"Sumikko Gurashi Highway Stamp Rally" will be held only during summer vacation!
~ Let's collect stamps by going to SA / PA in the NEXCO EAST jurisdiction! ~
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- "Sumikko Gurashi Highway Stamp Rally" will be held only during summer vacation!
June 15, 5th year of Reiwa
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) and Nex-area Company Limited (Minato-ku, Tokyo) are working together to provide customers with a more enjoyable drive on Expressway, San-X Co., Ltd. (Chiyoda-ku, Tokyo) ) will hold a digital stamp rally this summer in collaboration with the character “Sumiko Gurashi”.
Why not take this opportunity to complete the stamps and enjoy the road to the service area (SA) and parking area (PA)?
NEXCO EAST Group is developing promotions unique to the Expressway and season under the theme of “ENJOY! This summer, we are looking forward to welcoming customers with the sub-theme of "A summer full of energy" with the hope that customers who are sightseeing, leisure, or returning home will be energized at SA / PA. During the campaign period, please "Yorimichi" to SA / PA and try to complete the stamp.
1. 1. event name
"Sumikko Gurashi Highway Stamp Rally"
2. Holding period
Saturday, July 1, 2023 to Thursday, August 31, 2023
3. 3. Target SA / PA
SA / PA 82 locations managed by NEXCO EAST (as per the attached sheet [PDF: 2.4MB])
Four. Event content
It is a digital stamp rally that collects stamps (6 types in total) of characters appearing in "Sumiko Gurashi" with a smartphone through the 2D barcode on the poster posted at the target SA / PA. Depending on the type of stamps collected, you will receive prizes limited to this event.
Five. prize
- 2 types of stamps: Pukupuku sticker [Present at the target SA/PA information (finishes as soon as it runs out)]
- 4 types of stamps ... Limited outing set (lunch box set / pouch) [100 people by lottery]
- Complete set of 6 stamps: Limited relaxation set (blanket, die-cut cushion) [80 winners by lottery]
<Two types of stamps:
Pukupuku Sticker>
<4 types of stamps:
Limited outing set＞
<6 types of stamps:
Limited relaxation set＞
*The design is subject to change in the future.
6. linked event
At some SAs and PAs, we will set up a photo panel of "Sumikko Gurashi", hold a greeting event, and carry out a gift campaign on Twitter (@Highway_Walker).
- Details of each linked event will be announced later on the special site.
Contact for stamp rally
「すみっコぐらし ハイウェイスタンプラリー」運営事務局
（株）角川アスキー総合研究所内
Tel．03-5840-7844
（受付期間：令和5年6月15日（木）～令和5年9月15日（金） 10時～17時）
Mail．highway-stamprally@lab-kadokawa.com
What is Sumikko Gurashi?
A character that was born in 2012 with the keyword "This is where I calm down."
Characters and stories that are not only cute but also slightly negative and surreal are gaining popularity among a wide range of people.
If you get on the train, the corner seats will fill up, and if you go to a cafe, you want to secure a seat in the corner as much as possible. "Sumiko" embodies such feelings that many Japanese people have.
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