"NEXCO EAST 7th New Menu Contest
Final Competition"

~Thursday, March 7 The top of 47 SA/PA restaurants will be decided~

  • Corporate Top
  • Press Room
  • Press Release Headquarters
  • Holding of "NEXCO EAST 7th New Menu Contest Final Tournament"

February 27, 2013
East Nippon Expressway Co., Ltd.
Nex-area Company Limited

NEXCO EAST (Chiyoda-ku, Tokyo) will hold the "NEXCO EAST 7th New Menu Contest Finals" on Thursday, March 7th.

This contest is in the service area (SA) and parking area (PA) A chef of 47 restaurants creates a new menu rich in locality with twisted arms So, we won the qualifying session that was held by dividing our business area into 7 blocks (regions) The elite chefs of 10 stores will challenge the final competition aiming for the grand prix.

At the final competition, we will invite Mr. Kenichi Chen as chairman of the judging committee, and also participate in the judging committee with various faces, such as Chiharu Niiyama, who is very popular as a fashionable mom.

Theme of "NEXCO EAST 7th New Menu Contest"

"Taste of hometown, rediscovery"
~Traditional menu of traditional dishes~


By adding various arrangements to the traditional ingredients and menus of the hometown, we wanted to enjoy the traditional cuisine that is transmitted to the local area from a new perspective and rediscover the taste of the hometown.

About the final competition

  • Date: Thursday, March 7, 2013 11:00-
  • Venue: Tokyo Gakuin College Tokyo Cooking College (Shinjuku-ku, Tokyo)
    Attachment 1 [PDF: 130KB] reference
  • Judge: See list below
  • Awards: Grand Prix 1 menu, Jury Special Award 3 menus
  • General visitors are not allowed to enter this contest.

Chairman of the Jury Chairman Ken-ichi Chen Image of Jury Member Chiharu Niiyama

Final advance SA/PA

Tohoku Expressway Iwateyama SA (Out-bound line), Tohoku Expressway Maesawa SA (In-bound line), Tohoku Expressway Chojahara SA (In-bound line), Ban-Etsu Expressway Bandaiyama SA (Out-bound line), Kan-Etsu Expressway Takasaka SA (In-bound line) , Nagano Expressway Kotobuki SA (Out-bound line), Kan-Etsu Expressway Akagi Kogen SA (In-bound line), Tohoku Expressway Nasu Kogen SA (In-bound line), Joban Expressway Tomobe SA (In-bound line), Kan-Etsu Expressway Echigo Kawaguchi SA (In-bound line)

10 stores in total Attachment 2 [PDF: 388KB] Please refer to the.

NEXCO EAST 7th New Menu Contest Final Contest List of judges

Jury Chair Mr. Kenichi Chen Sichuan Restaurant Owner Chef
Special examination committee Mr. Sadaharu Nakajima Representative of Nakajima, Shinjuku restaurant
Special examination committee Mr. Suetsu, Mr. Tsuge Educational Corporation Food Academy Tokyo Cooking College
Vice-principal
judging committee Chiharu Niiyama talent
judging committee Nao Ohashi Recruit Lifestyle Co., Ltd.
Kanto Tohoku Jalan Editor-in-Chief
judging committee Suzuki next Nex-area Company Limited
President and Chief Executive Officer

6th New Menu Contest Final Competition Scene

Image of the 6th New Menu Contest Finals
Image image of image link (external link) to download page of Adobe Acrobat Reader

To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.