NEXCO EAST Kanto Regional Head Office (Taito-ku, Tokyo) lives in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba and Saitama prefectures) and returns home for at least one night during the Bon Festival this year (limited to Japan) We have conducted a "fact-finding survey regarding homecoming this summer" targeting 1,000 men and women in their 20s and 60s who have participated.

[Survey Results Topics]

81.2% of those who returned home this summer said they were satisfied with the experience of returning home!

On the other hand, when returning to the Tohoku (Pacific) and northern Kanto areas, we can reconfirm the bonds and richness.

<Episode of a person who returned to the Tohoku area>

Almost half of them, 48.5%, felt that they were happy to be able to relax.

Answers related to family members were also high, such as "I'm glad to see the smiles of my family at home" (41.7%) and "It was nice to spend time with my grandparents and parents" (28.8%).

Summer greetings to ancestors. At home, 37.8% of the top respondents were "visiting graves and wandering lava."

Especially when returning home to the Tohoku area, 62.2%, which is higher than other areas.

Image of "hometown". Top 3 scenes of the family "Parents, siblings, relatives" "Birthplace" "Ofukuro no Taste"

The scenes unique to your hometown, such as "rich nature," "schools you attended," and "rural scenery," are among the top places.

In this homecoming after the earthquake, I consciously interacted with my family, relatives, neighbors and friends.

Upon returning home to Tohoku (especially the Pacific Ocean side), the result was that she "consciously met various people." Furthermore, the tendency is clear by the Expressway used.

Keywords for choosing souvenirs for homecoming. The top three are "lasting", "reasonable price" and "limitedness".

Then, the answers such as "What I want to eat" and "Prioritize the request and preference of the homecoming destination" are ranked high. The difference in the tendency is also clear depending on the area of the homecoming.

40% of all homecoming by car. The reason is that "it can carry a lot of luggage" and "it is convenient for moving home".

"Talking" is the top way to spend traffic. Western Japan tends to be more active in the car than eastern Japan.

81.2% of those who returned home this summer said they were satisfied with the experience of returning home!

• Comparing homecoming destinations (eastern Japan and western Japan), western Japan tended to be more satisfied. On the other hand, in East Japan, satisfaction is sluggish in [Tohoku (Pacific)] and [North Kanto].
• In addition, the higher the degree of satisfaction, the higher the degree of satisfaction in the areas such as [Hokkaido], [Chu Shikoku], and [Kyushu/Okinawa].
• In addition, 2 out of 3 people (65.6%) are satisfied with their homecoming compared to previous homecoming.

Q. How satisfied are you with your return home this summer? / Returning home this summer was satisfying (good) = Quite satisfied (good) + Well satisfied (good) (*5 step rating)

Q. How satisfied are you with your return home this summer? /I was satisfied (good) compared to the past = I was quite satisfied (good) + Well satisfied (good) (*5 step rating)

• Only the positive rating of the 5-grade rating is shown: Satisfied (good) = Quite satisfied (good) + Well satisfied (good)

Almost half of them, 48.5%, felt that they were happy to be able to relax.

• Almost half of the respondents felt that it was nice to relax. <Smiles of family after returning home>> <With grandparents and parents...>
• Among women, <Smile of family after returning home...> is the first place, and <With grandparents and parents...> is also high. On the other hand, men have a higher ratio of <refresh...> than women, and men seem to be more likely to return home by healing their mind and body.
• In [Tohoku], [Chu Shikoku], and [Kyushu/Okinawa], the impression that <spent with grandparents and parents> tended to be higher than other homecoming destinations.

Q. What are your impressions about returning home this summer? Please tell us all that apply. (Multiple answers: Top 5)

Summer greetings to ancestors. At home, “Grave visit and Touro Nagashi” topped 37.8%.

• In [Tohoku], <Visit to the grave...> is extremely high, and <Eat home-cooked foods (tashes of hometown and hometown)> tends to be higher than other hometowns. However, <home cooking...> is a little low on the Pacific side. Not a little, it is thought that the earthquake disaster has affected.
• One in four people <spent with grandparents and parents as much as possible>. The difference between men and women is markedly high for [women]. As a general tendency, [female] is more active.
• <Home cooking...> is higher in [male] as the age group rises in the 50s, while in [female] it is higher in the younger age group in their 20s and 30s, and the strength of mother-daughter connection is felt. The result.

Q. How did you spend your time at home? / What you always do when you go home / what you do regularly (Multiple answers: Top 6)

Image of "hometown". The top three are the family scenes "parents, siblings, relatives," "birthplace," and "flavor of our mother."

