"NEXCO EAST 4th New Menu Contest" will be held!
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- "NEXCO EAST 4th New Menu Contest" will be held!
December 4, 2009
East Nippon Expressway Co., Ltd. Tohoku Regional Head Office
Nex-area Company Limited Morioka Branch
NEXCO EAST Tohoku Regional Head Office (Aoba-ku, Sendai city, Regional Head Office president: Mikio Kashima) and Nex-area Company Limited Morioka branch (Morioka city, Iwate prefecture, branch manager: Ikufumi Kono) are located in service areas (SA) in both Iwate and Akita prefectures. We will hold "NEXCO EAST 4th New Menu Contest Morioka Block Tournament" for restaurants.
Nowadays, food safety and local production for local consumption have been advocated, to provide customers with "energy" through a menu that uses abundant safe and delicious ingredients produced in the area, and to give customers a better understanding of local ingredients The chefs of seven restaurants will be active, with the theme of circulating "energy" to the community, so that everyone can feel happy and rich.
On the day of the event, Ms. Miharu Takahashi of Morioka University Morioka Cookery College will serve as the chair of the judging committee, and the judges will be diversified by Mr. Takayuki Matsuda, the national champion of the Tsugaru Shamisen, and Ms. Emi Sasaki of Miss Sansa Dance. Will be invited to perform the examination. In addition, the top two works (Michinoku Gourmet Gold and Silver) will advance the pieces to the "NEXCO EAST 4th New Menu Contest Finals" to be held in Tokyo next February.
The 7 works this time will be sold in advance at each SA restaurant from December 18, so please enjoy them.
[NEXCO EAST 4th New Menu Contest Morioka Block Tournament]
1 Date and time
Friday, December 11, 2009, 10:00-16:00
2 venue
Aina Iwate Prefectural Information Exchange Center (6F) Map [PDF: 77KB]
3 Judge
Miharu Takahashi (Morioka University Morioka Cookery College Teacher)
Takayuki Matsuda (Tsugaru Shamisen player), Emi Sasaki (Miss Sansa Dance) and 5 others
4 Content
The chefs of SA restaurants (7 stores) in Iwate and Akita prefectures present their works and compete. The Michinoku Gourmet Gold and Silver Award menus will be exhibited at the "NEXCO EAST 4th New Menu Contest Final Competition" (held in Tokyo).
- "Michinoku Gourmet Gold Award" 1 work (final competition exhibition)
- "Michinoku Gourmet Silver Award" 1 work (final competition exhibition)
- "Judge Special Award" 1 work
- General visitors are not allowed to enter this tournament.
- If you would like to collect information, please come to Aina Iwate Prefectural Citizens Information Exchange Center (6F) reception.
- You can sample during the interview. (The number is limited.)
5 Participation area
| location | Area name | Road name |
|---|---|---|
| Iwate Prefecture | Maesawa SA (upper and lower lines), Shiwa SA (upper and lower lines), Iwateyama SA (upper and lower lines) | Tohoku Expressway |
| Akita | Nishi Senboku SA (In-bound line) | Akita Expressway |
6 Schedule up to the finals
According to the attached sheet [PDF: 32KB]
Image of last year's “3rd New Menu Contest Morioka Block Tournament”
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.