The 13 items that won the prefectural and prefectural qualifying rounds have been decided!
“NEXCO EAST Highway Meshi Koshien” finals have begun!
~Customers will vote on the “No.1 Highway Meshi” that everyone wants to eat~
- Corporate Top
- Press Room
- Press Release Headquarters
- “NEXCO EAST Highway Meshi Koshien” finals have begun!
![ENJOY! Yorimichi image image 1](/pressroom/cms_assets/pressroom/2024/02/08/01.jpg)
February 8, 2020
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) and NEXCO EAST Japan (Minato-ku, Tokyo) will be hosting the service area (SA) and parking area ( PA) (hereinafter referred to as "SA/PA"), out of a total of 121 "Highway Meshi" items that take advantage of the local characteristics and are the pride of each store, 13 items will be selected to win the prefectural and prefectural qualifying rounds and enter the finals. Decided.
Finals entry menu 13 items
(Please see the attached document [PDF: 560KB] for details.)
Hokkaido representative
Do-O Expressway Watasu PA (In-bound line)
![Photo of stir-fried Hokkaido scallops with salted vegetables set meal](/pressroom/cms_assets/pressroom/2024/02/08/02.jpg)
Iwate prefecture representative
Tohoku Expressway Kitakami Kanegasaki PA (up and down lines)
![Photo of Iwate pork bowl with half pork soup](/pressroom/cms_assets/pressroom/2024/02/08/03.jpg)
Miyagi prefecture representative
Tohoku Expressway Sugou PA (In-bound line)
![SUGO! Photo of beef tongue hamburger set meal](/pressroom/cms_assets/pressroom/2024/02/08/04.jpg)
Fukushima prefecture representative
Joban Expressway Yokura PA (up and down)
![Sashimi set meal photo](/pressroom/cms_assets/pressroom/2024/02/08/05.jpg)
Ibaraki prefecture representative
Joban Expressway Tomobe SA (In-bound line)
![Ibaraki ~ Mori no Uta Iya! Hello~ photo](/pressroom/cms_assets/pressroom/2024/02/08/06.jpg)
(1,500 yen)
Tochigi prefecture representative
Tohoku Expressway Nasu Kogen SA (In-bound line)
![Photos of Tochigi's Blessings Aogen Miso Ramen](/pressroom/cms_assets/pressroom/2024/02/08/07.jpg)
Gunma prefecture representative
Joshin-Etsu Expressway Yokogawa SA (Out-bound line)
![Photo of "Joshu" Shimonita green onion miso cutlet bowl](/pressroom/cms_assets/pressroom/2024/02/08/08.jpg)
Saitama prefecture representative
Kan-Etsu Expressway Takasaka SA (In-bound line)
![Photo of Sai no Kuni Tamashamo chicken salted soup udon](/pressroom/cms_assets/pressroom/2024/02/08/09.jpg)
Saitama prefecture representative
Kan-Etsu Expressway Miyoshi PA (Out-bound line)
![Photo of Musashino Seafood Tsuke Udon with Yuzu Scent](/pressroom/cms_assets/pressroom/2024/02/08/10.jpg)
(1,000 yen)
Chiba prefecture representative
Tateyama Expressway Ichihara SA (Out-bound line)
![Photo of Ichihara pork bowl topped with hot egg](/pressroom/cms_assets/pressroom/2024/02/08/11.jpg)
Kanagawa prefecture representative
Yokohama Yokosuka Road Yokosuka PA (Out-bound line)
![Photo of Kanagawa Yamayuri pork yakiniku bowl](/pressroom/cms_assets/pressroom/2024/02/08/12.jpg)
Niigata prefecture representative
Hokuriku Expressway Yoneyama SA (Out-bound line)
![Photo of Niigata Umashindon](/pressroom/cms_assets/pressroom/2024/02/08/13.jpg)
Nagano prefecture representative
Joshin-Etsu Expressway Eastern Yunomaru SA (In-bound line)
![Photo of Shinshu Rich Miso Char Siu Noodles](/pressroom/cms_assets/pressroom/2024/02/08/14.jpg)
Anyone can easily vote from the website or official SNS, and will be accepted from February 9th (Friday) to March 10th (Sunday). Voting results will be announced in late March. Additionally, in late April, we will hold an interview session for members of the press to discuss the menu that was selected as No.1. Details will be provided separately.
"NEXCO EAST Highway Meshi Koshien"
Planning flow
![An image of the planning flow](/pressroom/cms_assets/pressroom/2024/02/08/15.jpg)
<Finals>
From among the representative menus from each prefecture that have passed through the prefectural and prefectural qualifying rounds, we will decide on the "No. 1 Highway Meshi" that everyone wants to eat by voting on the website and official SNS. Anyone can vote for the finals.
From the votes cast, a total of 125 people will be randomly selected to win gorgeous prizes!
The announcement of “No. 1 Highway Meshi” is scheduled for late March 2020.
![Image of luxury prizes](/pressroom/cms_assets/pressroom/2024/02/08/16.jpg)
Voting period
February 9th (Friday) - March 10th (Sunday), 2020
Result announcement scheduled for late March 2020
How to vote
You can vote from the website, Official X, and Official Instagram.
- Website
Access the special site, select the menu you want to eat, submit, and vote. - Official SNS
Follow each account, comment on the target post, and vote.
<X (old Twitter)> Highway Walker Official (@Highway_Walker)
<Instagram> NEXCO EAST Service Area (nexco_east_sapa)
![Image image of NEXCO EAST Highway Meshi Koshien](/pressroom/cms_assets/pressroom/2024/02/08/17.jpg)
Order benefits
Until the end of the "finals", all customers who order the entry menu will receive a shopping coupon (worth 100 yen) that can be used at the shopping corner!
- Entry menus that unfortunately lost in the preliminary rounds will also be eligible for gift vouchers.
![Image of order benefits](/pressroom/cms_assets/pressroom/2024/02/08/18.jpg)
Please check the special website for details.
![Two-dimensional code image link to Highway Meshi Koshien page (external link)](/pressroom/cms_assets/pressroom/2024/02/08/19.jpg)
NEXCO EAST Highway Meshi Ambassador Foreign Fat Hasshi (Yo Hashimoto)
![Photo of NEXCO EAST Highway Meshi Ambassador Foreign Fat Hasshi (Yo Hashimoto)](/pressroom/cms_assets/pressroom/2024/02/08/20.jpg)
Gourmet entertainer. To date, we have visited over 10,000 stores nationwide.
In order to energize Japan through food, he also serves as a regional strength creation advisor for the Ministry of Internal Affairs and Communications and a domestic food ambassador for the Ministry of Agriculture, Forestry and Fisheries. His blog receives 2 million hits per month, and he has been featured on TV and in magazines as ``Japan's number one gourmet blogger.''
He has over 280,000 followers on Instagram, which specializes in gourmet food.
![ENJOY! Yorimichi image image 2](/pressroom/cms_assets/pressroom/2024/02/08/01.jpg)
At NEXCO EAST 's service areas and parking areas, we are currently running a promotion with the theme of "ENJOY! Yorimichi" so that customers can enjoy driving on Expressway even more.
When using Expressway, why not stop by the SA/PA and enjoy "highway food" that takes advantage of the characteristics of each region?
![Image link (external link) to download page of Adobe Acrobat Reader](/assets/img/common/bnr_adobereader.png)
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.