NEXCO EAST Hokkaido Regional Head Office Corporate Public Relations
The running food group "#HighSpeedRunners" is taking over the city of Sapporo!
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- NEXCO EAST Hokkaido Regional Head Office Corporate Public Relations Running food "#HighwayRunners" takes over the city of Sapporo!
September 11 2024
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office
NEXCO EAST Hokkaido Regional Head Office will be running the "#HighwayRunners" campaign, featuring fresh ingredients from Hokkaido, from Monday, September 23rd to Sunday, September 29th (some media outlets * Sunday, October 6th) on vision screens around Sapporo Station, Odori Station, and Susukino, as well as on subway trains.
(*Ad pillar at Paul Square, posters above subway windows)
As part of our corporate PR efforts, we chose the theme of "logistics" to express the fact that many of the fresh ingredients we eat every day are transported via Expressway, using the Hokkaido-specific concept of "food on the move."
Project Purpose
The delicious food that the people of Hokkaido eat.
In our daily lives, we rarely think about where our food comes from and how it came from.
Every day, fresh ingredients are delivered by many people involved in logistics.
We at NEXCO EAST work hard every day to maintain and manage Expressway, hoping to be of help to you in this regard.
This time, we created this PR piece that is impactful and humorous in order to communicate our work to everyone.
Please come and see us if you are in the area.
Hokkaido's national production status for each food ingredient
| ingredients | Lamb | melon | Scallops | Corn | Potatoes | Raw milk |
|---|---|---|---|---|---|---|
| Production Status | Production volume No. 1 in the nation |
Yield 3rd in the nation |
Catch No. 1 in the nation |
Yield No. 1 in the nation |
Yield No. 1 in the nation |
Production volume No. 1 in the nation |
"#HighSpeedRunners" publication location
Sapporo Station area
Sapporo Station map B1
地下鉄南北線
さっぽろ駅構内図 B1
①JR Tower Sapporo Pillar Vision
②JR Tower Sapporo Pillar Vision CROSS
③K-VISION
Odori Station area
Subway Namboku Line
Odori Station map B1
④Odori Seat
⑤SAPPORO SNOW VISION
⑥Pole Square Ad Pillar
Susukino area
⑦COCONOSUSUKINO Digital Board
Sapporo Municipal Subway (Namboku Line, Tozai Line, Toho Line)
⑧Subway window posters
- In addition to the above, we also plan to distribute the ad via YouTube bumper ads and Google banner ads.
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