“NEXCO EAST Highway Meshi Koshien” results announced!
The “No.1 Highway Meshi” that everyone wants to eat is
“Ibaraki ~Mori no Uta Iya! Hello~” has been selected for the Tomobe Service Area (In-bound Line) of Joban Expressway!
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- Press Room
- Press Release Headquarters
- “NEXCO EAST Highway Meshi Koshien” results announced!
March 21 2024
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO東日本（東京都千代田区）とネクセリア東日本（東京都港区）は、1月より開催していた『NEXCO東日本 ハイウェイめし甲子園』において、サービスエリア（SA）・パーキングエリア（PA）（以下、「SA・PA」）で販売する地域の特色を活かした各店舗自慢の「ハイウェイめし」総勢121品の中から、総投票数16,356票の一般投票にて、2,357票を獲得したE6常磐自動車道 友部SA（上り線）の「Ibaraki ～杜の詩 いゃ！どうも～」を「No.1ハイウェイめし」に決定しました。
Testimonials from customers who actually enjoyed the meal
- It was colorful, luxurious and fun to look at!
- You can change the taste with eggs, wild yam, and soup, and it was delicious until the end!
“NEXCO EAST Highway Meshi Koshien” Overview
<Prefectural and regional qualifying rounds> Period: January 9th (Tue) to January 31st (Wed), 2024
The 13 most popular menu items among customers who tried the entry menus at each SA/PA store advanced to the finals as the prefecture's representative menus.
<Final Round> Voting period: 2024 February 9 (Fri.) - March 10 (Sun.)
The "No. 1 Highway Meal" that everyone wants to eat was decided by public voting through the website and official SNS from among the 13 representative menus of each province and prefecture that won the provincial and prefectural qualifying rounds.
(The winning menus (up to 5th place) and all finalists are Appendix [PDF: 873KB]. for more information).
Entry menus will continue to be sold after the project is completed to convey the appeal of "Highway Meal.
NEXCO EAST Highway Meshi Ambassador Foreign Fat Hasshi (Yo Hashimoto)
Gourmet entertainer. To date, we have visited over 10,000 stores nationwide.
In order to energize Japan through food, he also serves as a regional strength creation advisor for the Ministry of Internal Affairs and Communications and a domestic food ambassador for the Ministry of Agriculture, Forestry and Fisheries. His blog receives 2 million hits per month, and he has been featured on TV and in magazines as ``Japan's number one gourmet blogger.''
He has over 280,000 followers on Instagram, which specializes in gourmet food.
At NEXCO EAST 's service areas and parking areas, we are currently running a promotion with the theme of "ENJOY! Yorimichi" so that customers can enjoy driving on Expressway even more.
When using Expressway, why not stop by the SA/PA and enjoy "highway food" that takes advantage of the characteristics of each region?
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.