- Implementation period
8月20日から2週間限定！「旅メシ ごはんのお供試食フェア」を
関越道Pasar三芳 （上り線）のアトリウムで開催！
- Corporate Top
- Press Room
- Press Release Headquarters
- For two weeks only, starting August 20th, the "Travel Meals Rice Accompaniment Tasting Fair" will be held at the Atrium of Pasar Miyoshi on Kan-Etsu Expressway Expressway (In-bound)!
August 20 2024
East Nippon Expressway Co., Ltd.
NEXCO East Japan Area Tract Co., Ltd.
NEXCO EAST (Chiyoda-ku, Tokyo) and Liva Inc. (Meguro-ku, Tokyo) will Kan-Etsu Expressway demonstration experiment for the "Travel Meals Rice Accompaniment Tasting Fair" for two weeks from August 20th (Tuesday) to September 2nd (Monday) at the Atrium (multi-purpose event space) of Pasar Miyoshi (In-bound) on the E17 Kan'etsu Expressway. The fair will allow visitors to try rice accompaniments from all over Japan.
「旅メシ ごはんのお供フェア」は、"ごはんのお供"をテーマにした全国各地の商品を試食体験できるフェアです。当フェアでは、ご飯にあうさまざまな商品の中からお好みのを商品を選び、炊き立てのご飯と一緒に試食を楽しんでいただくとともに、気に入った商品はその場で購入していただくことも可能です。
試食後は、アンケートにご協力いただき、お客さまの声として食品メーカーにお届けすることで、ニーズの把握や商品開発などへの一助とする、お客さまとメーカーの橋渡しとなることを目指しています。多くのお客さまに、試食という体験を通じて商品の魅力やストーリーを感じていただくとともに、SA・PAの新しい魅力を感じていただくきっかけになることを期待しています。
Fair Overview
令和6年8月20日（火）～9月2日（月）の14日間を予定
- Implementation location
関越自動車道 Pasar三芳（上り線）アトリウム
- business hours
平日11:00～20:00
休日10:00～20:00
休日10:00～20:00
- 入場料/体験料
free
Flow of the experience
Products available (examples)
In addition, we have a selection of attractive products from various regions that fit the concept of "rice accompaniments."
reference
<Liva, Inc.>
Establishment
2020
Address
東京都目黒区自由が丘2−6−9 Luz自由が丘1F
Representative
Representative Director Keigo Nakamura
Business description
Sales consulting, food and beverage (tasting shop), food wholesale, athlete career support
What is DraPla Innovation Lab?
The aim of the lab is to further promote our open innovation and to test technologies and business models with companies that have new technologies and service ideas, with the aim of realizing next-generation Expressway services, revitalizing local areas, and creating businesses that solve social issues.
We have been connecting regions and supporting our customers' "safety, security, comfort, and convenience." In addition to this, we aim to provide "new value" in the transportation of people, goods, and events, and to operate sustainably.
We will continue to strengthen our efforts to create new value.
The NEXCO EAST Group has positioned the period from 2021 to 2025 as "a period that contributes to the achievement of the SDGs and transforms into a new future society," and is making various efforts.
We believe that this "DraPla Innovation Lab" initiative will contribute to the SDGs goals No. 8 and No. 17 as business activities that lead to co-creation and social implementation of new services and products with partner companies. ..
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