"Hokkaido Drive Guide 2022-2023 Autumn/Winter Edition" Distribution starts today

~Features "I want to eat it in winter! Fascinating soft-serve ice cream and sweets", "Hokkaido shrines with cute charms and fortune slips", "Cold but hot! Hokkaido's local sauna special"~

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  • Press Release Hokkaido office
  • "Hokkaido Drive Guide 2022-2023 Autumn/Winter Edition" Distribution starts today

PDF version [PDF: 943KB]

HOKKAIDO LOVE! Image 1 of

October 20, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) has issued the "Hokkaido Drive Guide 2022-2023 Autumn/Winter Edition" with the aim of promoting driving tourism in Hokkaido, and from today, the service area (SA) in Hokkaido・64,000 copies will be distributed free of charge at parking areas (PA), roadside stations*, New Chitose Airport, etc.
Since 2011, a total of 1.63 million copies of the Hokkaido Drive Guide have been published, and it is a travel companion that contains information useful for driving, such as restaurants and tourist facilities in various parts of Hokkaido, and points to note when driving on Expressway. It is a compact information magazine that is ideal for By presenting the screen of this magazine or the web version, you can receive benefits such as discounts at 55 facilities.
Enjoy your autumn/winter Hokkaido driving trip with the Hokkaido Driving Guide!

  • Michi-no-Eki will be distributed after late November.
Hokkaido Drive Guide 2022-2023 Autumn/Winter edition image

1. 1. Special theme of this issue

  1. I want to eat it in winter! Captivating soft serve ice cream and sweets
    Milk in winter has a higher fat content and is richer and tastier! In Hokkaido, the milk kingdom, we will introduce rich soft serve ice cream, ice cream, and sweets that you want to eat in winter.
  2. I want to eat it in winter! Image image of enchanting soft serve ice cream & sweets
  3. Hokkaido shrines with cute amulets and omikuji
    The shrine is popular not only as a power spot, but also for visiting red stamps. Here are some shrines in Hokkaido that have cute charms and omikuji that you might want to stop by on your drive.
  4. Image image of a shrine in Hokkaido with cute amulets and omikuji
  5. Cold but hot! Hokkaido local sauna feature
    The Finnish sauna is a popular style these days.
    We will introduce a sauna where you can enjoy an open-air bath just like in Finland, recommended by "sauna" Hitomi Toyosawa, who is spreading the appeal of saunas on TV and radio.
  6. Cold but hot! Image image of Hokkaido local sauna feature
  7. Hokkaido smartphone stamp rally
    The “Hokkaido Smartphone Stamp Rally”, which you can participate by simply registering from your smartphone, will be held until March next year. From December 1st, 30 winter-only spots in Hokkaido that you want to visit in winter will appear.
    The Hokkaido Driving Guide introduces model courses for collecting stamps in a fun way, "Drive through Hokkaido's history" and "Enjoy winter Tokachi drive". In addition, in the web version, we will also introduce "Driving to enjoy the blessings of Daisetsuzan".
Image of Hokkaido smartphone stamp rally

2. Recommended pickup in the area! ~ Southern Hokkaido, Central Hokkaido, Northern Hokkaido, Eastern Hokkaido ~

Area recommended pickup! Image image of

We will introduce recommended restaurants and sightseeing spots in each area. By presenting the screen of this magazine or the web version, you can receive benefits such as discounts. We asked the people of each General Promotion Bureau to tell us about the charm of each area.

3. A wonderful gift for 40 people by lottery from those who answered the reader survey

If you answer the web questionnaire, you will receive a wonderful prize. We have prepared recommended gourmet foods from each region in Hokkaido, so please apply.

Donan Award Yamakawa Ranch Jar Black Hamburg Steak Set Image for 10 people
Dohoku Prize Jam & Cafe Tam Jam Jam set Image image for 10 people
Hokkaido Prize ISHIBASHI COFFEE Coffee Fun Set Image image for 10 people
Doto Prize Hokukatsu Suisan Direct Sales Store Seafood Set Image image for 10 people

Four. Main distribution locations

  1. Each SA / PA in Hokkaido
  2. New Chitose Airport, Hakodate Airport, Asahikawa Airport, Tokachi Obihiro Airport, Tancho Kushiro Airport
  3. All roadside stations in Hokkaido (scheduled to be distributed after late November)
  4. Hokkaido Sapporo Tourist Information Center, Dosanko Plaza stores, stores of major car rental companies
  • The business days and hours of the listed facilities are subject to change. Please check in advance before going out.

The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that the issuance of this "Hokkaido Drive Guide" will contribute to the 8th and 17th SDGs as business activities that will lead to the revitalization of local communities and the promotion of tourism.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
HOKKAIDO LOVE! Logo image image 2

NEXCO EAST Hokkaido Regional Head Office is a joint project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that has been hit by the Large of new coronavirus infections and restoring tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".

As a collaboration between "HOKKAI DO LOVE!" And NEXCO EAST, we have colored our corporate color, NEXCO Green. Based on the philosophy of this project, we will make efforts to enliven the tourism of our beloved Hokkaido.

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