NEXCO EAST New Menu Contest Final Contest Results
The Grand Prix will be "Job letter to you ~TOMOBE SA "FT." M.STYLE~"", Joban Expressway Tomobe Service Area (In-bound line)!!
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- NEXCO EAST New Menu Contest Final Contest Results
March 20, 2018
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) will hold the 2017 NEXCO EAST New Menu Contest Final Tournament on March 20th (Tuesday) at the School of Food Science Tokyo Food and Nutrition College (Setagaya-ku, Tokyo). did.
As part of our "Service Area (SA) / Parking Area (PA)" Hanazukuri "" initiative, we aim to create unique and attractive stores that take advantage of the characteristics and characteristics of the region. It decides the top of the developed original menu. This time, 10 elite stores that won 7 “qualifying sessions” divided by region from 42 SA / PA stores under the jurisdiction of NEXCO EAST challenged the final competition.
A total of six judges will judge each work, including the chairman of the Sichuan restaurant group chef Chen Ken-ichi, the judge, Moe Azuki, a NEXCO EAST SA / PA gourmet ambassador, and the talent Yoshiko Kawase. , I decided the grand prix. In addition, the exhibition menus of all 42 participating stores, including the 10 works that participated in the final competition, are on sale at the SA / PA.
During the spring outing season, please enjoy the menu that you can only enjoy in this area.
- For the winning works, see the next page. For the finals, see Attachment [PDF: 270KB] reference
- The final tournament will be released on the special page for DraPla near future.
Grand Prix
【Product introduction】
A cold appetizer of Tsukuba Bi Pork and Tsukuba Chicken, and roast beef bowl, which is a low temperature cooked Hitachi Beef. For the tsukemen, we offer a new style of "Hitachi Aki Soba," which contains durum semolina powder. Please enjoy the "pole" of food that Ibaraki is proud of.
[Development story]
From the theme of "I want to upload it to SNS", we have developed a container that is imaged of "Gem", which is also the name of our store, with a sense of "how to look beyond the imagination of customers" that makes you want to take a picture. . In addition, with the awareness that you will have an "experience" that you want to convey to someone, the letter from the chef will be added to the container to open the lid like a letter so that you can understand the contents (message) for the first time. Has been devised to give customers a new style of experience.
[Voice of winning stores]
I'm really happy to win the Grand Prix. While challenging the new challenge of mixing Durum Semolina powder with Japanese soba called "New Menu Contest", we devised a collaborative device conscious of SNS appearance and a whole body menu incorporating cheese that is popular among women. did. I think this work is an award won by all the staff.
Second Grand Prix
【Product introduction】
"Sendai beef", which has an exquisite balance of red meat and fat, rated A5, and "Yukimusubi", a rare rice with a "mochimochi" texture that was born in the Naruko Onsen area, are served as a bowl of rice. The Miyagi Salmon bouillabaisse is also excellent, so please enjoy it.
Jury Special Award
[Hokkaido / Iwate Block]
Tohoku Expressway Iwateyama SA (In-bound line)
Bonur Hachimantai (1,500 yen)
- All sales prices include tax.
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