New release of "Dora (Doraku) bento"!
-"Dora bento premium", which is particular about ingredients, is now available! ~
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- New release of "Dora (Doraku) bento"!
September 10, 2009
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo, Chairman: Shigejiro Yagi) will start selling the new series of "Dora (Doraku) Bento" series from Saturday, September 19th.
"Dora bento" sales are one of our efforts to "cooperate with the local community" and promote local production for local consumption, aiming at a service that is characteristic of SA/PA in accordance with the characteristics of the local area. Is a part of
This time, as a new genre of "Dora bento", 3 items of "Dora bento premium" that are particular about materials have appeared, and one item is newly added to "Dora bento" which currently sells 12 types.
Please enjoy the "Dora Bento" series to accompany your autumn holidays.
From September 16 (Wednesday), limited advance sales will be available at department stores in Tokyo for a limited time.
[Outline of new products]
New genre "Dora Bento Premium" is now available!
"Dora Bento Premium" is a "luxury" adult bento that was developed as a new genre of the "Dora Bento" series, focusing on ingredients and developed in collaboration with famous cook researchers and well-established bento makers. This time, we will start selling the following 3 products.
"East Hometown Bento Roast Beef Sushi and Autumn Aya"
- Selling price
1,500 yen (tax included) - Point of sale
Tohoku Expressway Hasuda SA (upper and lower) [Hasuda City, Saitama Prefecture]
Miyoshi PA, Kan-Etsu Expressway (up and down) [Iruma-gun, Saitama Prefecture]
Joban Expressway Moriya SA (upper and lower) [Moriya City, Ibaraki Prefecture] - Bento contents
1. Roast beef and Iburigakko pickled sushi
2. Shimeji and autumn radish apple vinegar
3. Chrysanthemum Nameko
4. Western Kinpira
5. Soft steamed chicken
6. Yu-yaki with autumn salmon and shiitake mushrooms
7. Black sesame seeds of taro
8. Egg fried with plenty of vegetables
9. Boiled potatoes
10. Squash tea garnish with grain bean paste - comment
It is a box-friendly bento developed in collaboration with Chiba Hamauchi, a culinary researcher familiar on TV programs and cooking magazines. A menu structure that uses seasonal ingredients from eastern Japan and makes you feel the season. It is a cooking method based on "steaming" that uses only the minimum amount of oil, and it is a bento box that is nutritious and well-balanced. Of course, we are particular about deliciousness, and the cooking method that makes the best use of the characteristics of the ingredients gives us a nostalgic hometown taste.
- Sold only on Saturdays, Sundays, and holidays / limited quantity
[Chiha Hamauchi profile]
- Born in Tokushima prefecture in 1955.
- Opened Family Cooking School in Nakanosakaue, Tokyo and became the principal.
- With the motto "Cooking is more fun and dreamy", we are actively studying food such as appearing on TV programs and cooking videos, giving lectures, writing magazines and books, and actively participating in various cooking classes. Widely active as a house.
"Yokogawa"
- Selling price
2,200 yen (tax included) - Point of sale
Joshinetsu Expressway Yokogawa SA (above) [Annaka City, Gunma Prefecture] - Bento contents
1. Village stew
2. Fukitake mushroom
3. Joshu pork simmered
4. Joshu beef ginger grill
5. Yamame rice
6. Incense
7. Wild vegetable chirashi sushi
8. Maitake mushroom
9. Wasabi rice - comment
Collaboration with "Oginoya" which is famous for "Toge no Kamameshi". It is a lunch box full of mountain products using the freshness of the local colors of Joshu and Shinshu, making the most of the local benefits. Sticking to the taste and handmade cultivated in "Toge no Kamameshi", this bento is an excellent product that is fun to look at. Among the nine types, we especially recommend the Yamame's cooked rice and wasabi rice, and Joshu beef is also worth a meal.
- Sold only on Saturdays, Sundays, and holidays / limited quantity
"A hard-working bento "Stubborn Issetsu""
- Selling price
2,500 yen (tax included) - Point of sale
Joshinetsu Expressway Yokogawa SA (bottom) [Annaka City, Gunma Prefecture] - Bento contents
1. Braised pork
2. Boiled food
3. Beef Shigure
4. Teriyaki of local chicken
5. Pork ginger
6. Plum (Haruna's crispy plum) and shirasu rice ball
7. Ginhikari grilled with salt
8. Rockfish Oshizushi
9. Nozawana rice ball
10. Pickles - comment
Collaboration with "Takasaki Bento" which is famous for "Daruma Bento". It is a bento made by looking for delicious ingredients from Gunma prefecture and sticking to it. In particular, the rock fish sushi made from "Yukihotaka" of Gunma rice is excellent in freshness and umami because it is stocked in the kitchen on the day of stocking the raw rock fish and making the lunch. In addition, the natural salt grill of the new brand fish "Ginhikari" from Gunma prefecture is also excellent. The bento is not only good for the material but also for the container.
- Sold only on Saturdays, Sundays, and holidays / limited quantity
"Dora Bento" new release!
"Echigo Murakami special product "Shiohiki salmon lunch""
- Selling price
850 yen (tax included) - Point of sale
Hokuriku Expressway Kurosaki PA (upper and lower) [Niigata City, Niigata Prefecture] - Bento contents
1. Rice (Koshihikari from Niigata Prefecture)
2. Shiohiki salmon (manufactured in Murakami, Niigata Prefecture)
3. Raw muscle
4. Croquette
5. Green vegetables with sesame sauce - comment
Niigata salted salmon made by traditional methods. Enjoy the rich taste of condensed toasted skin and oily meat.
In addition to raw sashimi, we also serve side dishes such as croquette and green vegetables with sesame sauce.
- Sold only on Saturdays, Sundays, and holidays / limited quantity
[Concept of "Dora (Doraku) Bento"]
- Uses local specialty products and ingredients
- Reasonable price from 500 yen to 1,000 yen
- Easy to enjoy along with the drive
Shinobu Kobayashi, an active travel journalist, supervises and recommends these three concepts.
[Pre-sale notice]
At the "Autumn Thanks Festival" held at the "Matsuzakaya Ueno store" and the "Daimaru Tokyo store", three "dora bento premium" products will be pre-sold for a limited time. During the period, we will also sell "Dora Bento", which is on sale, which is usually available only at SA/PA in each region.
- Sales period
- Wednesday, September 16th, 2009-September 22nd (Tue/holiday)
- Sales time
- 10:00 to 20:00 (Limited quantity, end as soon as sold out)
- Sale place
- Matsuzakaya Ueno store (3-29-5 Ueno, Taito-ku)
Daimaru Tokyo store (1-9-1 Marunouchi, Chiyoda-ku) - Products for sale
- New products / "East hometown bento," "Yokogawa," "Ichigo Ikketsu"
Existing products / "Inari Kasama", "Nikko Hyakuhinzen Sennin Musha procession",
"Boso Emaki", "Masuno no Koshi no Sushi"
- Sales items are subject to change depending on the sale date.