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A large collection of local gourmet foods and special products at SA / PA
"Hokkaido Highway Show Area ® 2019 ”will be held

～ Popular event with over 10,000 visitors last year held this year ～

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  • Press Release Hokkaido office
  • We will hold "Hokkaido Highway Show Area® 2019" where local gourmet and special products gather in SA / PA
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PDF version [PDF: 872KB]

June 7, 2019
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) "Hokkaido Highway Show Area", an event that conveys the charm of the area from the service area (SA) and parking area (PA) ® 2019 ”Will be held at 5 SAs / PAs on all roads from June to September.
"Hokkaido Highway Show Area ® Has been held every year since 2013, and last year Over 10,000 people in total It is an event that people from all over the world visited. Local gourmet foods and special products will be gathered at the venue.
In addition, as the first initiative this year, we have implemented an initiative to produce a "Kibo pool" (wooden playset) that collects messages of support for the areas affected by the Hokkaido Eastern Iburi Earthquake. We will present a commemorative coaster of Hokkaido timber made by the people of Toma Katarubenomori Kurumina no Ki Yukan.
Please come to SA / PA, which will be the "regional show window".

Image of [Last year's landscape]
[Last year's scenery]
Image image of [large collection of local characters]
[A large group of local characters]
Image image of [Expressway patrol car will also be displayed] (some venues only)
[A Expressway patrol car will also be exhibited]
(Some venues only)

1 Date, time and place

[1] June 29th (Sat) and 30th (Sun) Every day from 10:00 to 16:00
Doo Do Usuyama SA (upper and lower lines are held simultaneously)
[2] July 13th (Sat) and 14th (Sun) Every day from 10:00 to 16:00
Central Hokkaido Road Atsushi PA (upper and lower lines are held simultaneously)
[3] Sunday, July 21 from 14:00 to 17:30
Central Hokkaido Sunagawa SA (for Sapporo)
[4] Saturday, August 24th, 10: 30-16: 30
Hokkaido Expressway Iwamizawa SA (for Sapporo)
[5] September 14th (Sat) 10: 00-15: 00
Doto Expressway Tokachiheigen SA (Obihiro area)

2 Store areas / groups (planned)

There are more than 35 regions and groups in total. (Details: Attachment 1 [PDF: 390KB] )

3 "Kibo Pool" and "Takafuku Collaboration" Initiatives

  • "Kibo pool" is a wooden playground equipment that collects "Kibo (wood sticks)" with a cheering message.
  • At each event venue, we will set up a workshop corner to attach support messages to “Kibo (wood sticks)” and collect support messages from customers.
  • After the event, "Kibo no Pool" will be donated to a nursery school or kindergarten in the area affected by the Hokkaido Eastern Iburi Earthquake that occurred in September 2018.
Image of the workshop corner with a support message for "Kibo"
Kibo pool image image
  • Those who fill out the message will receive a commemorative coaster of Hokkaido wood produced by the people of the social welfare corporation Toma Katarubenomori Kuruminoki no Yukan as part of our "Takafuku cooperation" To do.
Image of memorial coaster
Memorial coaster (image)
Image image of coaster production landscape
Coaster production scenery
Image image of Takafuku cooperation

* What is "Takafuku cooperation"?
NEXCO EAST, efforts that link the "Expressway" and "welfare" are called "takafuku (happiness) collaboration." We position this as a part of CSR activities to address social issues through the Expressway business, and we will continue to work on it in the future.

4 Cooperation with Hokkaido

Image of "Hokkaido Highway Show Area ® 2019"

"Hokkaido Highway Show Area ® 2019" is implemented in collaboration with Hokkaido based on the comprehensive cooperation agreement concluded in 2015. (Details: Attachment 2 [PDF: 82KB])
Usuzan SA is co-sponsored by the Hokkaido Government Iburi General Promotion Bureau.
NEXCO EAST will continue to use SA / PA as a "regional show window" to actively promote attractive tourism resources in various parts of Hokkaido in cooperation with the region and develop initiatives that contribute to regional development. ..

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