementation period
From Friday, May 11, 2012 to Tuesday, July 17, 2012 - Target area for stamp rally
SA/PA (98 locations) in the area where "Kitaseki/Banetsu Gurutto Pass" is used and some special facilities designated by "Kitaseki/Banetsu Gurutto Pass" (Notice on HP "DraPla" before the start of stamp rally) To do) - Implementation content
○Application forms (stamp sheets) will be distributed at the target SA/PA and special facilities.
○If you use the target area, collect the stamps installed at the target area, and apply according to the number of stamps collected, you will receive a wonderful prize.
○Points will be 1 point for each target SA/PA and 2 points for each target preferential facility. - Present prize
15-point course...A total of 10 people will receive an assortment of special products from each prefecture (equivalent to 20,000 yen)
10-point course ... Assortment of specialty products of each prefecture (10,000 yen equivalent) will be presented to a total of 40 people
5 point course ... A total of 200 people will receive a shopping voucher (equivalent to 3,000 yen) that can be used with the target SA/PA (some stores may not be available) * Fukushima area, Ibaraki area , Tochigi prefecture area, Gunma prefecture area, Niigata prefecture area If you collect one or more stamps for each application, you will be provided with benefits such as a 5x chance of winning.
*If you collect and apply for all SA/PA (98 places) stamps, the chances of winning will increase by 10 times and you will be given a commemorative gift.
*For details, see the HP DraPla Will be announced.