The 13 items that won the prefectural and prefectural qualifying rounds have been decided!
“NEXCO EAST Highway Meshi Koshien” finals have begun!
～Customers will vote on the “No.1 Highway Meshi” that everyone wants to eat～
- Corporate Top
- Press Room
- Press Release Headquarters
- “NEXCO EAST Highway Meshi Koshien” finals have begun!
February 8, 2024
East Nippon Expressway Co., Ltd.
Nex-area Company Limited
NEXCO EAST (Chiyoda-ku, Tokyo) and NEXCO EAST Japan (Minato-ku, Tokyo) will be hosting the service area (SA) and parking area ( PA) (hereinafter referred to as "SA/PA"), out of a total of 121 "Highway Meshi" items that take advantage of the local characteristics and are the pride of each store, 13 items will be selected to win the prefectural and prefectural qualifying rounds and enter the finals. Decided.
Finals entry menu 13 items
(Please see the attached document [PDF: 560KB] for details.)
Hokkaido representative
Do-O Expressway Watasu PA (In-bound line)
Iwate prefecture representative
Tohoku Expressway Kitakami Kanegasaki PA (up and down lines)
Miyagi prefecture representative
Tohoku Expressway Sugou PA (In-bound line)
Fukushima prefecture representative
Joban Expressway Yokura PA (up and down)
Ibaraki prefecture representative
Joban Expressway Tomobe SA (In-bound line)
(1,500 yen)
Tochigi prefecture representative
Tohoku Expressway Nasu Kogen SA (In-bound line)
Gunma prefecture representative
Joshin-Etsu Expressway Yokogawa SA (Out-bound line)
Saitama prefecture representative
Kan-Etsu Expressway Takasaka SA (In-bound line)
Saitama prefecture representative
Kan-Etsu Expressway Miyoshi PA (Out-bound line)
(1,000 yen)
Chiba prefecture representative
Tateyama Expressway Ichihara SA (Out-bound line)
Kanagawa prefecture representative
Yokohama Yokosuka Road Yokosuka PA (Out-bound line)
Niigata prefecture representative
Hokuriku Expressway Yoneyama SA (Out-bound line)
Nagano prefecture representative
Joshin-Etsu Expressway Eastern Yunomaru SA (In-bound line)
Anyone can easily vote from the website or official SNS, and will be accepted from February 9th (Friday) to March 10th (Sunday). Voting results will be announced in late March. Additionally, in late April, we will hold an interview session for members of the press to discuss the menu that was selected as No.1. Details will be provided separately.
"NEXCO EAST Highway Meshi Koshien"
Planning flow
<Finals>
From the menus that have won the prefectural and regional qualifying rounds, the "No. 1 highway meal" that everyone wants to eat will be decided by voting on the website and official social media. Anyone can vote in the final round.
We will randomly select 125 winners from those who vote and give away great prizes!
The announcement of "No.1 Highway Meal" is scheduled for late March 2024.
Voting period
February 9th (Friday) – March 10th (Sunday) 2024
Results will be announced in late March 2024
How to vote
You can vote from the website, Official X, and Official Instagram.
- Website
Access the special site, select the menu you want to eat, submit, and vote. - Official SNS
Follow each account, comment on the target post, and vote.
<X (old Twitter)> Highway Walker Official (@Highway_Walker)
<Instagram> NEXCO EAST Service Area (nexco_east_sapa)
Order benefits
Until the end of the "finals", all customers who order the entry menu will receive a shopping coupon (worth 100 yen) that can be used at the shopping corner!
- Entry menus that unfortunately lost in the preliminary rounds will also be eligible for gift vouchers.
Please check the special website for details.
NEXCO EAST Highway Meshi Ambassador Foreign Fat Hasshi (Yo Hashimoto)
Gourmet entertainer. To date, we have visited over 10,000 stores nationwide.
In order to energize Japan through food, he also serves as a regional strength creation advisor for the Ministry of Internal Affairs and Communications and a domestic food ambassador for the Ministry of Agriculture, Forestry and Fisheries. His blog receives 2 million hits per month, and he has been featured on TV and in magazines as ``Japan's number one gourmet blogger.''
He has over 280,000 followers on Instagram, which specializes in gourmet food.
At NEXCO EAST 's service areas and parking areas, we are currently running a promotion with the theme of "ENJOY! Yorimichi" so that customers can enjoy driving on Expressway even more.
When using Expressway, why not stop by the SA/PA and enjoy "highway food" that takes advantage of the characteristics of each region?
To view the PDF file, you need the Adobe Systems plug-in software "Acrobat Reader (Japanese version)". If you do not have Download from here (free)Please use it.