~Congratulations! "Sado Island Gold Mine" registered as a World Heritage Site~

We are selling a great value set plan between NEXCO EAST and Sado Kisen!

We will be renewing the "Sado Island Golden Pass" and "Sado Island Golden Plan"

  • Corporate Top
  • Press Room
  • Press Release Niigata office
  • We are selling a great value set plan between NEXCO EAST and Sado Kisen!

PDF version [PDF: 912KB]

March 25, 2025
Sado City
Sado Kisen Co., Ltd.
East Nippon Expressway Co., Ltd. Niigata Regional Head Office

Sado City, Sado Kisen Co., Ltd. (Sado City), and NEXCO EAST Niigata Regional Head Office (Chuo-ku, Niigata City) have renewed their Dorawari "Sado Island Golden Pass" x Sado Kisen "Sado Island Golden Plan," a package deal that offers great value when travelling to Sado Island, and will start selling these plans from Tuesday, April 1, 2025.

This product is aimed at passenger cars and light vehicles with ETC cards, and is a set plan that combines NEXCO EAST 's Dorawari "Sado Island Golden Pass," which allows unlimited use of Expressway from the Tokyo metropolitan area to Niigata Port and Naoetsu Port for up to four days at a fixed price, with the Sado Kisen "Sado Island Golden Plan," which includes the round-trip car ferry fare and accommodation on Sado Island.The plan has been on sale since fiscal year 2023 and has been used by many customers.
We will be making the following three changes to make traveling to Sado Island more convenient:

Until 2024 From fiscal year 2025
Designated areas on the island
Accommodation is required
A new plan without accommodation has been added to the "Sado Island Golden Plan"!
It can also be used for day trips or when staying overnight outside of planned dates!
Available from April to November Available all year round (only "Sado Island Golden Plan" non-accommodation plan)
Can also be used for winter travel!
No weekday specials for Dorawari survey giveaways If you apply and use the service only on weekdays, you will have double the chance of winning the "Sado Island Golden Pass" survey giveaway!
佐渡名物 紅ズワイガニの写真
Sado's specialty: Red snow crab
近代遺産 北沢浮遊選鉱場の写真
Modern Heritage: Kitazawa Flotation Plant
人気撮影スポット あめやの桟橋の写真
Ameya Pier, a popular photo spot

 詳しくは次のページをご覧ください。

1. Dorawari “Sado Island Golden Pass”

(1) Period of use

Available year-round from Tuesday, April 1, 2025. Can be used for up to four consecutive days.

  • The service does not apply during periods of high traffic congestion such as Golden Week, Obon, Silver Week, New Year's holidays, and three-day weekends.
  • For further details, please check NEXCO EAST website "DraPla".

(2) Applicable vehicle models

Regular cars and light vehicles (including motorcycles) using ETC
ETC corporate cards cannot be used.

(3) Application start date and time

Tuesday, March 25, 2020, 2:00 p.m.
After applying for the "Sado Island Golden Pass" on NEXCO EAST Dorawari website, please continue by applying for the Sado Kisen "Sado Island Golden Plan" using the link provided on the application completion screen or in the application completion email.

(4) Sales price

10,000 yen for regular cars, 8,000 yen for light cars etc.

(5) Section of service

Within the tour area (as shown below)

