New brand stores will appear in the parking area on July 1st
～ “Delicious”, “Reasonable”, “Speedy” shops ～
- Corporate Top
- Press Room
- Press Release Headquarters
- New brand stores will appear in the parking area on July 1st
June 27, 2016
East Nippon Expressway Co., Ltd.
NEXCO-East Retail Co., Ltd.
NEXCO East Japan (Chiyoda-ku, Tokyo) is advancing area creation based on the basic concept of "building the foundation" aiming at improving basic services and "flower making" aiming at individual stores that take advantage of regional characteristics. I will.
Now, NEXCO East and Co. NEXCO East Retail (Minato-ku, Tokyo) is, that as part of the "foundation building", a new commercial facility of the service area parking area (SA · PA) "YASMOCCA (Yasumokka)" Start a new brand.
As the first stage, we reopened 5 stores including Tohoku Expressway Yaitakita PA (In-bound line) on July 1, 2016, and plan to expand to 56 stores in the next three years. is.
Concept and features of "YASMOCCA"
The target is customers who want to complete their meals, shopping, etc. during the limited break time toward their destination, and who want to refresh themselves firmly. We will provide a cordial and homely service that can be felt because it is a small-scale store, while also providing unique menus that are particular to the area and actively incorporating regional products to disseminate the charm of the area.
In addition, we will unify the menus and services such as soba, udon, set meals, etc. so that you can use it anywhere with peace of mind, aiming to further improve the service.
Snack corner
- We provide not only "safety and security" but also "delicious", "reasonable" and "speedy" meals.
- We offer local menus that can only be eaten at the store and seasonal seasonal menus using ingredients proud of each region. We will provide a variety of meals that will not get tired even for customers who eat every day on the Expressway.
- All "YASMOCCA" offer "morning set meal" (500 yen) with large bowl of miso soup and "Power Lunch" (780 yen), which is full of volume, as well as soba, udon, curry, which is a standard menu on Expressway We also offer "usual, safe taste".
- We will install a tea dispenser that has been available only for large SA/PA, and welcome customers with a warm tea service.
Shopping corner
- We will sell "regional hidden specialty products" and "standard local souvenirs" that are unique to SA/PA, and develop a sales floor that disseminates the charm of the region.
![Image image of a hidden local specialty [Glasswork of Tsukiyono Kobo, Joetsu Crystal Glass Co., Ltd.] (Tanigawadake PA Out-bound Line)](/rest/pressroom/press_release/head_office/h28/0627/images/12.jpg)
![Image image of classic local souvenir [Kanoya Co., Ltd. Yubeshi] (Azumi PA vertical line)](/rest/pressroom/press_release/head_office/h28/0627/images/13.jpg)
- We will further enhance daily miscellaneous goods such as daily necessities that can be conveniently used by customers who are driving.
- It's easy to look around the sales floor so you can quickly find what you want.
-Enhancement of services for truck drivers-
To meet the needs of truck drivers and other business users, we will open the "coin shower" and "shopping corner" of the Tohoku Expressway Azumi PA (upper and lower lines) that will be reopened as "YASMOCCA" 24 hours a day. I will do it.
Also, at the shopping corner, we will sell "handmade rice balls" and "warm pork soup" at night.
Name and logo mark
"YASMOCCA" reopening date and time
Friday, July 1, 2016
Tohoku Expressway
Yaitakita PA (In-bound Line) 8:00 am
Azumi PA (In-bound line) 7:00 am
Azumi PA (Out-bound line) 6:00 am
Higashi-Kanto Expressway
Wangan Makuhari PA (In-bound Line) 5:00 am
Kan-Etsu Expressway
Tanigawadake PA (Out-bound line) 7:30 am
Opening event
In commemoration of the opening, since the opening of "YASMOCCA", the "YASMOCCA Original Cooler Bag" that is convenient for the customers who shopped in the shopping corner of each store, the first 100 people to drive, and the first 1,000 people have "YASMOCCA" We will present "Original wet tissue".
Future plans for "YASMOCCA"
The following 56 stores will be renewed as "YASMOCCA" by FY2018. In addition, 11 stores will be opened this fall and later.
All 56 stores scheduled to be deployed as YASMOCCA
| Road name | 2016 (16 stores) | 2017 (32 stores) | 2018 (8 stores) |
|---|---|---|---|
| Do-O Expressway | Iwamizawa SA (upper/lower) | Usuzan SA (upper/lower) | |
| Tohoku Expressway | Kitakami Kanegasaki PA (up/down), Azumi PA (up/down), Yaitakita PA (up/down) | Kanari PA (up/down), Fukushima Matsukawa PA (up/down), Otani PA (up/down), Toga West PA (up/down) | Wreath SA (up/down), Abukuma PA (up/down) |
| Akita Expressway | Kinshu Lake SA (consolidated) | Nishisenkita SA (above) | |
| Ban-Etsu Expressway | Abukuma Kogen SA (top/bottom) | ||
| Joban Expressway | Sekimoto PA (above) | Tokai PA (top), Minori PA (bottom), Yatabe East PA (top) | |
| Hokuriku Expressway | Sakae PA (top/bottom) | Ozumi PA (upper/lower), Tate Tanihama SA (upper/lower) | |
| Kan-Etsu Expressway | Tanigawadake PA (bottom) | Shiozawa Ishiuchi SA (upper/lower), Tanigawadake PA (upper), Yorii PA (lower), Arashiyama PA (upper/lower) | Komose PA (above) |
| Joshin-Etsu Expressway | Obuse PA (bottom) | Kanra PA (upper/lower), Obuse PA (upper), Matsushiro PA (upper/lower) | |
| Higashi-Kanto Expressway | Wangan Makuhari PA (above) | ||
| Chiba-Togane Road | Noro PA (up/down) | ||
| Daisan-Keihin Road | Tsuzuki PA (top), Hodogaya PA (bottom) | ||
| Yokohama Yokosuka Road | Yokosuka PA (above) |
- The timing of deployment is subject to change.
- We will inform you about the timing of new YASMOCCA stores and campaign information from the Expressway information site “DraPla”.
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