Announcement of the 9th Smile Highway Kawayanagi Award-winning works!

~Award for the year "Daddy! Toilet! It's a lie, don't take a break".

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  • Announcement of the 9th Smile Highway Kawayanagi Award-winning works!

May 31, 2017
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

NEXCO EAST Hokkaido Regional Head Office (Sapporo City Atsubetsu-ku) was awarded the "9th Smile Highway Kawayanagi" (recruitment period: December 1, 2016 to February 28, 2017), which recruited Kawayanagi for traffic safety. We will inform you that the works have been decided as follows. Out of a total of 2,700 entries, the Hokkaido Kawayanagi Federation Secretary General Yasumasa Namikoshi selected 3 works for Excellence, 10 works for Honorable Mention, and 2 works for Oklahoma by Smile Highway Ambassador Oklahoma, for a total of 15 works. Was elected.

This time, the number 1  A phrase that expresses the cuteness of the child who cares for his father while driving and calls for the importance of frequent breaks. Furthermore, from the 8th (the recruitment period from August 1 to September 30, 2016) and the ninth entries Year award  Was selected.

This activity is undertaken from 2013 to the customer participation type traffic safety awareness campaign "​  Smile highway declaration  It is being carried out as a part of.

The 9th Smile Highway Kawayanagi Award-winning work

the workPen name
1st place in the Excellence Award
[Award of the Year]
Daddy! toilet! It's a lie
[Short comment] A child who lied to rest his driving dad, I was moved by this cute heart.
Uchida-kun
2nd place in the Excellence AwardCenter line than LINE
[Short comment] I use words similar to LINE and center line skillfully, and watch while driving while watching the smartphone.
Emiten
3rd place in the Excellence AwardI like your profile
[Short comment] A couple or a lover. It conveys how people are driving to drive safely.
Risapyon
Oklahoma Kono Prize"Let's take a rest" Navi is kinder than my wifeNiji no Iro
Oklahoma Fujio AwardThere is no souvenir that is better than a smiling faceSagojo
Honorable mentionSA, daddy, me, toilet mom, gourmetEveryone
Honorable mentionNo accident and returning grandchildrenAndra Gora
Honorable mentionI will not rush, love, success, drivingOolong
Honorable mentionMommy eats blast in SASunflower
Honorable mentionEven if it's beautiful, don't flirt with the sceneryLittle child
Honorable mentionI'm a fatherMaiden
Honorable mentionTake a break from the rapidly rising drowsinessPaka Paka Park
Honorable mentionMilky way of lamps lined up at equal distanceReverse pelican
Honorable mentionI feel sleepy and my wife wakes upBacchan
Honorable mentionNo! 3 Sudden accelerator brake handleHayabusa

We will send prizes such as Hokkaido 7 Star Gift (Pirika Course) to the Excellence Award Winners, Hokkaido Sweets to the Oklahoma Award Winners, and NEXCO EAST Original Goods to the winners of the Honorable Mention.
The prize-winning works will be posted on our "Smile Highway Declaration" website, and will also be widely published on posters set on SA/PA on Expressway, banners on the main line, NEXCO EAST Hokkaido Regional Head Office Twitter account, etc. ..

Year award

In FY2016, two times of the 8th (the recruitment period from August 1 to September 30, 28) and the ninth (recruitment period from December 1, 2016 to February 28, 2017) , We recruited Smile Highway Kawanagi, and received a total of 3,709 entries.

The phrase that was selected as the best work of the year was the one that won the first prize in the 9th Excellence Award.

 Grand Prize of the Year Daddy! toilet! It's a lie. Don't take a break from driving (Uchida-kun).

The winner of the year will receive a Hokkaido 7-star gift (Kamui course).

Application for 10th Smile Highway Kawayanagi (planned)

In FY2017, we will recruit the 10th Smile Highway Sayaka. It will be recruited once a year from the 10th time. The recruitment period is from August 1 to December 31 (planned). Details are in late July, " Smile highway declaration  We will inform you on the website etc. We look forward to your application.

What is "Smile Highway Declaration"?

Image of Smile Highway Declaration

It is a customer participation type traffic safety awareness campaign implemented since 2013.
The purpose of this event is to encourage customers to sympathize with safe driving by proclaiming their safe driving at events and other events.
Furthermore, the declarations we receive are transmitted on our website and on the radio to further expand our road safety circle.

Image of Smile Highway Ambassador

What is "Smile Highway Ambassador"?
Since August 2016 he has been active in Comedy / Oklahoma (Creative Office Queue) comedy as PR Ambassador of the Smile Highway Declaration "Smile Highway Ambassador". Performing posters, brochures, radio advertisements!

Smile Highway Declaration Website

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