NEXCO EAST PB product “Nagomi no Mineral Water”
New release
～Refresh your tiredness by drinking delicious natural water～
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- New release of NEXCO EAST PB product "Nago Minanomizu"
February 27, 2013
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) will start from March 1st (Friday) with "natural water of harmony"-delicious water of Azumino, which has been polished in the Northern Alps-managed service area (SA) and parking area (PA). ) Will be on sale.
This product is the first private brand (PB) product of natural mineral water that we sell. We designed and developed it so that customers who use the Expressway can drink delicious natural water and refresh their tired body by driving.
【Product Summary】
- Product name "Nago's natural water" (natural mineral water) 500ml
- Sale start date Friday, March 1, 2013
- Sales price 110 yen (tax included)
- Seller Nex-area Company Limited
- Vending machines in service areas and parking areas managed by NEXCO EAST
(Excluding convenience stores)
1 Product introduction
In Shinshu and Azumino, the snow and rain that fell in the Northern Alps penetrate deep into the ground, and the soft water that has become underground water over a long period of time springs up abundantly.
"Natural natural water" that uses this region as its water source, in order to preserve the taste of nature itself, does not heat it under thorough hygiene management, filters it with a micro filter, and fills it into non-heated PET bottles. doing.
Please enjoy the tasty and gentle natural water.
2 Package design
With the meaning of "delivering wholeheartedly" to the customer, we have designed a stamp image.
In addition, the snow that has accumulated in the Northern Alps springs up as underground water before long, and an icon with the motif of the first drop is placed to express the freshness, and in the background the underground water becomes a rich flow eventually. The formation of the water surface is represented by a gradation that is full of coolness.
3 naming concept
We have named it "Minsui no Tensui", which is a gentle product name with no sickness as a whole so that people of all ages can enjoy it as a companion for a long time.
The word "comfort" expresses the mellowness of the moment when it is contained in the mouth, the subtle sweetness that spreads lightly, the rich moisture that fills the mind and body, and the original softness of the product. Also, the word "wa" is intended to clearly indicate "made in Japan" = "water of Japan".
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