NEXCO EAST (Chiyoda-ku, Tokyo; Chairman: Jujiro Yagi), Kirin Beverage Co., Ltd. (Chiyoda-ku, Tokyo, President and Chief Executive Officer: Katsuichi Arai), Sanrio Puroland Co., Ltd. (Tama-shi, Tokyo, President and Chief Executive Officer: Shintaro Tsuji) is the first collaboration of the three companies, and from April 1 (Sunday), at the Joban Expressway Moriya Service Area In-bound Line (Moriya City, Ibaraki Prefecture), a vending machine corner with a "Hello Kitty" design will be installed in NEXCO EAST Will open for the first time in the service area.

NEXCO EAST, which promotes “Hanazukuri” (providing unique services) in service areas and parking areas, Kirin Beverage, who wants to provide customers who use vending machines with a pleasant and memorable space from all over the world. Sanrio Puroland wants to provide a place to gather and remember through the beloved Hello Kitty. These three companies have come together and have realized the "attitude to deliver "anshin" and "kandou" to customers.

[Outline of "Hello Kitty" vending machine corner]

This "Hello Kitty" vending machine corner is a unique corner where the original vending machine depicting "Hello Kitty" is set up in a booth with the motif of the face of Sanrio's main character "Hello Kitty". From Hello Kitty to adults and children, you can experience the cute image that can be enjoyed by the family. Also, at night, the Hello Kitty booth lights up to create a warm space.

[Opening Memorial Ceremony]
On April 1 (Sun), the first day of the opening, "Hello Kitty" (16:30~) and guest children will be invited to hold an opening ceremony.
(* In case of rain, the contents may be changed.)

[Moriya SA limited "Hello Kitty" goods corner reopened]
Along with the opening of the "Hello Kitty" vending machine, the "Hello Kitty" goods section on the Moriya SA In-bound Line will be reopened. We sell original "Mito Natto Hello Kitty" goods that you can only buy here.