"Hokkaido Driving Guide 2025 Spring/Summer Edition"
Make your everyday drives even more enjoyable! Full of information about the entire Hokkaido area!
- Corporate Top
- Press Room
- Press Release Hokkaido office
- "Hokkaido Driving Guide 2025 Spring/Summer Edition"
April 24, 2025
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) has published the "Hokkaido Drive Guide 2025 Spring/Summer Edition" (hereinafter "Hokkaido Drive Guide") with the aim of promoting driving tourism in Hokkaido and promoting the attractions of the region. Starting today, 60,000 copies will be distributed free of charge at service areas (SA), parking areas (PA), roadside stations, airports, and other locations in Hokkaido. The distribution will end as soon as the number of copies distributed runs out. A web version that can be viewed for free from PCs and smartphones is also available.
The Hokkaido Driving Guide is a compact information booklet packed with useful information for driving, such as restaurants and tourist spots in Hokkaido, and emergency procedures on Expressway. By showing the screen of the magazine or the web version, you can receive special benefits such as discounts at 39 featured facilities, so please make use of it during Golden Week and summer holidays!
The same information as the booklet can be easily viewed digitally, and links and address information can be easily accessed. Please make use of the online version as well.
1. Special Feature in This Issue
- A winery where you can drive to a cafe and dine
Hokkaido has many wineries. Some have not only vineyards, but also gardens, cafes, restaurants, and hotels. Here we introduce some attractive wineries that you might want to visit while out driving!
- Kushiro Nature & Activities Commemorating the Extension Doto Expressway
The Kushiro region, now more accessible with the extension of Doto Expressway Expressway, is full of beautiful scenery and activities. Why not take a drive and explore the area?
- The Red Brick Government Building (former Hokkaido Prefectural Government Office Building), a nationally designated important cultural property, will reopen on Friday, July 25th!
The museum's exhibits and how they are utilized will be completely renewed, transforming it into an attractive facility.
The event space and forecourt will also be available for various events and functions, and the views from the octagonal tower viewing area are a must-see!
- Travel season is here! Hokkaido Airport Guide
Airports across Hokkaido are full of attractions, such as local dishes, souvenirs, and scenery that can only be found at each location. Be sure to stop by one of them during your drive.
This project will be continued in the Spring/Summer and Fall/Winter editions, so please look forward to the next issue!
2. Recommended pickup in the area! ～ Southern Hokkaido, Central Hokkaido, Northern Hokkaido, Eastern Hokkaido ～
We asked the Regional Promotion Bureau about the attractions of each area. We also introduce recommended restaurants, tourist facilities, and hot springs. If you show the screen of this magazine or the online version, you can receive discounts and other benefits at the facilities listed, so please take advantage of this opportunity.
3. Recommended Hokkaido Smartphone Stamp Rally itinerary
The "Hokkaido Smartphone Stamp Rally 2025" organized by NEXCO EAST started on April 17th! We will introduce a coastal drive around the Shakotan Peninsula as a recommended model course.
You can also use the "HOKKAIDO LOVE! Michitoku Free Pass" to enjoy the smartphone stamp rally while driving at a great price.
4. Recommended events in Hokkaido
We will introduce some recommended events in Hokkaido in spring and summer. Please come and enjoy some fun events that are unique to Hokkaido.
- For information on Asahikawa Confectionery Expo 2025, click here
5. 55 people who respond to our reader survey will be chosen at random to receive a wonderful gift.
We have prepared a prize for 40 people to recommend gourmet food from various areas in Hokkaido, and a prize for visiting famous hot springs for 15 people. Please apply!
6. Main distribution location
- Each SA / PA in Hokkaido
- 新千歳空港、函館空港、旭川空港、とかち帯広空港、たんちょう釧路空港、札幌丘珠空港、利尻空港、奥尻空港
- All roadside stations in Hokkaido
- Hokkaido Sapporo Tourist Information Center, Dosanko Plaza stores, Tomakomai West Port Ferry Terminal, Muroran Port Ferry Terminal, Otaru Ferry Terminal, major rental car company stores
- The dates and times of listed events, and the business days and opening hours of listed facilities, may be subject to change.
Please check in advance before going out.
[Efforts to promote drive tourism at NEXCO EAST Hokkaido Regional Head Office]
NEXCO EAST Hokkaido Regional Head Office is making various efforts to further promote driving tourism.
- Hokkaido Smartphone Stamp Rally (currently underway)
We are running a campaign where participants visit stamp collection spots around Hokkaido, collect stamps and apply. - HOKKAIDO LOVE! 道（みち）トクふりーぱす（販売中）
高速道路が定額で乗り降り自由となる割引商品を販売しています。 - Hokkaido Highway Show Area
We will hold events that promote the appeal of local food and tourism by using Expressway service areas and parking areas as show windows for the region.
Watatsu PA: late June, Funka Bay Panorama Park (Yakumo PA): mid-July, Sunagawa Highway Oasis: late July
NEXCO EAST Group is taking on various initiatives to contribute to the achievement of the SDGs and bring about change for a new future society.
We believe that the implementation of the Hokkaido Drive Guide will contribute to SDGs 8 and 17 as a business activity that promotes sustainable tourism and revitalizes local communities.
“ScenicByway” is a combination of the adjective Scenic of landscape and scene, and Byway, which means side road and more road.
This initiative brings together local communities and governments through roads to "create beautiful landscapes," "build vibrant communities," and "create attractive tourist spaces." Each route is carrying out unique activities that are unique to the area, such as planting flowers and cleaning the roads, developing recommended scenic spots in the area, and disseminating information about them. Currently, there are 15 designated routes and two candidate routes, and about 500 organizations are active. NEXCO EAST Hokkaido Regional Head Office is also participating in this initiative.
For more information, please see the Scenic Byway Hokkaido website.
NEXCO EAST Hokkaido Regional Head Office is participating in the "HOKKAIDO Large! Project," a collaborative project between Hokkaido and the Hokkaido Tourism Organization, a public interest incorporated association, with the aim of supporting the tourism industry in various parts of Hokkaido, which have been hit hard by the spread of COVID-19, and restoring tourism demand.
As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.