-Connecting regions and connecting with them-

Highway Festa Tohoku 2017 will be held again this year

9/16・17 Held at Sendai City Kotodai Park! (Detailed decision)

September 8, 2017
East Nippon Expressway Co., Ltd.
Tohoku office

Image image of the 20th anniversary of the opening of the entire Ban-Etsu Expressway

NEXCO EAST Tohoku Branch (Sendai-shi Aoba-ku), at September 16, 17, 2017, in Sendai City Goto Shinko Park, "Highway Festa Tohoku 2017" It will be held.
Enjoying for all the visitors by gathering local people from all over the area along the Expressway 6 prefectures of Tohoku, and directly promoting "things unique to the area" that you can not experience unless you go there. It is an event to have you rediscover the charm of the Tohoku region.
We hope that it will improve the vitality of the region and stimulate tourism motivation, leading to the vitalization of exchanges between regions.
In addition, this year will connect Iwaki City in Fukushima Prefecture and Niigata City in Niigata Prefecture. E49 Ban-Etsu Expressway is also a turning point that marks the 20 anniversary of the whole line opening, "Ban-Etsu Expressway also rushed Kosui Nashiko of cheering ambassador", will liven up the event.
This year marks the 16th time this year, and we expect approximately 50,000 visitors over the two days.

1 Date and time

September 16 (Sat) and 17th (Sun) 2 days from 10: 00-16: 00 (rainy weather decision)

2 venue

Sendai City Kotodai Park Civic Square / Ikoino Zone (3 Hommachi, Aoba-ku, Sendai City)

3 Event name

Highway Festa Tohoku 2017-Connecting regions and connecting with them-

4 Interview on the day

Please come to the general information desk at the venue. We will give you materials such as the venue guide map.

5 Event summary

It is as follows:
* Event website We will keep you updated on the latest information through.

*The image is from last year.

6 Performing Arts in Tohoku [Main Stage]

(Akita Prefecture) Namahage drum
(Akita Prefecture) Image of Namahage drum
(Fukushima Prefecture) Hula & Tahitian Dance
(Fukushima Prefecture) Hula and Tahitian dance image

(Aomori Prefecture) Goshogawara Tatebuta Hayashi
(Iwate Prefecture) Sansa Dance
(Akita Prefecture) Namahage drum
(Miyagi Prefecture) Sendai Sparrow Dance
(Yamagata Prefecture) Hanagasa Dance
(Fukushima Prefecture) Hula & Tahitian Dance

Local gourmet sales in 6 prefectures in Tohoku [Food stand booth]

Kamaishi scallop beach grilled in Iwate Prefecture
Image image of Kamaishi scallop beach grilled in Iwate Prefecture
Yamagata Prefecture Yonezawa beef skewer
Image image of Yonezawa beef skewers in Yamagata Prefecture

(Aomori Prefecture) Hachinohe Ramen
(Iwate Prefecture) Kamaishi scallop beach grilled
(Akita Prefecture) Oga Shottsuru Yakisoba
(Miyagi Prefecture) Ishinomaki yakisoba
(Yamagata Prefecture) Yonezawa beef skewer
(Fukushima Prefecture) Shirakawa Ramen

Sale of special products and sightseeing PR in 6 prefectures of Tohoku and Hokkaido [Tourism booth]

Sales of special products and sightseeing PR
Image of sales of special products and tourism PR

Aomori prefecture, Iwate prefecture, Akita prefecture, Miyagi prefecture, Yamagata prefecture, Fukushima prefecture and Hokkaido (*) will participate in the exhibition and promote tourism and sell local products.
(*) Based on the opening of the Hokkaido Shinkansen in March of last year, we will continue to promote tourism exchanges between the Tohoku region and Hokkaido.

Special plan [Main stage]

Hokkaido Kumamai
Image image of Kumamai in Hokkaido
  • Hokkaido (*) "Kumamai"
    Local performing arts by Noboribetsu Onsen Kumamai no Kai
    ・September 16th (Sat) 15:05~
    ・Sunday, September 17 14:50~
Aomori Prefecture "Tsugaru Shamisen" live
Image of Goshogawara Daiichi High School
  • Aomori Prefecture "Tsugaru Shamisen" live
    Demonstration by Tsugaru Shamisen Club at Goshogawara Daiichi High School (Aomori Prefecture)
    ・September 16th (Sat) 13:25~
Date Bushotai
Image of Date Bushotai
Yamagata Love Warlords
Image image of Ai Yamagata
  • Miyagi Prefecture "Date Bushotai" & Yamagata Prefecture "Yamagata Love Bushotai" Collaboration Stage
    ・September 16th (Sat) 14:35~
Toki Masatomi
Image of Masatomi Toki
  • Introduction of food culture and behavior of traditional dishes in Yamagata Prefecture
    Japanese cuisine researcher Masatomi Toki (Tsuruoka City, Yamagata Prefecture)
    ・September 17th (Sunday) 11:45-
Image of the Tohoku Photo Contest Awards Ceremony
  • Let's travel! Tohoku Photo Contest Award Ceremony
    "Let's travel!" 3 works from the first "Travel! Tohoku Photo Contest Award" that will be given to those who posted wonderful pictures that people who want to take on a trip newly established this year in "6 Tohoku Smartphone Stamp Rally" Will be announced and awarded.
    ・September 16th (Sat) 13:55~

NEXCO EAST

Aerial work vehicle
Image image of aerial work vehicle
Patrol car
Image of patrol car
  • NEXCO EAST Charity Café
  • Aerial work vehicle and patrol car test drive
  • Limited product sales in service areas and parking areas

Fun experience and play area

Aquamarine Fukushima "Mobile Aquarium"
Image image of Aquamarine Fukushima "Mobile Aquarium"
JAF "Child Safety License"
Image of JAF "Child Safety License"
  • Aquamarine Fukushima "Mobile Aquarium"
  • JAF "Child Safety License"
  • Japan Meteorological Association "Expressway and Weather"
  • Kesennuma Rickshaw Carriage Association "Rickshaw"
  • Soma City Tourism Association "Armoring Experience"
  • Charity fair, balloon art, fossil specimen production, etc.

Local character

Image image of local character
  • “Local characters” who cannot meet unless you go there gather at Kotodai Park in Sendai City. From 13:30 on both days, there will be a time for a large gathering at the citizen's square.

Visit privilege

Image image of which battery is the light
  • NEXCO EAST original goods Limited to 100 people on both days Present to
    ·Detail is Event website Please refer to the.

Reference/Results of last year

* Held on Saturday, September 24th and Sunday, September 25th
Participating groups: Approximately 70 groups (over 300 in total)
Number of visitors: 55,000

Reference Ban-Etsu Expressway support ambassador "Kosui Nashiko" profile

Image image of Kosui Nashiko
  • Name: Nakoko Komizu (8 years old)
  • Affiliation: East Nippon Expressway Co., Ltd. Tohoku Regional Head Office Iwaki Management Office
  • Born: November 26, 2009
  • Origin of the name: "Nashiko" is named after "pear" with "None" in the motif of Iwaki city's special product, Komizu pear, and "no accident" and "no violation" on the Expressway Did.
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