This year, we will also carry out the "Dr. Mammoshi Snow Road Campaign"
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- This year, we will also carry out the "Dr. Mammoshi Snow Road Campaign"
October 14, 2011
East Nippon Expressway Co., Ltd.
NEXCO EAST in (Chiyoda-ku, Tokyo), safe, secure and comfortable Expressway to provide an environment to our customers, but we're working 24 hours a day, 365 days a year road management, Expressway accidents and road closures amount of spring From winter to autumn, it tends to increase in winter.
Therefore, we would like to inform our customers who use the Expressway during the winter season about the preparations for Expressway driving in winter, know-how for safe driving, and snow removal work to secure a safe road surface. We will develop a "road campaign".
1 "Dr. Mammoshi's Snow Road Campaign"
Through various media and local campaigns, campaign character "Dr. Mammoshi" and "Aiko Minato" who is active in information programs in the morning, etc. will tell customers about the preparation for winter Expressway driving and know-how of safe driving, We will call for safe driving in Hokkaido, Tohoku, the metropolitan area, and the Niigata area.
(Campaign period: October 15, 2011-April 30, 2012)
2 Main implementation contents
In preparation for the winter Expressway, "Mamashi Ichishikashi...", Dr. Mammosi will transfer the know-how of safe driving from the following media.
- WEB (HP) "DraPla"
From our website "DraPla In the video, Dr. Mamoshi introduces a video that you should be aware of when driving on snowy roads. In addition, "Expressway Map by Area" that introduces safety checkpoints of Expressway in Hokkaido, Tohoku and Niigata areas, "Snow Road Drive ○ × Quiz" that introduces safe driving on snow roads in a quiz format, etc. It is introduced on the site
- Posters and leaflets
Posted at rest facilities, major car shops and sports shops in Hokkaido, Tohoku, metropolitan area and Shin-Etsu area, Dr. Mammoshi gave winter equipment (wearing winter tires or carrying tire chains) and enlightening safety on snowy roads I will continue. - Radio/TV commercials
Radio commercials will be carried out at major broadcasting stations in Hokkaido, Tohoku, the Tokyo metropolitan area, and the Shin-Etsu district to carry winter equipment in the early winter to the end of winter and raise safety awareness for snowy road driving.
As for TV commercials, major broadcasters in 6 prefectures in Tohoku and Niigata prefectures, and in the Kanto region, TV commercials for product display at some major consumer electronics stores and commercials on in-car monitors on JR major conventional lines will be broadcast in early winter. We will broadcast for a limited period (mid-November to mid-December) to raise awareness of winter equipment.
- WEB (HP) "Drive traffic (Starts November 1st)
Weather information (forecast and actual conditions) and snow road information in real time on our website Drive traffic Will be provided. We will educate you about safer driving on snowy roads by checking before departure as well as during Expressway driving.
3 presents
During the campaign period, we will target customers who use the Expressway in winter, for 10,000 yen for the original Quo card with Dr. Mammoshi's illustrations that can be used at gas stations etc., and recommended products on sale at DraPla Shopping, Niigata Prefecture We have wonderful gifts for 300 people including Koshihikari from Uonuma, assorted set of beef tongue & wiener from Miyagi prefecture. Please see the website for details.
(Application period: November 1, 2011-March 31, 2012)
- "Dr. Mammoshi" Snow Road Campaign Symbol Character
It has been 10,000 years since I continued to study snowy roads.
An authority on all events in the snow country,
Recently, especially about the relationship between cars and snowy roads,
I am absorbed in research from the perspective of human safety.
The origin of the name comes from the word "Give me a man
4 Other efforts
(1) Implementation of safety pray Festival and kick-off formula
NEXCO EAST in each of the management office of the Kanto from Hokkaido to jurisdiction, prior to the snow and ice protection period, the winter of Expressway traffic secure, traffic safety and the safety of the wishes of the snow and ice measures work, of each county Expressway traffic police corps and NEXCO EAST make the "snow and ice safety pray Festival and kick-off formula" by officials.
(2) Implementation of the mounting investigation of winter tires (Hokkaido Regional Head Office Tohoku Regional Head Office only)
In order to understand the winter tire installation situation in the early winter season and request customers to replace the tires early, we will regularly survey the winter tire installation situation on the Expressway until the installation rate improves.
