Held "NEXCO EAST 7th New Menu Contest"

-This year's theme is "Taste of hometown, rediscovery"-

October 26, 2012
East Nippon Expressway Co., Ltd.
Nex-area Company Limited

NEXCO EAST (Chiyoda-ku, Tokyo) will hold the "NEXCO EAST 7th New Menu Contest" to develop restaurant menus for service areas (SA) and parking areas (PA).

The new menu contest will be held as part of the "making local show windows"* in SA/PA. SA/PA's restaurant chefs will create a new menu with twisted arms, with the theme of local production for local consumption. It is a contest to do.

In this contest, 47 SA/PA restaurants (planned) will be competing sequentially from November in 7 block local qualifying sessions, and the 10 chef-winning chefs will be held in Tokyo on March 7, 2013. I will challenge the final competition. Mr. Kenichi Chen will be invited as the chairman of the judging committee for the final competition. The menus of the 47 chef whole bodies can be enjoyed at each SA/PA after the final competition.

  • “Regional show window” means that SA/PA proactively deals with local special products/commodity products so that SA/PA in each region can serve as a “show window” for the customer. NEXCO EAST unique initiative that provides the enjoyment of travel.

Theme of "NEXCO EAST 7th New Menu Contest"

"Taste of oldness, rediscovery"
~Traditional menu of traditional dishes~


By adding various arrangements to the traditional ingredients and menus of the hometown, we wanted to enjoy traditional dishes that are transmitted to the local area from a new perspective and rediscover the taste of the hometown.

Primary caucus

blockevent dateVenueNumber of participating storesNumber of stores in the final tournament
Iwate/AkitaDecember 5Aina (Morioka City, Iwate Prefecture)72
Miyagi/FukushimaNovember 27Eiwa Gakuen Japanese Cooking Technical College (Koriyama City, Fukushima Prefecture)112
TochigiDecember 14IFC Cooking College (Utsunomiya City, Tochigi Prefecture)61
Gunma NaganoDecember 10Nagano Cooking Confectionery College (Nagano City, Nagano Prefecture)82
SaitamaDecember 3International College Saitama Junior College (Saitama City, Saitama Prefecture)51
Ibaraki/ChibaDecember 11Nakagawa Gakuen Cooking Technology College (Mito City, Ibaraki Prefecture)61
NiigataDecember 12Niigata Cooking College (Niigata City, Niigata Prefecture)41
Total4710

The results of the preliminary round will be announced on the dedicated website. (The dedicated website is currently under construction.)

About the final competition

  • Date: Thursday, March 7, 2013
  • Place: Tokyo Gakuin Gakuin Tokyo Cooking College (Shinjuku-ku, Tokyo)
  • Judge: About 7
  • Awards: Grand Prix: 1 menu, Special award: 3 menus
  • General visitors are not allowed to enter this contest.
  • We will inform you again about the details of the final competition.

【reference】

6th Competition Grand Prix Winners
Image of the 6th Grand Prix award-winning work Rokkonsai-Miyagi's poem
Rokkonsai-Miyagi's poem
Chojahara SA (above) 1,500 yen (tax included)

The sixth meeting scenery

Image of the 6th convention scene