NEXCO EAST 7th New Menu Contest
We will hold "Miyagi/Fukushima Block Qualifying"!

"Taste of oldness, rediscovery"
~Traditional menu of traditional dishes~

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  • NEXCO EAST 7th New Menu Contest "Miyagi/Fukushima Block Qualifying" will be held!

November 14, 2012
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Tohoku Branch

NEXCO EAST Tohoku Regional Head Office (Aoba Ward, Sendai City) and Nex-area Company Limited Tohoku Branch (Aoba Ward, Sendai City) target 11 restaurants in service areas (SA) and parking areas (PA) in Miyagi and Fukushima prefectures. NEXCO EAST 7th New Menu Contest "Miyagi/Fukushima Block Qualifying" will be held.

The chefs of 11 restaurants will put their skills into action, and the top two products (the highest and the highest awards) will advance the pieces to the "final competition" to be held in Tokyo on March 7, next year.

On the day, Keiichiro Otsu, director of the Eiwa Institute of Japanese Cooking Technology School, acted as the judge's head, and the judges included two women who were recruited from general customers in Miyagi and Fukushima prefectures. A total of 9 people will perform the examination.

Also, the 11 works this time will be sold at each SA/PA restaurant from Monday, January 21, next year, so please enjoy them.

NEXCO EAST 7th New Menu Contest Theme

"Taste of hometown, rediscovery"
~Traditional menu of traditional dishes~

By adding various arrangements to the traditional ingredients and menus of the hometown, the theme of this time is to have you enjoy the traditional dishes that are transmitted to the local area from a new perspective and rediscover the taste of the hometown.

NEXCO EAST 7th New Menu Contest "Miyagi/Fukushima Block Qualifying"

1.Date and time

Tuesday, November 27, 2012, 10:00-17:00

2. Venue

Eiwa Institute of Japanese Cooking Technology College [Attachment-1] [PDF:143KB]

Address: 4-229 Azumi, Koriyama City

 TEL:024-946-8600

3. Judge

Keiichiro Otsu (Director, Cooking Technology Office, Eiwa Institute of Japanese Cooking Technology College)

  • Examined by 8 other people

4. Award

  • "Best Award" 1 work (final competition exhibition)
  • "Outstanding performance award" 1 work (final competition exhibition)
  • "Judge Special Award" 1 work
  • "General Jury Award" 1 work

The highest award and the award winning menu will be exhibited at the NEXCO EAST 7th New Menu Contest "Final Competition (Tokyo)"

  • General visitors are not allowed to enter this contest.
  • If you would like to collect information, please come to the reception on the 2nd floor of Japan Cooking Technical College.
  • You can sample during the interview. (Limited number)

5. Participating stores (all 11 stores)

  • Tohoku Expressway Adara Tara SA (In-bound line)
  • Adara Tara SA (Out-bound line)
  • Kunimi SA (In-bound line)
  • Kunimi SA (Out-bound line)
  • Sugo PA (In-bound line)
  • Sugo PA (Out-bound line)
  • Chojahara SA (In-bound line)
  • Chojahara SA (Out-bound line)
  • Ban-Etsu Expressway Bandaisan SA (In-bound line)
  • Bandaisan SA (Out-bound line)
  • Abukuma Kogen SA (upper and lower lines)

6. Schedule to the final competition

Winners of last year's "6th New Menu Contest Sendai Block Qualifying"

Theme "Everyone's energy and everyone's smile"-Special menu that makes use of the East Japan network-

  • Grand Prize (Works exhibited at the final)
    [Cooking name: Himawari Wappa Gozen-Fukuko Hashikashi-]
    Tohoku Expressway Adara Taro SA (Out-bound Line)
Image of Himawari Wappa Gozen-Kakehashi to Reconstruction
* Received a special judge award at the final competition
  • Excellence Award (final competition exhibition work)
    [Cooking name: Rokkonsai ~Miyagi's poem~]
    Tohoku Expressway Chojahara SA (In-bound Line)
Image image of Rokukonsai ~Miyagi no Uta~
*Grand prix award at the final competition
Image image of image link (external link) to download page of Adobe Acrobat Reader

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