- Implementation period
地域のテーマ性をもたせ"休憩施設"の枠を超えた新たな顧客体験を創出
知られざる信州の魅力を発見！
体験型セレクトショップ「とりっぷろーど 信州編」を開催します！
-Only for two weeks from October 25th to November 7th! Held at the Atrium of Kan-Etsu Expressway Pasar Miyoshi (In-bound)-
- Corporate Top
- Press Room
- Press Release Headquarters
- Discover the unknown charms of Shinshu! We will be holding the experiential select shop "Trip Road Shinshu Edition"!
October 23 2024
East Nippon Expressway Co., Ltd.
NEXCO East Japan Area Tract Co., Ltd.
NEXCO EAST (Chiyoda-ku, Tokyo) and NEXCO East Japan Area Tract (Minato-ku, Tokyo) have partnered with Satoyume Corporation (Chiyoda-ku, Tokyo), a company selected for DraPla Innovation Lab Phase III, to conduct a demonstration experiment at the E17 Kan-Etsu Expressway Pasar Miyoshi (In-bound line) atrium (multipurpose event space), Expressway company's first initiative, an interactive select store "Torippu Road: Shinshu Version. The demonstration experiment will be held for two weeks from October 25 (Fri.) to November 7 (Thu.).
In order to create new customer experiences that go beyond the framework of "rest facilities" at service areas and parking areas (SA/PA) and to further increase value, we decided to communicate information in a new way that combines food, drink, merchandise, and experiences with a local theme. By doing so, we will verify whether SA/PA can function as a hub for communicating the charms of the region even more than before.
What is "Trip Road Shinshu Edition"?
This event is an experiential select shop consisting of four spaces: "merchandise sales," "food and drink," "experience," and "information."
Based on the theme of "Discovering unknown stories" of Nagano Prefecture, we selected businesses with fascinating stories as exhibitors and named the event "Trip Road" with the hope that it will be a path that leads to the next journey.
By visiting areas a little further away from the most popular tourist spots in Nagano Prefecture and Shinshu, you can come into contact with new experiences. This event will provide experiences that will serve as a starting point for that.
Event details
2024 Scheduled for 14 days from Friday, October 25 to Thursday, November 7.
- Implementation location
関越自動車道 Pasar三芳（上り線）アトリウム
- business hours
Weekdays 11:00-20:00
*Open until 18:00 on November 7th
Holidays 10:00-20:00
*Open until 18:00 on November 7th
Holidays 10:00-20:00
Implementation content
物販／飲食スペース
We offer products that convey the characteristics and charms of the region. In addition, you can sample some of the products sold in the merchandise corner.
[Products handled (examples)]
Experience space *Only available on weekends and holidays
We offer workshops where you can experience the charms of Nagano Prefecture, such as nature and forests, for about 10 minutes each, by actually using your hands to feel the texture and smell. No prior reservations are required.
[Experience Content]
Saturday, October 26
Bath salts making experience
Moss terrarium making experience
Moss terrarium making experience
Sunday, October 27
Deerskin Workshop
Moss terrarium making experience
Moss terrarium making experience
Saturday, November 2
Deerskin Workshop
Sunday, November 3
紙漉き体験、木曽ひのき小物づくり体験
November 4th (Monday, National Holiday)
木曽ひのき小物づくり体験
- 画像はイメージです。実際に提供する体験サービスとは異なりますのでご了承ください。
Information Space
We will provide information about tourism and local specialties in Shinshu along with stories. In addition to distributing pamphlets and holding panel exhibitions, we will also have storytellers from Nagano Prefecture share information.
We offer a variety of products and experiences that allow you to discover the hidden charms of Shinshu.
reference
<Satoyume Co., Ltd.>
Establishment
year 2012
Address
東京都千代田区九段南3-4-5
ビラ・アペックス市ヶ谷801
ビラ・アペックス市ヶ谷801
Representative
President and Chief Executive Officer Shumpei Shimada
Business description
Consulting related to regional revitalization, business production related to regional revitalization
What is DraPla Innovation Lab?
We will further promote our open innovation and work with companies that have new technologies and service ideas to verify technology and business models through our lab, while working to realize next-generation Expressway services, revitalize local communities, and address social issues. The aim is to create a business that solves the following.
We have been connecting regions and supporting our customers' "safety, security, comfort, and convenience." In addition to this, we aim to provide "new value" in the transportation of people, goods, and events, and to operate in a sustainable manner.
We will continue to strengthen our efforts to create new value.
The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that this" DraPla Innovation Lab" initiative will contribute to the SDGs goals No. 8 and No. 17 as business activities that lead to co-creation and social implementation of new services and products with partner companies. ..
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