Road safety activity "Smile Highway Declaration" has started!
~ Let's protect together, safe driving that leads to a smile ~
- Corporate Top
- Press Room
- Press Release Hokkaido office
- Road safety activity "Smile Highway Declaration" has started!
March 28, 2013
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu Ward, Sapporo City) has a new approach to traffic safety activities that customers can participate in in order to use the Expressway safely and comfortably* "Smile Highway Declaration" To start.
* "Smile Highway Declaration" Is
We solicit declarations (messages) related to safe driving from customers through events, radio, WEB, etc., and send "Smile Highway Declaration" in various media so that "understanding" of customers leads to "sympathy" , I will work on a wide range of traffic safety activities.
1 New traffic safety activities
The number of Expressway traffic accidents is increasing year by year. This is an activity in which the customer plays a leading role in expanding the circle of traffic safety.
2 Future activity plans
The Smile Highway song "I swear for a smile" has appeared, and together with "Smile Highway Declaration" will support future road safety activities.
- radio
We will introduce the "Smile Highway Declaration" recruited at events etc. on the radio program "NEXCO EAST Driving Navigator" provided by our company.
[STV (Sat) 7:46 ~, HBC (Fri) 14:22 ~, AIR-G (Sat) 9:30 ~]
Also, during busy periods, we will call out on radio commercials. [40 “Smile Highway Declaration”] - Poster
Four types of posters will be produced for each season based on the "Smile Highway Declaration" that was recruited at events, etc. and your photos, which will be posted and introduced at highway information terminals. - newspaper
Introducing the "Smile Highway Declaration" and everyone's photos collected at events. - TV (Broadcast date to be determined 7 times in total)
HBC "Friday Brunch" will broadcast the "NEXCO EAST Smile Highway Corner" where viewers participate in data broadcasting and introduce "Smile Highway Declaration". - Magazines (June, September, October, January)
Introducing tie-ups with Hokkaido information magazine "HO", driving information, traffic safety information, "Smile Highway Declaration", etc. - WEB
In addition to recruiting "Smile Highway Kawayanagi" on our website, you can hear about "Event Information" and smile highway song "I swear for a smile" (radio CM BGM). - The event
event date place Implementation content Saturday, April 6 Central Hokkaido Road Atsushi PA (Chitose direction) - Road safety campaign Street enlightenment
- Smile highway declaration Recruitment
- Manners up character "Manatee" also appeared
- Super pants Mini Live (Undecided)
Saturday, April 27 Mitsui Outlet Park Sapporo Kitahiroshima Saturday, July 6 Central Hokkaido Sunagawa SA (Asahikawa direction) Mid-July Chitose Outlet Mall Rera Mid-November Sapporo Ekimae-dori underground walking space
