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　NEXCO東日本（東京都千代田区）では、社会的課題の担い手不足のもとでもお客さまへのサービスを維持・向上していくため、サービスエリア（SA）・パーキングエリア（PA）の商業施設における、イノベーションによる"省人化"をグループの方針としています。
　株式会社ネクスコ東日本エリアトラクト（東京都港区）は、その取り組みとして、株式会社TOUCH TO GO（東京都港区、以下：TTG）と令和6年6月に業務提携契約を締結し、TTGの無人決済システムを活用した無人販売店舗の実証導入に向けて検討を進めてきました。
　このたび、E18上信越自動車道 東部湯の丸サービスエリア（下り線）において、SA・PA全国初となる無人販売店舗を令和6年11月21日（木）11時にオープンします。

1. Addressing the labor shortage through business partnership with TTG

As the labor shortage has become a societal issue, SA and PA will also be faced with the challenge of how to reduce the number of staff required without compromising the quality of service provided to customers, and how to improve service to meet customer needs. To solve this problem, it will be necessary to improve the operational efficiency of stores through innovation and to consider various unconventional sales formats and methods.
TTG is promoting digital transformation in stores through its unique unmanned payment system, and has achieved significant labor savings in stores of various types and industries, including convenience stores, souvenir shops, specialty stores, and mini supermarkets.

New store operation model

2. Overview of the demonstration store

A retail store using the unmanned payment system provided by TTG will be set up in the commercial facility at Tobu Yunomaru SA (Out-bound). This unmanned store will stock a variety of products, including the local specialty "Toge no Kamameshi," souvenirs, and sweets.

Usage flow (examples from other companies)

　棚から商品を手に取っていただくと、レジでは商品読み取りをすることなく、ディスプレイの表示内容を確認してお会計いただくことにより、お買い物が完了します。

3. Future developments

We will continue to verify the effectiveness of the system at Tobu Yunomaru SA (Out-bound) and work towards further expansion.

Reference: Overview of business alliance

This business alliance aims to develop unmanned stores that take into account the unique role of SA/PA as rest facilities on Expressway, as well as customer needs and usage scenarios, and to provide a new purchasing experience with speedy payment. Through this initiative, we will continue to challenge ourselves to develop a new store operation model.