20th inter-regional exchange event
"Highway Festa Tohoku 2023-Road that connects the region and the future.-" will be held!
September 16th (Sat) and 17th (Sun) @ Kotodai Park, Sendai City
- Corporate Top
- Press Room
- Press Release Tohoku office
- "Highway Festa Tohoku 2023-Road that connects the region and the future.-" will be held!
August 25, 2020
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
Haiway Jingai Net (NEXCO EAST Tohoku Regional Head Office [Sendai City, Miyagino Ward], etc.) will open the "Highway Festa Tohoku 2023 ~Road connecting the region and the future~" will be held.
Local people from all over the six Tohoku prefectures connected by Expressway will gather to offer “things unique to the region,” such as local performing arts and local gourmet food, for the enjoyment of visitors and the appeal of the Tohoku region. This is an event to rediscover.
Approximately 900,000 people have visited the event so far, and we were able to celebrate its 20th anniversary. This year, we will prepare a “20th Anniversary Special Project” with gratitude, and hold a lottery where you can win luxurious prizes. In addition, we have various gourmet, amusement, and stage events, so please come and visit us after inviting your family and friends.
1. Event name
Highway Festa Tohoku 2023 ～Road connecting the region and the future. ~
2. Date and time
September 16th (Sat) and 17th (Sun), 2023
Both days 10:00-16:00 (cancelled in stormy weather)
- In case of cancellation, we will inform you through the event website.
3. Venue
Kotodai Park Civic Square/Ikoi Square
(3-chome, Honmachi, Aoba-ku, Sendai City)
Four. Event content
Performances of local performing arts from six Tohoku prefectures
(Aomori Prefecture) Tsugaru shamisen
(Iwate Prefecture) Sansa Dance
(Akita Prefecture) Namahage Drum [NAMAHAGE Gokagura]
(Miyagi Prefecture) Sparrow Dance
(Yamagata Prefecture) Hanagasa Dance
(Fukushima Prefecture) Hula & Tahitian dance
Sale of special products and local gourmets of each participating prefecture
We sell Tohoku specialty products and delicious local gourmet food.
Among them, the "Tohoku local noodle corner" has a full lineup of "local noodles" from each prefecture. Find your favorite among the local noodles filled with delicious flavors from all over the Tohoku region!
special stage
A talk show by Emiri Nakagawa, the image character of NEXCO EAST.
We are also planning a plan for visitors to participate, so please look forward to it!
There will also be hero shows, dance performances, and special live performances, so please check the time schedule.
experience amusement
Fun play and experiences such as Aquamarine Fukushima mobile aquarium, child safety license, etc.
There is also a nostalgic fair and a corner of popped sweets.
20th anniversary special project
We will hold a game where you can get Tohoku specialties sold at Expressway service areas and parking areas, and a capsule toy lottery where you can win luxury prizes in addition to NEXCO EAST character acrylic stands!
In addition, you can experience riding aerial work platforms and patrol cars that work on Expressway, which you cannot usually see up close.
- Event website Through, we will inform you of the held information of the day and detailed contents of the event.
- Attachment
"Highway Festa Tohoku 2023" pamphlet [PDF: 2.7MB]
What is Hiway Jingai Net?
At NEXCO EAST Tohoku Regional Head Office, by discovering attractive tourism resources and disseminating them widely, we aim to improve the vitality of the entire Tohoku 6 prefectures and revitalize exchanges between regions by each prefecture. We have established the "Haiway Jingai Net" for the purpose of carrying out activities together with the local community. In addition to holding "Highway Festa Tohoku 2023", NEXCO EAST Tohoku Regional Head Office will strive to improve the vitality of the entire Tohoku region through various initiatives to disseminate the appeal of the region through Expressway.
NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period to contribute to the achievement of SDGs and transform toward a new future society", and is conducting various initiatives.
Regarding the holding of "Highway Festa Tohoku 2023" this time, we believe that it will contribute to SDGs goals 8 and 17 as business activities that lead to the promotion of sustainable tourism and the revitalization of local communities. .
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