PDF version [PDF: 589KB]

NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo) will be holding a summer road safety campaign from July 13th (Saturday) to July 22nd (Monday) to promote road safety to customers using the expressway by carrying out three initiatives: a social studies field trip and experience for Expressway school students, a quiz campaign on the Hokkaido Regional Head Office official account (formerly Twitter), and an awareness campaign at service areas (SA) and parking areas (PA).

1. Three initiatives Implementation details

(1) Nurturing future road safety leaders!

　Students from Kitahiroshima City Nishibu Elementary School promote zero drunk driving during a social studies field trip to Expressway!
(For details, see Appendix 1 [PDF: 88KB])

• Date and time

2024 9:30-11:30 (scheduled)

• place

NEXCO EAST Hokkaido Regional Head Office Road Control Center
Do-O Expressway (Do-o Expressway) Watatsu PA (In-bound line, heading towards Tomakomai)

• Content

Approximately 30 children from Nishi Elementary School in Kitahiroshima City will be invited to participate in a social studies field trip and experience. You will learn about Expressway by touring the facilities of the Hokkaido Regional Head Office Road Control Center and the Hokkaido Highway Ring Thickness PA.
In addition, this year marks the 10th anniversary of the drunk driving hit-and-run incident that killed and injured four people in Otaru City on July 13, 2016, so we will hold an awareness campaign to eradicate drunk driving together with all Mr./Ms. of children.

• If you wish to cover the event, please fill out the "Interview Application Form" in Appendix 1 [PDF: 88KB] and submit it by FAX.
• In the event of bad weather or an emergency, only the tour of the Road Control Center will be available.

(2) The Hokkaido Regional Head Office Official X (formerly Twitter) is holding the "NEXCO EAST Summer Traffic Safety Quiz Campaign"!

　(For details, see Appendix 2 [PDF: 90KB])

(3) Traffic safety campaigns and street awareness at SA/PA and IC

During the period, a traffic safety campaign will be held at SAs/PAs and ICs in Hokkaido, and together with the etiquette character "Manatee", we will encourage customers using Expressway to drive safely.

• In case of stormy weather or an emergency event, it may be canceled or the contents may be changed.

2. Key points of NEXCO EAST Hokkaido Regional Head Office 's summer traffic safety campaign

1. If you drink, don't drive, and if you drive, don't drink. Never drink and drive.
   On July 13, 2014, a hit-and-run incident occurred in Zenibako, Otaru, caused by drunk driving, taking three precious lives and leaving one person seriously injured. This year marks exactly 10 years since this tragic event. Hokkaido has enacted the "Hokkaido Ordinance for the Elimination of Drunk Driving," and has designated July 13, the day the incident occurred, as "Drunk Driving Elimination Day."
   Don't drink and drive, don't let others drink, don't tolerate it, and don't overlook it. This is true on both regular roads and Expressway. Each and every person's strong will will lead to the eradication of drunk driving. Not only for yourself, but for your family, friends, and everyone else, never drink and drive.
2. Obey the speed limit and maintain an appropriate distance from other vehicles!
   The summer (July and August), when tourism demand is at its peak, is the busiest period of the year, and we expect an increase in tourists from outside Hokkaido and overseas who do not normally use Hokkaido's Expressway.
   By being mindful of basic points such as obeying speed limits and maintaining an appropriate distance between vehicles, you can significantly reduce the risk of a traffic accident!
   When using Expressway, please keep the above points in mind and enjoy Hokkaido's summer to the fullest!
3. Take an early break before you feel tired!
   Many people are planning to go on a long drive during the summer holidays, but have you ever felt sleepy or tired while driving on Expressway? Continuing to drive in such a state could lead to a serious accident.
   When driving on Expressway, take frequent breaks at service areas and parking areas before you feel tired, not because you are tired!
4. Seat belts and child seats must be worn in all seats, including the back seats.
   The fatality rate of those not wearing seat belts in traffic accidents on Expressway is about 17 times higher than those who do wear seat belts! (Research conducted by the Traffic Accident Comprehensive Analysis Center, a public interest foundation, in 2021)
   However, the seat belt wearing rate on Expressway is 99.6% for drivers and 78.7% for rear seats, which means the seat belt wearing rate in the rear seats is still lower than that in the driver's seat (according to a survey by the National Police Agency and JAF in 2023).
   To protect your loved ones and lives, please make sure to wear seat belts in all seats, including the driver's and passenger's seats, and make sure small children use child seats!

[Click here for road information before and during your trip! ]

1. DraPla
   Click here to collect information on all Expressway.
2. DraTra
   Click here for real-time road information. You can also watch live cameras.
3. NEXCO EAST Hokkaido Regional Head Office Official X (former Twitter) (@e_nexco_kita)
   Distributing traffic closure information and event information.
4. NEXCO EAST Hokkaido Regional Head Office Official LINE
   You can receive road closure information and search for tolls and routes.

   

5. HEARTFUL HIGHWAY ~ Everyone's Manners on Everyone's Highway ~
   We introduce our etiquette characters "Manatee" and "Squid Shark" and manners on Expressway.