Local gourmets gather from popular SA and PA on the NEXCO EAST Expressway
Held a product exhibition that collects the first "Expressway gourmet" at a department store

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  • Local gourmets gather from popular SA/PA on the NEXCO EAST Expressway

December 9, 2011
Tobu Department Store Co., Ltd.
East Nippon Expressway Co., Ltd.
Recruit Co., Ltd.

~SA(Service Area)・PA(Parking Area) Trip Gourmet Fair~
December 15th (Thursday) to 20th (Tuesday), 2011 Tobu Department Store Ikebukuro Store 8th floor Exhibition Hall (about 990m 2)

Tobu Department Store Co., Ltd. (Headquarters: Toshima-ku, Tokyo, President and Chief Executive Officer: Koichi Nezu, Tobu Department Store), East Japan Expressway Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Chairman and President: Tatsuo Sato, NEXCO EAST), Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Chief Executive Officer: Hitoshi Kashiwagi, Recruit) will work jointly for six days from Thursday, December 15 at the Tobu Department Store Ikebukuro store at the SA/PA Taboura Gourmet Fair. "It will be held. This is the first time in Japan that a department store holds a product exhibition that collects Expressway gourmet food.

NEXCO EAST In the jurisdiction Expressway, from the gourmet in the service area (SA) and parking area (PA), he is a professional of travel information magazine "Jalan" editorial department and product exhibition that is a travel professional. Tobu Department Store has selected about 800 items for sale. 15 service areas and parking areas such as "Sano SA" and "Tomobe SA" will have booths at the venue, and NEXCO EAST 's service areas and parking areas will sell 12 stores in the area. The store will open.

This initiative aims to revitalize the travel market and Tobu Department Store, which seeks new ways to open product exhibitions, NEXCO EAST who wants to convey the appeal of the new SA/PA and the enjoyment on the way of the car to customers in central Tokyo. Recruit issuance "Jalan" will be held in cooperation with three companies. Through this product exhibition, the three companies would like to introduce many attractive local foods on the Expressway to many customers and liven up East Japan.

Image of venue image
  • The venue design is an image. It may be different from the actual venue.

Introduction of exhibited products

■Eat-in Tohoku Expressway Sano service area Out-bound "Sano Ramen" opened for the first time outside the prefecture
Image image of "Sano ramen"

A light soy sauce ramen based on pork and chicken. The noodles are made of crispy noodles with a chewy and chewy texture. In limited quantities, you can also enjoy the specialty Aotake Handmade Sano Ramen, which is handmade at the store. A noodle-making demonstration using green bamboo is also a must-see.
・Aotake hand-made Sano Ramen 1,001 yen (50 meals each day only)
・Sano Shoyu Ramen 801 yen per person


■Eat-in Joban Expressway Tomobe service area In-bound "Torotoro Oyakodon" appeared
Image image of "Toro Toro Oyakodon"

Tsukuba chicken thigh with plenty of gravy and a thick and rich Okukyu egg that is thick and rich. It is the deliciousness of the local chicken, which Ibaraki boasts.
・Tsukuba chicken thick and thin rice bowl 951 yen


■ sales Joshin-Etsu Expressway Yokogawa service area In-bound selling "Kamameshi of the pass."
Image of "Toge no Kamameshi"

Kamame is popular for its unchanging taste. It's one of the most famous ekiben in Japan, with a lot of mountain and village foods in a Mashiko pot. Now popular as a companion to drive. It is the most popular gourmet food in the Yokogawa service area.
・Oginoya Toge no Kamameshi 1 cup 901 yen

[About opening a store]

●Service area/Parking area (15 stores in total)
Do-O Expressway Sunagawa SA (In-bound / Out-bound) / Tohoku Expressway Maesawa SA (Out-bound), Kunimi SA (In-bound), Adachi Tara SA (Out-bound), Sano SA (Out-bound), Hanyu PA (Out-bound), Nasu Kogen SA (Out-bound) )/ Ban-Etsu Expressway Bandaisan SA (Out-bound) / Joban Expressway Tomobe SA (In-bound) / Kita-Kanto Expressway Kasama PA (aggregate) / Kan-Etsu Expressway Akagi Kogen SA (Out-bound), Jozato SA (In-bound), Miyoshi PA (In-bound) / Yorii PA (In-bound) / Joshin-Etsu Expressway Yokogawa SA (In-bound)

●Regional stores (12 stores in total)
Tohoku Expressway Chojabara SA (In-bound-Out-bound) - Sugo PA (In-bound) "Kashosanzen" (month of Hagi) / Hokuriku Expressway Etchu border PA (In-bound) "Ueman" (trout sushi) / Akita Expressway Nishisenboku SA (In-bound) “Tampoya forest” (Kiritanpo) etc.