We carry out "local product support fair!"
- Corporate Top
- Press Room
- Press Release Headquarters
- We carry out "local product support fair!"
January 24, 2013
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) thank customers for their patronage in the service area (SA) and parking area (PA), and introduce local products such as local special products and local specialty products. Continuing from last year, we will hold the "Local Products Support Fair!"
This fair is being conducted as one of the “HEARTLINK NIPPON” activities that we started as a result of SA/PA's efforts to “create regional show windows” and reconstruction activities following the Great East Japan Earthquake.
1 Content
In SA/PA, if you purchase a product targeted for the fair and attach a "regional product support sticker" that you can get one for each target product, apply it after applying on the special paper, SA in the sales area of our company・A total of 1,500 people will be given a shopping voucher that can be used with PA.
2 period
- Fair period
- : Friday, February 1, 2013-Thursday, February 28
*Application deadline: Thursday, March 7, 2013 (effective postmark on the day) - Shopping ticket usage period
- : Monday, April 1, 2013-Sunday, June 30
3 Gift items
- 3 course
A souvenir worth 5,000 yen and a shopping ticket that can be used with 5,000 yen SA/PA: 500 people - 1 piece course
2,000 yen worth of SA/PA shopping vouchers: 1,000 people
4 Application conditions
- 3 course
A souvenir worth 5,000 yen and a shopping ticket that can be used with 5,000 yen SA/PA: 1 for every 3 local product support stickers - 1 piece course
2,000 yen worth of SA/PA shopping vouchers: 1 for each "1 local product support sticker"
5 Fair products
Local menu of the restaurant
- Local specialty dishes, menus using plenty of regional ingredients or menus that create regional colors
- All original dishes exhibited at "NEXCO EAST 7th New Menu Contest"
*Usually, one sticker will be presented for each eligible product, but only the products that are exhibited in the new menu contest will receive three special stickers.
Local souvenirs
- Products recommended by SA/PA manufactured in the prefecture where SA/PA is located or in adjacent prefectures
Catalog sales of sake
- Iwateyama SA (Out-bound line), Maesawa SA (Out-bound line), Adachi Tara SA (up/down line), Tomobe SA (Out-bound line), Echigo Kawaguchi SA (In-bound line), Yoneyama SA (In-bound line), Tobu Yunomaru SA ( All products sold in catalogs (Out-bound line)
- A "local product support sticker" will be attached to the target products, and posters and swing POP will be posted.
- For a list of target products, see our website "DraPla Please refer to the dedicated page in ".
6 Fair locations
Restaurant corner and shopping corner of SA/PA operated by NEXCO EAST (However, snack corner, special sales stand, convenience store, coffee specialty store, hamburger shop, beef bowl specialty store, ramen specialty store, gas station, accommodation, part Area is excluded.)
[Status of "Local Product Support Fair" held last time]
This time, SA/PA restaurants and shopping corners operated by NEXCO EAST participated, with 1,892 eligible products. Last year's application record was 22,087 applications.
[Regional show window]
NEXCO EAST is an effort to pursue the provision of advanced services in SA/PA so that you can experience the joy of traveling on Expressway.
In collaboration with the local community, to enjoy the local tastes at SA/PA, we sell fresh vegetables and fruits that are unique to the local area, discover local products, and introduce local restaurants that can only be eaten there. We are promoting "show window".
[HEARTLINK NIPPON]
Under the title of "HEART LINK NIPPON (Tsunago, Kokoro. Hiroeyo, Encounter.)", we will promote the exchange of people and things by connecting a Expressway network to support the areas damaged by the Great East Japan Earthquake. , Contribute to the community.
Utilizing our network, we will continue to actively promote tourism in areas of eastern Japan, including Tohoku, with the keyword of connecting areas damaged by the earthquake to our hearts, people, and things with Expressway and SA/PA. In addition, we plan and carry out various initiatives with the desire to provide a place for “encounter” and discovery with tourist resources and local products of Eastern Japan even in the SA/PA on the way. I will.
[NEXCO EAST New Menu Contest]
With the theme of local production for local consumption and health-consciousness, this is a contest that has been held since 2007 where SA restaurant chefs compete for their skills with a new creative menu based on the theme.
Please see the dedicated page for "NEXCO EAST 7th New Menu Contest".
<<Target product (example)>>
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.