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NEXCO EAST (Chiyoda-ku, Tokyo) has started broadcasting a corporate public relations TV commercial series featuring actor Gaku Hamada.
The first of these, the "Expressway Renewal Project," which depicts a large-scale renewal and repair project for Expressway with everyday consumers, will begin on April 1, 1945 in the East Japan area. (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Nagano, Niigata, Fukushima, Miyagi, Yamagata, Iwate, Akita, Aomori, Hokkaido) All 40 It is being broadcast at the station. Also, at the Shibuya Scramble Crossing Large Vision, the "Expressway Renewal Project" similar to the TV commercial is being aired from April 1, 1945 (Friday).
In this volume, Gaku Hamada appears as the father of a family of three, and we are particular about the content that makes you feel familiar with the efforts of NEXCO EAST through the everyday scenes you spend with your family. Through the TV commercial featuring Mr. Hamada, who is planning to make a series in the future, as well as the main story, I want NEXCO EAST to feel familiar with being a company that "helps the lives of each person who runs (lives hard) today". ..

Gaku Hamada appears as a father who gently watches over his family!

Gaku Hamada, the father who smiles and watches over his daughter who is tired and falls asleep on the way home from a drive where he went out to play with his family on the weekend. While looking at her sleeping face, she says, "Even if I grow up, I'll be watching over it all the time." Please enjoy Gaku Hamada's natural and life-sized facial expressions, and the affectionate exchanges that make you feel like a real family. Please pay attention to the expression of the daughter who smiles while listening to the conversation between the couple.

New CM overview

CM title:

"Expressway Renewal Project"

Broadcast start date:

Reiwa 4th April 1st (Friday) -on air

Broadcast area:

All 40 stations in the eastern Japan area
(Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Nagano, Niigata, Fukushima, Miyagi, Yamagata, Iwate, Akita, Aomori, Hokkaido)

Cast:

Gaku Hamada, Hiromi Sakai, Shinon Shimizu

Shooting episode

In this commercial, Mr. Gaku Hamada appeared as a father and depicts a family of three, but even during breaks and waiting times, there were constant conversations that seemed to be mistaken for a real family.

Profile of Gaku Hamada

<Performance information>
Born in 1988, from Tokyo.
Debuted in 1998 with the drama "Hitoribocchi no Kimi ni".
In 2004, he appeared in the drama "3rd grade B group Kinpachi sensei" and got a lot of attention, and the movie "Duck and duck coin locker" starring in 2007 became a hot topic. After that, the drama "Tsuribaka Nisshi-New Employee Hamasaki Densuke-", "Chef is a Detective", NHK serial TV novel "Warotenka", "Come Come Everybody", NHK Taiga drama "Gunshi Kanbei", "Kirin ga Kuru" , Appeared in movies such as "The Fighter Pilot" and "HERO". Since then, he has appeared in many popular works and is scheduled to appear in the TBS drama "My Family" in April 2022.

New corporate public relations Shibuya station square large-scale vision NEXCO EAST corporate public relations TVCM (30 seconds) broadcast

[Broadcast location]

1. Shibuya QFRONT Vision (2nd page)
2. Shibuya station square vision (1st page)

[Broadcast date and time]
Reiwa 4th April 1st (Friday) -on air
Daily 9: 00-24: 00 30 times / day (2 commercials for 30 seconds per hour)

[Broadcast image]

Emiri Nakagawa is appointed as a business public relations talent!

From April 1, 4th year of Reiwa, Emiri Nakagawa has been appointed as our new business public relations talent.
Appointed as a concierge = company side that politely, sincerely, and clearly conveys "Notice from NEXCO EAST" to customers using the Expressway, and appears at any time in public relations such as renewal work, planning discounts, etiquette enlightenment, etc. increase.

[Currently appearing]
Kizuna of TV Tokyo series golf (every day)
TOKYO FM THE TRAD (Wednesday / Thursday)
TOKYO FM DIG GIG TOKYO! (Every Saturday)
TOKYO FM Guitar Magazine Radio (every day)
Weekly Playboy Emiri Nakagawa's Cheer UP (irregular)

Commercials featuring new public relations talents such as Gaku Hamada and Emiri Nakagawa will be posted on digital signage broadcasts and posters set up in service areas.
Please take a look when you stop by for a drive break.