• <Home where you were born and raised> <Taste of your baby...> <Abundant nature> <Friendly landscapes and buildings> are next, but [Women] are only associated with relatives and relatives, and associated with food and food. There is a strong image of appealing to the five senses and emotions.
• <Taste of bags...> <Born and raised home...> <Friendly scenery and buildings> are high in [Tohoku] and [Chu-Shikoku].
• In <Parents, siblings, and relatives>, [Chu-Shikoku] is significantly higher.
• Surprisingly, in [Hokkaido], it seems that [rich nature] is next to [Metropolitan area] and it is difficult to associate it with "hometown". Rather, [Chu Shikoku] and [Koshinetsu/Hokuriku] are high.

Q. Please tell us what suits your hometown image. (Multiple answers: Top 13)

<Comparison of homecoming areas of the top 5 items>

In the wake of the earthquake, in addition to "family ties", conscious interaction with relatives and neighbors in Tohoku!

• Following the earthquake, [Tohoku] (especially in the Pacific Ocean) has returned home with a focus on connections with people.
• Furthermore, in [Tohoku (Pacific)] and [Kyushu/Okinawa], it was noticeable that the exchange was conscious of friends from the elementary, middle and high school ages.
• Expressway users are somewhat more likely to meet "relatives" than the whole. Use Expressway and see separately, [Tohoku Expressway] The user is compared with the other, relatives and neighbors of the people, it can be seen that the interaction with various people, such as an old friend of mine went to the conscious.

Q. Who did you meet on your way home? / People who consciously met during this homecoming after the earthquake (multiple answers)

<Comparison by Expressway use>

Keywords for choosing souvenirs for homecoming. The top three are “lasting”, “limited” and “reasonable price”.

• [Women] generally have more conditions for choosing souvenirs.
• There were differences in how to choose souvenirs for homecoming, such as [Tohoku (Pacific)] [Kyushu/Okinawa], which gives priority to homecoming destination, and [Tokai] [Kinki] [Chu-Shikoku], which gives priority to one's own preference.

Q. Please tell us specifically about the souvenirs to return to. (Multiple answers: Top 5)

<Comparison of homecoming preference/request priority or self priority>

Souvenirs for homecoming, 58.4% ready to buy at department stores/specialty stores. Especially in the Tohoku area.

• In terms of gender, [women] have a high <takeout rate after buying at a department store/specialty store>, and it seems that they would like to prepare in advance to express their feelings to their important person.
• By destination, except for Hokkaido, “east high west low” is generally high, and the “take-out rate after buying at a department store/specialty store” in [Tohoku] is particularly high.

Q. Please tell me where to buy souvenirs and how to obtain them. (Multiple answers: Top 5)

<Buy at a department store/specialty store and take it home>

When I go home by car, I often go out after returning home, and my family bond tends to strengthen.

• The superiority of the [car] as a means of transportation is the mobility of luggage and the mobility during and after returning home.
• When returning home by car, there is a marked tendency to be satisfied with meeting the family and being happy and happy for each family member.
• The degree of activity after returning home tends to be high for people who use [car] and [airplane] as means of transportation.

<Reason for choosing a transportation method for homecoming> (Multiple answers)

（％）

<Impression of homecoming> (Multiple answers)

<What you were returning to>> Activity rate (multiple answers)

90.3% of people return home by car in East Japan, with many children (especially infants) and many people.

• Most of the homecoming areas by car are from Tohoku to Tokai in eastern Japan, but the area of homecoming by highway bus is 5% or more from Tohoku to Kyushu, which is wider than by car. In addition, there are many remote destinations such as Hokkaido and Kinki-Kyushu/Okinawa.
• Compared to other transportation means, 90% of the people who return home by car are more than one, and 90% of them return home, and most of the highway buses return by themselves.

<Returnee attributes by means of transportation>
[Homecoming area]

[Number of family members who returned home together (including respondents themselves)]

[Family structure (multiple answers)]

• Looking at all Expressway users, the top followed "chat", "music", and "check traffic jam information".
• Compared with the direction of homecoming, [West Japan] is not only chatting but also eating and drinking actively, and an active way of living has been seen.

Q. How did you spend your time on your way home during a traffic jam on a Expressway? (Multiple answers: Top 10)
<Total N=405>

<Comparison between East Japan (n=352) and West Japan (n=53)>

■ Survey outline

(1) Research theme: "Fact-finding about homecoming this summer"
(2) Number of valid responses: 1000 samples * Even allocation by gender and age group
(3) Survey target: Living in the Tokyo metropolitan area (Tokyo, Kanagawa prefecture, Chiba prefecture, Saitama prefecture, 1 prefecture and 3 prefectures), and returned home (domestic) for at least 1 night during this year's Bon vacation (from July) Men and women in their 20s to 60s
(4) Breakdown of valid answers (person):

Age	male	Woman
20's	100	100
30s	100	100
Forties	100	100
Fifties	100	100
60s	100	100
Total	500	500

(5) Survey method: WEB questionnaire survey (using the research registration panel)
(6) Survey period: Tuesday, August 16, 2011 to Wednesday, August 17, 2011
(7) Homecoming surveyed: If there were multiple homecomings, we asked for the longest homecoming.

■ Target person profile