Prevent traffic accidents through a customer-participatory traffic safety awareness campaign!
Recruitment for the 10th Smile Highway Kawayanagi begins
- Corporate Top
- Press Room
- Press Release Hokkaido office
- Prevent traffic accidents through a customer-participatory traffic safety awareness campaign!
August 25, 2017
East Nippon Expressway Co., Ltd.
Hokkaido office
NEXCO EAST Hokkaido Branch (Sapporo City Atsubetsu Ward) will start recruiting for Sawayanagi "Smile Highway Kawanagi" on Traffic Safety on September 1st.
This is implemented as a part of the "Smile Highway Declaration", a customer-participation type traffic safety awareness campaign that has been in effect since 2013, and we are sympathetic to safe driving, preventing traffic accidents and improving traffic manners It is the purpose.
Beginning in 2013 and becoming the 10th time this time, I divided the theme into "traffic safety division of highway" and "traffic safety division of winter in Hokkaido". In addition, the recruitment period is also from 3 months to 4 months so that more people can participate. In addition to the homepage application method, we can also apply by postcard.
The selection will be conducted by the Kawayanagi family, Yasumasa Namikoshi (Secretary General of the Hokkaido Kawayanagi Federation) and Smile Highway Ambassador Oklahoma (Creative Office Queue).
We are currently looking for works that express the feelings of traffic safety, such as feelings when using the Expressway and things that we keep in mind while driving, in the 17 sounds of 5/7/5. We will utilize the prize-winning works by posting it on the main line as a traffic safety slogan, so we encourage not only drivers, but also those who are only accompanied by children and cars to apply their thoughts on traffic safety.
1 Application period
September 1, 2017 (Friday) - December 31, 2017 (Sunday) Postmarked effective
2 theme
A. Expressway traffic safety department
Kawayanagi with the theme of Expressway traffic safety
B. Hokkaido's road safety department in winter
Kawayanagi with the theme of traffic safety on winter roads in Hokkaido (Expressway in winter)
3 How to apply
- Dedicated application form on the "Smile Highway Declaration" homepage
- Exclusive application postcards installed in SA (service area)/PA (parking area) on Expressway Hokkaido
- Postcard made by Kawayanagi, address, full name, pen name (traditional name), phone number, application section
Address: 5-12-30 Oyachi Nishi, Atsubetsu-ku, Sapporo, Hokkaido 004-8512
East Japan Expressway Co., Ltd. Hokkaido Regional Head Office Smile Highway Kawayanagi
4 awards and merchandise
(1) Category Award (Expressway traffic safety category, winter Hokkaido traffic safety category)
[Best award] 1 phrase each Hokkaido gourmet catalog gift worth about 30,000 yen
[Excellence Award] 2 phrases each Hokkaido gourmet catalog gift Approximately 20,000 yen worth
[Honorable mention] Each 3 phrases QUO card 3,000 yen
(2) Common award
[Oklahoma Award] 1 phrase Hokkaido gourmet catalog gift worth about 10,000 yen
(3) Double chance
Original novelty gift for 30 people who did not win the prize
5 announcement
Scheduled for March, 2018
- Prizewinners will receive the prize. (One prize per person)
- The category award will be selected by Kawayanagi and Yasumasa Namikoshi, and the common award Oklahoma will be selected by Smile Highway Ambassador Oklahoma.
- The winning works will be announced on the website.
6 Application rules
- No matter professional or amateur.
- You can apply for both the "Expressway Traffic Safety Division" and the "Winter Hokkaido Traffic Safety Division".
- There is no limit to the number of entries.
- The entries are limited to unpublished Kawayanagi. You will not be able to apply for Kawayanagi who has applied for other contests in the past or for works that are or will be applied.
- The copyrights of publicity media created based on entries and winning works belong to NEXCO EAST.
It is a customer participation type traffic safety awareness campaign implemented since 2013.
The purpose of this event is to encourage customers to sympathize with safe driving by proclaiming their safe driving at events and other events.
Furthermore, the declarations we receive are transmitted on our website and on the radio to further expand our road safety circle.
What is "Smile Highway Ambassador"?
Since August 2016 he has been active in Comedy / Oklahoma (Creative Office Queue) comedy as PR Ambassador of the Smile Highway Declaration "Smile Highway Ambassador". Performing posters, brochures, radio advertisements
Smile Highway Declaration Website
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