Image of the section used

(6) Precautions for Use

  • This product is available exclusively to those using Sado Kisen Co., Ltd.'s "Sado Island Golden Plan."
    If you have not applied for the above plan, you will be charged the toll for the section you used.
  • You must board the car ferry round trip included in the Sado Kisen "Sado Island Golden Plan" within the period of use of the Dorawari "Sado Island Golden Pass" that you have applied for.
  • Applications are limited to one vehicle per reservation for the Sado Kisen "Sado Island Golden Plan." However, if you plan to transport multiple vehicles using a car ferry, you can apply for multiple "Sado Island Golden Passes" for each vehicle.
  • You will need to present the "Sado Island Golden Pass" coupon at the Sado Kisen Co., Ltd. car ferry terminal counter. Please check the coupon by logging in to your Dorawari My Page or from your application completion email, and present it at the counter. If you do not present the coupon, the "Sado Island Golden Pass" will not be valid.
  • Traveling from an IC outside the tour area to an IC outside the tour area will be billed for the toll of all sectors used.
  • If you travel from an interchange within the touring area to an interchange outside the touring area, you will be charged the toll for the portion outside the touring area separately.
  • If you drive within the tour area at least once during the period selected at the time of application, this product will be applied and you will be charged the full amount of the product.
  • Depending on the flight segment, day of the week, and time of day, those who use the regular ETC discount may have lower Expressway tolls.
  • The smart IC may have a limited usage time.
  • If you wish to cancel your Dorawari "Sado Island Golden Pass", please complete the procedure on the website before you start using the service. There is no cancellation fee for the "Sado Island Golden Pass". However, cancellation of the Sado Kisen Co., Ltd. "Sado Island Golden Plan" requires separate procedures, and cancellation fees vary depending on the travel conditions and terms of use for each plan.
  • For more information about the "Sado Island Golden Pass", please visit NEXCO EAST 's Dorawari special website.

2. Sado Kisen Co., Ltd. "Sado Island Golden Plan" (Plan with accommodation/Plan without accommodation)

(1) Period of use

Accommodation plan

From Tuesday, April 1, 2025 to Saturday, November 22, 2025

  • Tickets will be on sale until Monday, September 1, 2025. Tickets for departures after Monday, September 1, 2025 will be announced on the Sado Kisen Co., Ltd. website at a later date.

No accommodation plan

Available year-round from Tuesday, April 1, 2025

  • Reservations can be made up to two months prior to the boarding date.
  • Same for plans with and without accommodation
    The service is not available during peak traffic periods such as Golden Week, Obon, Silver Week, New Year's holidays, and 3-day weekends. For details, Sado Kisen Co., Ltd. website Please check here.

(2) Sales start

Accommodation plan

  • For departures from Tuesday, April 1, 2025 to Monday, September 1, 2025, reservations begin on Tuesday, March 25, 2025
  • *For departures from Monday, September 1, 2025 onwards: Information will be announced on the Sado Kisen Co., Ltd. website at a later date.

No accommodation plan

  • 令和7年3月25日(火)予約開始 
    ※販売開始以降、乗船日の2ヶ月前から予約可能

 NEXCO東日本ホームページで「佐渡島ゴールデンパス」を予約し、予約番号取得後に佐渡汽船(株)ホームページから「佐渡島ゴールデンプラン」を予約してください。
 ※宿泊なしプランは、当面の間、お電話でのみお申し込みを承ります。

(3) Routes used

 新潟~両津航路、直江津~小木航路の往復または回遊利用
 ※直江津航路の運航期間は令和7年11月24日(月)までとなります。

(4) Sales Contents

Accommodation plan

This package includes a round trip car ferry to Sado Island (including transporting vehicles over 3m and under 6m) and accommodation on the island. By combining this with the "Sado Island Golden Pass", you can get a discount on the regular accommodation plan price (1,000 yen discount).
Sales prices vary depending on the date of use, options, etc., so please check the Sado Kisen Co., Ltd. website for details.

No accommodation plan

This is a round-trip plan for car ferry transportation (3m to 6m) to Sado Island. By using this plan in combination with the "Sado Island Golden Pass", you can get a better deal than the regular car ferry fare. (5% discount one way)

Sado Kisen Co., Ltd. HP

カーフェリー

ときわ丸(新潟航路)の写真
▲ Tokiwa Maru (Niigata route)
こがね丸(直江津航路)の写真
▲Kogane Maru (Naoetsu route)

《宿泊ありプラン》プラン対象:21ホテル

 ―詳細は参考資料【PDF:214KB】をご確認ください―

[Example of hotels eligible for the plan] SADO Futatsugame View Hotel

ホテル外観の写真
▲Hotel exterior
客室の一例の写真
▲An example of a guest room
料理の一例の写真
▲An example of a dish
二ツ亀海水浴場の写真
▲Futatsugame Beach

(5) Other

Vehicles transported by car ferry are limited to those registered with the Dorawari "Sado Island Golden Pass".
After applying for NEXCO EAST Niigata Regional Head Office 's Dorawari "Sado Island Golden Pass", you will need to apply for Sado Kisen's "Sado Island Golden Plan".

