1 Event concept

Hikomi is held by the "Haiheijin Street Net Regional Liaison Committee" organized by the NEXCO EAST Tohoku Regional Head Office, and gathers tourism, culture, food, etc. of the six prefectures of Tohoku in Sendai, and as many customers as possible. We aim to have each prefecture rediscover the charm of the Tohoku region, improve local vitality, stimulate tourism motivation, and revitalize exchanges between regions.

2 topics

1. Planning booth
   This event will be held for the 7th time this year and has been well received by many people every year, but this year's first project is a "Special Exhibition" booth that introduces two nationwide topics in Tohoku. Was established.
   In this exhibition, Iwate prefecture is promoting "Hiraizumi Cultural Heritage" as part of "I'm fine! Minami Iwate Tourism Campaign", and Kanetsugu Naoe, who will be the protagonist of next year's taiga drama "Tenchijin". Introducing Yonezawa City, Yamagata Prefecture, which is the land of.
2. Rediscovering the charm of the area
   There are lots of projects that children and adults can enjoy, such as test drive of aerial work vehicles used for inspection of Expressway bridges, test ride of Kesennuma rickshaw and charity fair, local entertainment such as Namahage Taiko, and gourmet stalls unique to the area. We are preparing.
3. Tourism support
   We will create a new large-scale panel on the functions and equipment of the Expressway that will be responsible for interregional transportation, and set up a booth to introduce it in an easy-to-understand manner. In particular, this year, female casters will guide you on a large monitor about "Driving Weather Ch", which has been providing information on roads etc. through SA/PA since last year.
   In addition, NEXCO EAST sells the "Dorawari Sendai/Miyagi Yuyu Free Pass (Metropolitan area departure/arrival type and Miyagi prefecture area type)," which is very affordable, in line with the Sendai/Miyagi Destination Campaign. You can apply while listening to the explanation of the staff at the venue on the day.
   We are looking forward to the arrival of many people at the venue, as we will make a fun device so that you can feel the liveliness and charm of Tohoku and discover new things.

3 Event summary

Date and time
　Saturday, September 20, 2008, 21st Sunday from 10:00 to 16:00

Venue
Aoba-ku, Sendai City Kotodai Park Citizen's Square

Held content

4 Organizer is a haijingai net regional liaison meeting

【reference】
Haeijingai-net is our company for each prefecture, which is active for the purpose of improving the vitality of the entire six prefectures of Tohoku, stimulating tourism motivation, and activating interchange between regions. Is a general term for the organization in which the local offices of the organize the "Regional Liaison Meeting" and work together with the community.

5 Other

[State of implementation last year]
Since 2002, "Highway Communication in Tohoku" has been held at Sendai City Kotodai Park as an event that brings together the charms of the six prefectures of Tohoku. Last year's event was held on September 16th and 17th, with about 51,000 visitors.

For the implementation status of last year, please refer to our website (address is as follows).

( Http://www.e-nexco.co.jp/news/tohoku/highway_net/tohoku2007/ )