Implemented three initiatives jointly with the Hokkaido Prefectural Police in line with the summer traffic safety campaign

(1) "Summer traffic safety campaign dispatch ceremony" calling for traffic safety with children in Otani, Sapporo
(2) Street enlightenment "summer traffic safety campaign" with SA / PA and IC on all roads
(3) "# Your Safe Driving Support Team Campaign" using Twitter

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  • Press Room
  • Press Release Hokkaido office
  • Implemented three initiatives jointly with the Hokkaido Prefectural Police in line with the summer traffic safety campaign

PDF version [PDF: 3.7MB]

June 28, 4th year of Reiwa
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

Image image of child traffic safety support corps

 NEXCO東日本北海道支社(札幌市厚別区)は、7月13日(水)から22日(金)までの夏の交通安全運動期間に際して、12日(火)に、北海道警察(道警)と合同で、「夏の交通安全運動出動式」を実施します。出動式の中では、園児の皆さんで結成される「こども交通安全応援隊」の団結式を実施し、交通安全の思いを込めた手作りの旗で出動式を盛り上げてもらいます。
 また、13日(水)からは、全道のサービスエリア・パーキングエリア(SA・PA)やインターチェンジ(IC)入口での交通安全キャンペーンと、SNS(Twitter)を使った新しいスタイルの交通安全啓発「#あなたの安全運転応援し隊」ハッシュタグキャンペーンをあわせて実施します。

1. 1. Three initiatives to be implemented this time

(1) Summer traffic safety campaign dispatch ceremony

For details, see Attachment-1 [PDF: 165KB]

  • date and time. Place
    July 12 (Tuesday) 10: 00-10: 25 /
    NEXCO EAST Hokkaido Regional Head Office Parking Lot
  • Overview
    Police patrol cars, police motorcycles and NEXCO patrol cars will be lined up and will be dispatched to ensure the safety and security of the Expressway in Hokkaido and prevent traffic accidents. We will also hold a unity ceremony for the "Children's Traffic Safety Support Team" by the children.
  • Cooperation
    "School corporation Seiho Gakuen certified children's garden Oyachi" seniors
(State of the traffic safety campaign dispatch ceremony in the summer of 2021)
(Traffic safety campaign dispatch ceremony in the summer of 2021)

(2) Traffic safety campaign at SA / PA and IC

 詳細は別紙-2【PDF:144KB】

Date and time (July) place
14th (Thursday)
11: 00-12: 00
Doto Expressway
Shimukappu PA (Out-bound)
14th (Thursday)
14: 30-15: 30
Doto Expressway
Tokachiheigen SA (Out-bound)
15th (Friday)
11: 00-12: 00
Hokkaido Expressway
Iwamizawa SA (In-bound)
15th (Friday)
11: 00-12: 00
Hokkaido Expressway
Tarumae SA (In-bound)
18th (Monday)
11: 00-15: 00
Hokkaido Expressway
Sunagawa SA (In-bound)
19th (Tuesday)
15: 30-16: 30
Hokkaido Expressway
Wattsu PA (Out-bound)
21st (Thursday)
10: 00-11: 00
Hokkaido Expressway
Sapporo IC entrance
21st (Thursday)
11: 00-11: 30
Hokkaido Expressway
Usuzan SA (In-bound)
21st (Thursday)
14: 00-14: 30
Hokkaido Expressway
Yakumo PA (upper and lower)
22nd (Friday)
9: 30-10: 30
Hokkaido Expressway
Kitahiroshima IC entrance, etc.
22nd (Friday)
10: 30-11: 30
Sasson Expressway
Kanayama PA (Out-bound)
13th (Tuesday) ~
22nd (Friday) all day
Hokkaido Expressway
Sunagawa SA (upper and lower) *
  • Sunagawa SA will distribute sunflower seeds as part of the "Sunflower Kizuna Project".
(Upper: Novelty distribution, Lower: Street enlightenment)
(Upper: Novelty distribution, Lower: Street enlightenment)
  • Sunagawa SA will distribute sunflower seeds as part of the "Sunflower Kizuna Project".

(3) "# Your safe driving support team" hashtag campaign

For details, see Attachment-3 [PDF: 87KB]

Image image of NEXCO EAST Twitter retweet campaign
(Video image) Photo
(Video image)

Traffic management members who protect the safety and security of Expressway and the manner-up characters "Manati" will call for "summer traffic safety priority points" (see below) on Twitter. This time, in collaboration with the Hokkaido Prefectural Police, the Hokkaido Prefectural Police symbol mascot "Hokuto-kun" and the police motorcycle corps will appear.
Watch the video, follow the NEXCO EAST Hokkaido Regional Head Office official account (@e_nexco_kita), attach "#Your safe driving support team", and "Declare yourself about traffic safety and a message to your loved ones" NEXCO original mobile charger and Manati & Hokuto-kun goods will be presented to those who tweet.

2. NEXCO EAST Hokkaido Regional Head Office Summer Traffic Safety Priority Points

  1. Don't forget to check before departure!
    In the summer, when there are many opportunities to drive long distances for leisure, many cars break down on the Expressway. Most of the causes are damage to tires or running out of fuel, and breakdowns can lead to secondary accidents such as vehicle fires.
    Remember to check fuel, tire pressure, oil and cooling water, especially before departure. If you have to stop on the Expressway, use the hazard lamp, flare, and triangular stop plate to signal the following vehicle and report from a safe place.
  2. (Vehicle fire that occurred on the Expressway in the past) Photo
    (Vehicle fires that occurred on the Expressway in the past)
    Image of the cause of the breakdown on the Expressway (July-September, 3rd year of Reiwa)
    NEXCO EAST research
  3. Prevention of motorcycle accidents!
    It's been a pleasant season to ride a motorcycle, but on the other hand, traffic accidents due to improper steering wheel operation on a motorcycle increase during this time. Also, riding a motorcycle is very easy to get tired because it receives the wind directly.
     Take breaks frequently, do not overtake, and try to drive safely!

    Image of the cause of a motorcycle accident on a Expressway (cumulative from the first 2019 to 3 years)
    NEXCO EAST research
  4. Make sure you wear seat belts and child seats properly in all seats!
    The fatality rate of non-seatbelt wearers in Expressway traffic accidents is about 20 times higher than that of wearers (according to the National Police Agency).
    To protect the precious lives of yourself and your loved ones, be sure to wear seat belts and child seats in all seats, including the rear seats, not just the driver and passenger seats.

[Notice related to new coronavirus infection]

  • In the dispatch ceremony and traffic safety campaigns, in order to prevent the Large of the new coronavirus infection, we wear masks and face shields for staff who handle customers and children, and also install alcohol disinfectants.
  • When interacting with characters such as manners (shaking hands, taking pictures, etc.), please follow the staff's instructions and cooperate with infection control measures.

The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that this "Traffic Safety Awareness" will contribute to the 3rd and 17th SDGs as a business activity that will lead to the reduction of casualties due to traffic accidents.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 3rd and 17th logos
HOKKAIDO LOVE! Logo image image

NEXCO EAST Hokkaido Regional Head Office is a collaborative project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that was hit by the Large of the new coronavirus infection and recovering tourism demand. We are participating in a certain "HOKKAIDO LOVE! Project".
As a collaboration between "HOKKAI DO LOVE!" And NEXCO EAST, we colored NEXCO EAST 's corporate color, NEXCO Green.
Based on the philosophy of this project, we will make efforts to enliven the tourism of our beloved Hokkaido.

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