(6) Great value plan details

  1. Get a discount on vehicle shipping fees by using the Sado Island Golden Plan
  2. Optional ship class change available

(7) Precautions for Use

  • 本商品は、ドラ割「佐渡島ゴールデンパス」を利用される方限定の商品です。お申し込みにあたっては、ドラ割「佐渡島ゴールデンパス」の申込番号が必要です。
  • Vehicles transported by car ferry are limited to those registered with the "Sado Island Golden Pass" (medium-sized, large, and extra-large vehicles are not eligible).
    *Motorcycles cannot be reserved online. Please make a reservation without a motorcycle and then contact us by phone.
  • Regarding cancellation, please refer to the travel conditions (for plans with accommodation) or the terms of use (for plans without accommodation). Please complete the cancellation procedure separately from the Dorawari "Sado Island Golden Pass".

3. How to apply and use

[how to apply]

Image of how to apply

[How to use]

Image of how to use

Sado Kisen Co., Ltd. HP

  • Please use the ETC card and vehicle type registered at the time of application to drive ETC wirelessly within the target area within the usage period.

Vehicles transported by car ferry are limited to those registered with the Dorawari "Sado Island Golden Pass".
After applying for NEXCO EAST Niigata Regional Head Office 's Dorawari "Sado Island Golden Pass", you will need to apply for Sado Kisen Co., Ltd.'s "Sado Island Golden Plan".

Four. Benefits of use

  1. Special Offers
    We offer a variety of benefits, including discounts at tourist facilities on Sado Island.
  2. Survey Giveaway
    Customers who respond to a questionnaire after using the service will be entered into a lottery to win local specialties from Sado Island.
    In addition, we will be running a campaign that doubles the chance of winning a prize for customers who apply for and use the Dorawari "Sado Island Golden Pass" during the weekday usage period only.
  3. E-NEXCO point present
    Customers who use E-NEXCOpass will receive 50 E-NEXCO points in addition to regular points. For details on preferential benefits, please check the "Dorawari" special page.
  4. ETC mileage service points plus campaign
    If you apply for and use Dorawari sold by our company on weekdays only, we are running a campaign where you will receive an additional 15% in ETC mileage points. Please see the Dorawari HP for details.

佐渡島について

The "Sado Gold Mine on Sado Island" consists of the Nishimikawa Gold Mine, the Tsurushi Silver Mine, and the Aikawa Gold and Silver Mine, and in the 17th century it was one of the world's largest and highest quality mines in terms of both quantity and quality. It is the only mining site in the world where the remains of the mining village and magistrate's office are still well preserved today. It was registered as a World Heritage Site in July 2024.
Sado Island is a beautiful island where ethnic culture, including faith and performing arts, flourished due to the large number of people who gathered at the mines from all over Japan. This ethnic culture is closely linked to the abundant nature, lifestyles, and livelihoods such as agriculture, forming a rich culture and community.
There is the Ryotsu-Niigata route, which connects Ryotsu Port and Niigata Port, and the Ogi-Naoetsu route, which connects Ogi Port and Naoetsu Port in Joetsu City. Both routes are operated by car ferries, so you can enjoy driving along the circular route from Naoetsu Port (Joetsu City) ⇔ Ogi Port ⇔ Ryotsu Port ⇔ Niigata Port (Niigata City).
Why not take advantage of this opportunity to take advantage of Expressway and car ferry services and visit Sado, an island that is home to a World Heritage Site?

Image of Dora wari logo

"Dorawari " means the discount of ETC fee reserved in advance by NEXCO EAST Co., Ltd., driving information such as otaku information in the service area · parking area, point service of the official card "E-NEXCO pass", etc. It is a generic term for services to have "drive travel" enjoyed by "cheap" in various scenes.

NEXCO EAST Group has positioned the period from 2021 to 2025 as a period for contributing to the achievement of the SDGs and transforming toward a new future society, and is undertaking a variety of initiatives.
We believe that this initiative will contribute to SDGs goals 8 and 17 as business activities that lead to promoting sustainable tourism and revitalizing local communities.

Image of SUSTAINABLE DEVELOPMENT GOALS logo and SDGs target 8th and 17th logos
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To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have​​​ Download from here (free)Please use it.

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