Held "Hokkaido Highway Show Area® 2022 in Waatsu PA"

~September 23rd (Fri/Holiday), 24th (Sat) [E5] Gourmet food and specialty products gather at Waatsu PA (Sapporo area)~

PDF version [PDF: 924KB]

Event holding checklist [PDF: 361KB]

Regional PR event Image image of the logo of the Hokkaido Highway Show Area

September 9, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo City) will hold the "Hokkaido Highway Show Area® 2022 in Waatsu PA" on September 23 (Friday / holiday) and 24th (Saturday) from 10:00 to 16:00, E5 It will be held at the Do-O Expressway (Hokkaido Expressway) Wattsu Parking Area (PA) (Out-bound line, towards Sapporo).
"Hokkaido Highway Show Area®" is an event that conveys the charm of the region from rest facilities. As part of the support for tourism in Hokkaido, it has been held every year since 2013, attracting many visitors. At the venue, 9 groups will introduce the charm of the region, such as selling gourmet and special products using local ingredients such as Yezo deer and potatoes, and a quiz rally where visitors can win presents and wonderful products. .
By all means, how about meeting the charms of the region at Wattsu PA and enjoying the "Autumn of Appetite"?

1. 1. Date and place

  • September 23 (Friday/holiday) and 24 (Saturday)
    10:00-16:00
  • Wattsu PA (Out-bound line, towards Sapporo)
Image image of place

2. Store opening group

Esashi Town (Hakodate/Esashi Expressway "Kikonai/Esashi" Maintenance Promotion Council) Conceptual image of tourist information introduction
・Esashi Town (Hakodate/Esashi Expressway “Kikonai/Esashi” Maintenance Promotion Council)
Introduction of tourist information
Eniwa City (Dog Bakery Wankonote) Image of selling bread for dogs using products from Hokkaido
・ Eniwa City (Dog Bakery Wankonote)
Bread for dogs using products from Hokkaido
Kitahiroshima City (Hokkaido PRIDE) Image of sales of warabimochi using starch produced in Kitahiroshima
・Kitahiroshima City (Hokkaido PRIDE)
Sale of bracken-starch dumplings using Kitahiroshima starch
Tomakomai City (Kitakiya Joint Stock Company) Conceptual image of sales of food products using surf clams
・Tomakomai City (Kitakiya Joint Stock Company)
Sales of food products using surf clam
Otofuke-cho (Otofuke-cho Product Association) Image image of sales of processed products and potato butter produced in Otofuke-cho
・Otofuke Town (Otofuke Town Product Association)
Sale of Otofuke processed goods and potato butter
Kushiro Wetland/Akan/Mashu Scenic Byway Image of sales of special products from eastern Hokkaido
・Kushiro Marsh/Akan/Mashu Scenic Byway
Sale of special products from Eastern Hokkaido
Otaru City (Otaru City Central Market Gangan Tei) Image of sales of Frankfurt and processed marine products
・Otaru City (Otaru City Central Market Gangan Tei)
Sale of frankfurters and processed marine products
Ishikari City (outdoor cafe) Image of sales of Frankfurt, etc. using Ishikari City brand pork
・Ishikari City (outdoor cafe)
Sale of frankfurters using Ishikari brand pork
Bibai City (Hokkaido Bibai Shoei High School) Image of selling homemade processed products
・Bibai City (Hokkaido Bibai Shoei High School)
Selling homemade processed products
Eniwa City (Apuka no Mori) Image of sales of Yezo deer hot sandwiches, etc.
・ Eniwa City (Apuka Forest)
Selling hot sandwiches of Yezo deer
Eniwa City (Raku Yutaka Farm) Image of sales of organic pesticide vegetables, etc.
・ Eniwa City (Raku Yutaka Farm)
Sales of organic pesticide vegetables, etc.
  • The store opening organization is subject to change.
  • Alcoholic beverages are not sold at the venue.

3. 3. Visitor gifts

During the event, we will give away balloons to the first 150 people on both days. In addition, at the NEXCO EAST Hokkaido Regional Head Office booth, customers who have made purchases of 500 yen or more at Wattsu PA (Out-bound line/Sapporo) shops, etc. will receive a gift voucher that allows them to challenge themselves to pick up sweets.

Four. Introducing NEXCO EAST Hokkaido Regional Head Office Initiatives

At the NEXCO EAST Hokkaido Regional Head Office booth, we will introduce the efforts of NEXCO EAST, such as rotary snowplow automatic steering technology and the Hokkaido Expressway Four Seasons Photo Contest.
If you answer the quiz, we will also have a fun lottery where you can win prizes related to the store opening group, so please drop by.

Five. Implementation of Autumn National Traffic Safety Campaign

A "Traffic Safety Campaign" will be held during the event. At the venue, traffic safety awareness and novelty distribution will be carried out by NEXCO EAST 's etiquette character "Manatee", as well as police cars and sign cars in cooperation with the Hokkaido Police (23rd only) and NEXCO EAST road patrol cars (24th only) ) will be exhibited.

[New Coronavirus News]

  • When you go out, please check the latest information sent by the national government and local governments such as Hokkaido.
  • We recommend that you install the new coronavirus contact confirmation app "COCOA" before you come to the event venue. In addition, the 2D barcode of the "Hokkaido Corona Notification System" will be posted at the venue, so please register.
  • Please wear a mask inside the venue (except when measures such as heat stroke are required).
    Also, please cooperate with various other infection control measures implemented in the venue.
Photograph of last year's implementation scenery (Sunagawa SA venue)
Last year's implementation (Sunagawa SA venue)

The NEXCO EAST Group positions the period from 2021 to 2025 as ``a period to contribute to the achievement of the SDGs and transform toward a new future society'' and is engaged in various initiatives.
We believe that the implementation of the "Hokkaido Highway Show Area" this time will contribute to SDGs 8 and 17 as business activities that promote sustainable tourism and revitalize local communities.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
HOKKAIDO LOVE! Image of the logo of

NEXCO EAST Hokkaido Regional Head Office is a joint project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that has been hit by the Large of new coronavirus infections and restoring tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".
As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.

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