We will announce 13 phrases of winning works of safe driving "Kawayanagi"
From application of 4,437 phrases! "The 10th Smile Highway Kawayanagi"
- Corporate Top
- Press Room
- Press Release Hokkaido office
- We will announce 13 phrases of winning works of safe driving "Kawayanagi"
March 30, 2018
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office (Atsubetsu Ward, Sapporo City) recruited Kawayanagi for Expressway traffic safety as part of the customer participation-type traffic safety awareness campaign "Smile Highway Declaration (* 1)" "Smile Highway Kawayanagi" was selected as 13 award-winning works, including the highest award.
Expressway While appealing to the importance of safe driving, many submissions of expressive works like Kawayanagi were submitted, and it was selected from a total of 4,437 phrases (+1,737 phrases from the previous year).
(* 1) A customer-participation type traffic safety awareness campaign that has been conducted since 2013.
The purpose of this is to encourage customers to sympathize with safe driving by making a safe driving declaration for customers at events.
1 Overview
- Expressway traffic safety section 6 clauses (selected by Yasumasa Namikoshi, secretary general of the Hokkaido Kawayanagi Federation)
- 6 road safety departments in winter Hokkaido (same as above)
- Oklahoma Award 1 Clause (Smile Highway Ambassador (* 2) Oklahoma Selection / Review)
(* 2) Since August 2016, as the “Smile Highway Ambassador” PR ambassador for the Smile Highway Declaration
You are playing an active part in the comedy duo Oklahoma (Creative Office Cue).
2 Award-winning works and short comments
1. Expressway traffic safety department
| Ranking | the work | Pen name |
|---|---|---|
| Highest award Hokkaido gourmet Catalog gift About 30,000 yen | A trip that makes you smile every time you visit SA The [short comment] phrase clearly conveys the importance and enjoyment of SA. | Dora |
| Outstanding performance award Hokkaido gourmet Catalog gift About 20,000 yen | All high-speed end points are "safe" [Short comment] It conveys the feeling of driving safely until the end of the drive. | True chan |
| Dad's gag parking after slipping [Short comment] You can see how daddy is getting tired. I need a break. | Who is | |
| Honorable mention QUO card For 3,000 yen | The home-style company oozes on the handle | Saburo |
| Take a break, my wife's belly signals | Forever | |
| Highway Even if overtaken My way | Second son | |
| [General comment] Each of them admits the importance of safe driving, but since it is not a slogan, I chose a phrase with a unique perspective and expressiveness that is typical of Kawayanagi. It was very well written, and there were some phrases I wanted to rank higher, but I prioritized the term "Expressway." | ||
2. Winter road safety department in Hokkaido
| Ranking | the work | Pen name |
|---|---|---|
| Highest award Hokkaido gourmet Catalog gift About 30,000 yen | Under the snow Iceburn hides and seeks [Short comment] The danger of ice burn under the snow is well expressed as "hide and seek". | Abecchi |
| Outstanding performance award Hokkaido gourmet Catalog gift About 20,000 yen | Snow scenery Speed down and still beautiful [Short comment] I expressed the comfortable driving on the winter road well. It's a northern phrase. | Tarbo mom |
| Snow bugs fly away to change tires [Short comment] When snow bugs appear, it is time to replace them with winter tires. | Stray clouds | |
| Honorable mention QUO card For 3,000 yen | Deceleration is a principle winter road | Fumar |
| Wisdom of the north refraining from driving on a snowy day | Dosanko | |
| Daddy driving, don't slip me take the test | Fukufuku Midori | |
| [General comment] Various dangers such as snowfall, blizzards, and ice burns are hidden in winter roads in Hokkaido, but we have carefully incorporated these into the phrase and respected Kawayanagi for traffic safety. | ||
3. Oklahoma Award
| Ranking | the work | Pen name |
|---|---|---|
| Oklahoma Award Hokkaido gourmet Catalog gift About 10,000 yen | It's slippery Mama says I'll see my dad [Summary] It's easy to imagine a child sitting in the back seat sneaking into the head of a daddy sitting in the driver's seat! However! Dad may have noticed it when he saw it in the rear-view mirror! | Yaeko |
The prize-winning works will be posted on our "Smile Highway Declaration" website, as well as a poster to be installed at SAPA on the Expressway, NEXCO EAST Hokkaido Regional Head Office Twitter account ( @e_nexco_kita ) Etc. will be widely published.
3 Background of recruitment
- Application period September 1, 2017-December 31, 2017
- Total number of applications 4,437 phrases (+1,737 phrases compared to the previous time, about 64% increase)
- Breakdown of application A category 3,074 phrases (about 69%), B category 1,363 phrases (about 31%)
4 End of "Smile Highway Kawayanagi"
Recruitment of Smile Highway Kawayanagi will end this time.
Thank you for your application.
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.